The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 20
Tuesday October 20, 2015

In this issue:

Product Showcases

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability ‘Early-Bird’ pricing gives you a year membership for just $49 – click above to take advantage.
Read on...

The Simple Way to Create a Digital Message - modular e Digital Signage Software from Clarke Systems
Meet the web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...

The 2015 SGIA Expo in Atlanta, Georgia November 4–6
Offering qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the markets and opportunities. This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.
Read on...

Pro Vehicle Outlines 2015 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...

Smoldering New Colors from 3M™ Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it’s ready to use right out of the box. See colors and get samples online.
Read on...

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Investing For The Future

    "Purchasing power is a license to purchase power."
      --- Raoul Vaneigem

When we invest in our businesses, we are seeking a good return, (or should be), on that investment. "You have to spend money to make money," has been repeated over and over again in various settings for as long as I can remember. That statement has some truth to it, but if it is spending to the detriment of the bottom line, then that is simply foolishness.

Wise purchases catapults a business to success. Upgrading a printer or computer software in order to provide more and better quality signage is good business. Making this kind of purchase without any work on the horizon though may prove to be foolish. The US Small Business Administration states that more businesses fail due to lack of capital than any other reason. If a business is heavy-laden with debt, it may be breathing its last.

    "If a rich person invests in a business, either directly or through stock purchases, it means business can grow and hire more people."
      --- Terry Savage

On the other hand, making thoughtful purchases into the business in the form of employee training, better sales procedures, hiring top-notch project managers, etc., helps the business to grow. Budgeting for these kinds of expenditures may also include account limits for front-line employees. In other words, many smart players are empowering their employees to use up to $100 without permission to do what it takes to make the customer happy.

This extended freedom pays off in many ways including ensuring customer satisfaction, but also increasing employee productivity and morale. One business executive said it this way: "It is amazing how much higher an employee's IQ goes when he is given the freedom to make decisions."

    "If you want to be truly successful invest in yourself to get the knowledge you need to find your unique factor. When you find it and focus on it and persevere your success will blossom."
      --- Sydney Madwed

Other good investments for your business include the purchasing print, online, and audio books that can help you to be a better leader. Spending for seminars and classes to improve your own skills is a wise investment into the business. Many of our associations offer these resources as well as local junior colleges and universities.

    "I have never had the money to make too many large purchases."
      --- Ian McKeever

If you find your business burdened with debt and cannot afford these expenses at this time, then wait. When business picks up you can begin budgeting for these for the future. In the meantime, look for free resources online and take advantage of what is available now to improve your skills and those of your staff. Seek out a seasoned veteran in your segment of the industry and see if they would be willing to serve as a mentor to you. Offer to work for free in the evenings just to learn from them how to improve your business performance.

    "Property may be destroyed and money may lose its purchasing power; but, character, health, knowledge and good judgment will always be in demand under all conditions."
      --- Roger Babson

Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:

Feature Articles

Americans with Disabilities Act: A Quick Review

The Americans with Disabilities Act (ADA) prohibits any employer with 15 or more employees from discriminating against a qualified individual with a disability. Let's learn the basics together.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

On the property line of a rancher somewhere out West:

    "Prayer is the Best Way to Meet the Lord. Trespassing is Faster"

Outside of an Irish Pub:

    "Soup of the Day: Whiskey!"

As seen on a Jiffy Lube sign in MA:

    "Weapons of Mass Lubrication"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  CADlink Technology:
  Clarke Systems:
  Estimate Software:
  International Sign Association (ISA):
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Have an awesome August,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on

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