The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 22
Monday November 16, 2015

In this issue:

Product Showcases

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability ‘Early-Bird’ pricing gives you a year membership for just $49 – click above to take advantage.
Read on...

2011 UV Flatbed Printer to be Sold at Auction
Online auction by Rosen Systems, Inc. on December 3, 2015 for a 2011 X-Press 500X-7 UV Flatbed Printer. Click here for more info.
Read on...

NEW Flexible Substrate Optimized for use with LEDs
3M™ Envision Flexible Substrate FS-1 offers increased light transmission. That means more efficient use of LEDs and energy. And because LEDs require less maintenance, customers with hard-to-reach pylon signs can keep their feet on the ground.
Read on...

In the market for a Digital Table Cutter….???
Have you seen the BLUE table cutter yet? DYSS DGS V PRO, New X5 Series. Superior productivity, high-end technology, 24/7 reliability and fast...really fast. Learn more. Or visit us at SGIA 2015 in Atlanta.
Read on...

Learn the Secret to Cutting Your Finishing Cost By 3000% The Choice is UV Clear
The Facts are clear. Wide Format UV Coaters are the future of wide format finishing. TEC Lighting, Inc.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Profiting on Purpose

    "Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them."
      --- W. Edwards Deming

Too many small business owners are lured into the assumption that profiting from every project or business action is wrong. For various reasons --- public sentiment, media manipulation of facts, etc. --- business leaders believe that not all business is entitled to a profit. If the cost of production is high, we should all chop off the profit to make the bid for the job look more appealing.

This is wrong and is not what capitalism is supposed to look like. There are many estimating tools available to the sign industry and all of them take the cost of materials, plus the cost of labor, plus overhead costs to come up with a sub-total. Then, a percentage of profit is added to the estimate. This profit is the reason you are in business. Everything else covers the cost of keeping the lights on and paying employees, and more. The profit is not a gift, but is what the business earns.

    "Entrepreneurial profit is the expression of the value of what the entrepreneur contributes to production."
      --- Joseph A. Schumpeter

When discussing business topics with various leaders in our industry I note that some are proud of what they provide. They see it as a contribution to the industry, the community, and to even their customers. They know that they provide quality and aren't afraid of losing a job because they tacked on the profit they are entitled to.

There are others who are more timid and will cut their profit in order to get the job and keep the doors open. Of course, in some cases this is necessary, particularly in an extremely competitive segment of the industry and in down markets. But those are the exceptions. Many times we fear losing a contract so we tamper with our profit margins which in the long run may hurt our business.

    "Between calculated risk and reckless decision-making lies the dividing line between profit and loss."
      --- Charles Duhigg

It is never cut and dry that using a 15% or 30% profit multiplier works every time. It doesn't. Each job has its own variations and the profit factor may vary, but it should not be drastically reduced or eliminated. We should never be afraid to profit as running a business entitles us to our due rewards.

    "Don't be seduced into thinking that that which does not make a profit is without value."
      --- Arthur Miller

However, those times when we do cut our profits should serve as teachable moments. We really shouldn't kick ourselves when we undercut a project for the sake of gaining a foothold with a particular customer or a particular segment of the industry. We can profit in other ways by learning how we handled the job from estimating to bidding to project managing. We can even learn how to be creative in making up the profit by finding the same quality materials at a lower cost, uncovering new time-saving installation techniques, and lowering overhead.

We can take this education into other projects and do better the next time. And the next time, we will never be ashamed of taking a profit.

    "The worst crime against working people is a company which fails to operate at a profit."
      --- Samuel Gompers

Feature Articles

Best of Both Worlds: Specialty Graphics Shops Complement Screen with Digital - and Vice Versa

Wide-format printers are increasingly "hybrid" shops, operating a mélange of analog and digital equipment.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Sign on business in Texas:

    "Attitude Adjustment Shoppe: Wine and Liquor"

Sign on mobile food truck in Georgia:

    "Jurassic Pork"

Sign on laundromat in Kansas:

    "The Found Sock"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  CADlink Technology:
  Clarke Systems:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Have an awesome August,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on

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