The Online Magazine For The Sign Trade
e-NewsLetter Volume 17 Issue 3
Monday February 1, 2016

In this issue:

Product Showcases Subscribers: Free Pass to ISA Sign Expo
Get a free pass to the trade show floor where nearly 600 exhibitors will be on hand displaying their products and services that can help you become more profitable and efficient, and gain an edge in the marketplace.
Read on...

Pro Vehicle Outlines 2016 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...

APPPEXPO, the giant printer and signage expo, will open March 9th, 2016 in Shanghai.
See all of the UV, solvent, water-based, textile printers, cutters, laminators, coaters, digital signage, all printable media substrates and LED lighting in the market. Known commonly as APPPEXPO, but also as Shanghai Int'l Ad & Sign Expo, now co-located with the Shanghai Int'l Lighting Expo. Last year 2,100 exhibitors and 146,437 visitors. Visit this year March 9-12, 2016
Read on...

In the market for a Digital Table Cutter….???
Have you seen the BLUE table cutter yet? DYSS DGS V PRO, New X5 Series. Superior productivity, high-end technology, 24/7 reliability and fast...really fast. Learn more.
Read on...

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability ‘Early-Bird’ pricing gives you a year membership for just $49 – click above to take advantage.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

One In Every Crowd

    "If you wait for opportunities to occur, you will be one of the crowd."
      --- Edward de Bono

One of the greatest benefits of attending association meetings, other than seeing old friends and meeting new ones, is learning how others are doing in their business. Most in our industry are not shy about sharing tips and ideas on how to do things better and become more successful. There aren't too many super egos there keeping information close to their chests.

But on the other hand, attending these functions will tend to cause us to follow what others are doing on a too frequent basis. We may begin to get that gang mentality and simply follow the crowd wherever it leads. In some cases, that may be okay. The problem arises when we get stuck in the crowd groove and ride the coattails of what others are doing.

    "A man who wants to lead the orchestra must turn his back on the crowd."
      --- Max Lucado

Gathering information for making informed decisions about your business is simply smart business. We always want to be learning, seeking, uncovering, and digesting tons of good information that will help us to reach higher levels of success. What we don't want is to simply mimic those around us because that is all we see and all that we know. We have to get outside of that ring, rise above the crowd, (or at least away from it), and create and develop our own works of art.

    "I have never wished to cater to the crowd; for what I know they do not approve, and what they approve I do not know."
      --- Epicurus

Carl Icahn, the corporate raider, trader, and investor had all the information he could find on Texaco back in the late 1980s. He began buying millions of shares of the company's stock. His advisors, associates, friends, and even family members told him he was nuts. The crowd was giving advice to King Carl because the crowd wanted him to be like them. The outcome was that Icahn made a fortune on the deal by sticking to his plan and the confidence of his insights.

The crowd needs members. It wants you to be like them and not stir the pot, but simmer with others and go with the flow.

    "The fellow that can only see a week ahead is always the popular fellow, for he is looking with the crowd. But the one that can see years ahead, he has a telescope but he can't make anybody believe that he has it."
      --- Will Rogers
It's okay to be in the crowd, but not of the crowd. To glean information and insight from others, but blazing your own path. The crowd is not dangerous or hurtful, but allowing yourself to be limited by the crowd is. Seek ways to break from the crowd and create what others might follow. Who knows? Maybe your individual innovation will set the foundation for a new crowd where many more will learn and grow.

    "Being prime minister is a lonely cannot lead from the crowd
      --- Margaret Thatcher

Advertiser - Get registered for ISA International Sign Expo 2016!
Get registered for ISA International Sign Expo 2016!

Let's get real: ISA Sign Expo 2016 is THE place for you - a serious sign and graphics professional - to find the people, equipment and technology you need to increase your profits and expand your business.
Registration is now open at:

ISA Sign Expo 2016 is back at the Orange County Convention Center, South Building, in Orlando, Florida. At every corner, sign professionals can explore the leading products and innovations in the sign and graphics industry. Printers, neon, channel letters, architectural signage and digital sign systems all will be on display.

Popular educational events - like a day devoted to rapidly expanding digital signage and a series of courses aimed at project management - also are on tap. ISA Sign Expo 2016 is the only place to see the diversity of the sign and graphics industry all in one location. Why travel to multiple events when everything you need to grow and expand your business will be here?
Register today at:

Feature Articles

Automation: A Challenging Yet Somewhat Attainable Proposition
By Michael Robertson

Margins are getting tighter while customers are raising the bar on expectations. Graphics producers need to keep pace with the marketplace and ensure profitability.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

In an ad for a swimwear store:

    "Our bikinis are exciting. They are simply the tops!"

In a house near us there was a sign that read: (sent to us by D'Sign Shop, Aibonito Puerto Rico):

    "Beware of the Dog! Do not step on him"

In the window of a Travel Agency:

    "Please Go Away!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  CADlink Technology:
  Clarke Systems:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Happy New Year,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 407-656-5892 to learn more about this and other advertising opportunities on

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