"If you wait for opportunities to occur, you will be one of the crowd."
--- Edward de Bono
One of the greatest benefits of attending association meetings, other than seeing old friends and meeting new ones, is learning how others are doing in their business. Most in our industry are not shy about sharing tips and ideas on how to do things better and become more successful. There aren't too many super egos there keeping information close to their chests.
But on the other hand, attending these functions will tend to cause us to follow what others are doing on a too frequent basis. We may begin to get that gang mentality and simply follow the crowd wherever it leads. In some cases, that may be okay. The problem arises when we get stuck in the crowd groove and ride the coattails of what others are doing.
"A man who wants to lead the orchestra must turn his back on the crowd."
--- Max Lucado
Gathering information for making informed decisions about your business is simply smart business. We always want to be learning, seeking, uncovering, and digesting tons of good information that will help us to reach higher levels of success. What we don't want is to simply mimic those around us because that is all we see and all that we know. We have to get outside of that ring, rise above the crowd, (or at least away from it), and create and develop our own works of art.
"I have never wished to cater to the crowd; for what I know they do not approve, and what they approve I do not know."
Carl Icahn, the corporate raider, trader, and investor had all the information he could find on Texaco back in the late 1980s. He began buying millions of shares of the company's stock. His advisors, associates, friends, and even family members told him he was nuts. The crowd was giving advice to King Carl because the crowd wanted him to be like them. The outcome was that Icahn made a fortune on the deal by sticking to his plan and the confidence of his insights.
The crowd needs members. It wants you to be like them and not stir the pot, but simmer with others and go with the flow.
"The fellow that can only see a week ahead is always the popular fellow, for he is looking with the crowd. But the one that can see years ahead, he has a telescope but he can't make anybody believe that he has it."
It's okay to be in the crowd, but not of the crowd. To glean information and insight from others, but blazing your own path. The crowd is not dangerous or hurtful, but allowing yourself to be limited by the crowd is. Seek ways to break from the crowd and create what others might follow. Who knows? Maybe your individual innovation will set the foundation for a new crowd where many more will learn and grow.
--- Will Rogers
"Being prime minister is a lonely job...you cannot lead from the crowd
--- Margaret Thatcher
Automation: A Challenging Yet Somewhat Attainable Proposition
By Michael Robertson
Margins are getting tighter while customers are raising the bar on expectations. Graphics producers need to keep pace with the marketplace and ensure profitability.
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In an ad for a swimwear store:
"Our bikinis are exciting. They are simply the tops!"
In a house near us there was a sign that read: (sent to us by D'Sign Shop, Aibonito Puerto Rico):
"Beware of the Dog! Do not step on him"
In the window of a Travel Agency:
We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: firstname.lastname@example.org.