The Online Magazine For The Sign Trade
e-NewsLetter Volume 17 Issue 6
Tuesday March 15, 2016

In this issue:

Product Showcases Subscribers: Free Pass to ISA Sign Expo
Get a free pass to the trade show floor where nearly 600 exhibitors will be on hand displaying their products and services that can help you become more profitable and efficient, and gain an edge in the marketplace.
Read on...

Pro Vehicle Outlines 2016 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability ‘Early-Bird’ pricing gives you a year membership for just $49 – click above to take advantage.
Read on...

Smoldering New Colors from 3M™ Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it’s ready to use right out of the box. See colors and get samples online.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Don't Buy The Book

    "The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."
      --- Jeff Bezos

I always found it interesting the number of books you can find at the bookstore covering the subject of customer service. From how-tos to case studies to "new and improved methods," the number of books about providing good customer service continues to grow. This means that there must be a demand for them and that people are seeking steps and tips for improving how they treat their customers.

I've always taken the simplistic approach that you make it your aim to provide a quality product or service and then treat people fairly and with respect. This approach seems to work, but I don't believe I could stretch the advice into a 340-word best-selling book. I'm sure that these books are helpful in the same way a gun-shooting class is probably better than simply knowing to point the business end of the gun toward the bad guy.

    "We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."
      --- Tony Hsieh

I imagine that in these books, the first approach to providing excellent customer service is to make sure that you have a passion for people and pleasing them. This is a good first step as long as you remember that there will always be some folks that you could never please.

Seeking to please regardless of the product or service you are providing helps to establish the mindset that everything humanly possible will be done in order to bring satisfaction to the customer. This is what sets others apart and helps establish the reputation of being a customer pleaser.

    "Southwest Airlines is successful because the company understands it's a customer service company. It also happens to be an airline."
      --- Harvey Mackay

The second approach, found in a lot of the books on customer service relations, is to develop an understanding of what it is that the customer wants from your company. In the sign industry, it would be far-fetched to believe that a customer is expecting a great dining experience when they visit your shop. On the other hand, it would be quite a stretch to think that anyone visiting your shop isn't looking for a sign-related solution.

In other words, concentrate on what it is that will please the customer and then focus on providing it in the best way you know how.

    "I do have very high customer service standards - I'd send back sushi because it's too fishy."
      --- Greg McHugh

Finally, in order to be classified as a customer service book, there would have to be a section in there about treating the customer fairly and with respect. In too many business and customer relationships today, the customer ends up leaving the shop, hanging up the phone, or logging out of an online purchase feeling like the villain. Instead of being treated as the greatest person to enter the shop, they are seen as a burden to the frontline customer service representative. The customer leaves, vowing never to darken the doorway of that business again.

Obviously this is not providing great customer service and won't be found in any of those books. In fact, to save you some money today, don't buy one of those books and do as I mentioned earlier: "Make it your aim to provide a quality product or service and then treat people fairly and with respect."

Advertiser - Get registered for ISA International Sign Expo 2016!
Get registered for ISA International Sign Expo 2016!

Let's get real: ISA Sign Expo 2016 is THE place for you - a serious sign and graphics professional - to find the people, equipment and technology you need to increase your profits and expand your business.
Registration is now open at:

ISA Sign Expo 2016 is back at the Orange County Convention Center, South Building, in Orlando, Florida. At every corner, sign professionals can explore the leading products and innovations in the sign and graphics industry. Printers, neon, channel letters, architectural signage and digital sign systems all will be on display.

Popular educational events - like a day devoted to rapidly expanding digital signage and a series of courses aimed at project management - also are on tap. ISA Sign Expo 2016 is the only place to see the diversity of the sign and graphics industry all in one location. Why travel to multiple events when everything you need to grow and expand your business will be here?
Register today at:

Feature Articles

Successful & Stunning Vehicle Wraps: What You Need to Know, Part 2
By David King

In Part II of this article, we cover the correct ways of printing and laminating, installation, and delivery of the final product.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Lettering on a plumbing service van in Albertville, Alabama:

    "A royal flush beats a full house any day"

As seen on a sign in a Kokomo, Idaho:


Lettering on Wrecker Service tow truck in Albertville, Alabama:

    "The cheapest hooker in town!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  CADlink Technology:
  Clarke Systems:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Have a great month,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 407-656-5892 to learn more about this and other advertising opportunities on

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