"This world of ours... must avoid becoming a community of dreadful fear and hate, and be, instead, a proud confederation of mutual trust and respect."
--- Dwight D. Eisenhower
I don not know if you have ever participated in a block party in your neighborhood, but they are really worth the time. They provide great opportunities for building and establishing relationships and are even a great way to network. Block parties also offer a chance to strengthen the community because as neighbors begin bonding, we typically realize that we all want the same thing for our families: safety, comfort, and security. This causes all of us to keep a watch out for one another.
It is unfortunate in our world today that block parties are not as prevalent as they used to be. We are all way too busy to find or make the time for these kind of things and they end up looking more like a burden than a blessing. However, in light of the recent traumatizing events (the Orlando shooting in our backyard), community seems to be a common buzzword now. Community this and community that and news coverage about how our community is strong and standing together. It is a shame that it takes a tragedy to bring us together.
"Every successful individual knows that his or her achievement depends on a community of persons working together."
--- Paul Ryan
If you were to travel from town to town across this great land of ours, you will notice that some of the most successful and most recognized businesses are the ones that take the first steps to support their communities. It is the business that takes a stand on an issue that will strengthen the community that people go to for whatever it is that the business provides. Of course, supporting a community for the sake of publicity is a little on the selfish side, but if it helps the community, then more power to that business.
The business that provides the little league jerseys for the local team or sends its employees to organize a walk or run for a local charity is helping to stiffen that communitys backbone. These are businesses organizing the block party before a tragic event happens. They are there for the community for no other reason than because the community supports them.
"The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work."
--- Marc Benioff
Today, more than ever before, it is easier to organize a block party. If I were to start one in my neighborhood again, I would simply email or text the specifics and find out who is going to show up. For businesses, social media can destroy or build up a community. We have seen it with the presidential election circus. We know instantly what a candidate thinks about a particular issue. They talk about change, we do change.
What is often forgotten is that it is the small business that moves the economy. It is the small business that creates the jobs, provides the goods and services, and lifts up the community. It is the small business that is there for the community when things are good and when they go bad.
"Community organizing is all about building grassroots support. It is about identifying the people around you with whom you can create a common, passionate cause. And it is about ignoring the conventional wisdom of company politics and instead playing the game by very different rules."
--- Tom Peters
This summer, organize a block party for your community. Invite customers, neighbors, family, friends, and even politicians. Show them that we are the community. Let us party!
What Color is That? Not My Color!
By Marty Proctor
Consistent light and color is demanded by major customer brands, as well as specific colors, color palette and style guide; however, meeting these demands with LED backlighting can be a challenge.
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Outside of a Seattle gas station:
"Ban Shredded Cheese! Make America Grate Again"
At a nursery near Oviedo Florida:
"Spring is Here! I am so excited I wet my plants!"
Same Seattle gas station:
"I Child-Proofed My House, But The Kids Still Get In"
We need those funny signs you have seen in your travels, come on, we know they are out there.
Send them to us at: email@example.com.