SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 17 Issue 13
Friday July 1, 2016

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In this issue:


Product Showcases


Smoldering New Colors from 3M tm Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it is ready to use right out of the box. See colors and get samples online.
Read on...


The Simple Way to Create a Digital Message - modular e Digital Signage Software from Clarke Systems
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...


New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49, click above to take advantage.
Read on...


Pro Vehicle Outlines 2016 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...


CADlink Technology Corp releases SignLab v10
The latest version of the world's most widely used sign making, large format display software product will be available at the end of April 2016. The much anticipated release of SignLab version 10 was first previewed in early March at FESPA 2016 in Amsterdam and will be officially launched at both the ISA Sign Expo in Orlando as well as Sign and Digital UK in Birmingham, UK in mid-April.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target, all the while giving you professional printed, faxed or emailed estimates that you can have in your customers hand literally minutes after getting the job specs. Click for more info.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Do It Now!

    "Salesmanship is limitless. Our very living is selling. We are all salespeople."
    --- James Cash Penney

The fear of making a sales call is ranked right up there with the fear of public speaking, which is just slightly above the fear of dying. Some people fear it because they don't completely understand it. This fear is associated with the fear of rejection and people don't like to be rejected. But not everyone is going to buy what we have to sell, so why do we sweat it when we are told "no"? This fear comes from what Zig Ziglar used to call, "stinkin thinkin." We have fear because we aren't thinking in the right way.

You may have heard it said that everyone sells. This is true because every day we have to sell something to someone. We sell to our spouse that we should buy a new car. We sell to our kids that eating vegetables will make them grow up big and strong. We sell to our employers that it is time to get a raise. Selling is woven into our daily life, but when we are asked to make a sales call to persuade a prospect to become a buyer, some of us freak out.

    "I still work hard to know my business. I'm continuously looking for ways to improve all my companies, and I'm always selling. Always."
    --- Mark Cuban

Adopting a mindset that from the time we wake up till the time we go to bed we are selling actually helps to ease selling anxiety. If the act of selling is recognized as part of our daily routine, we tend to accept it. We may not embrace it, but we do begin to see it as a necessary task that must be accomplished. Changing our thinking will change our actions.

    "Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats."
    --- Og Mandino

Joe Girard, known as the World's Greatest Salesman, says that the first step in selling is to embrace the process. Don't look at winning or losing a sale. Girard says that if you do that you are moved by the end result. Instead, enjoy the journey. Learn through the process and take notes on how you can improve every step of the way.

The second step Girard recommends is to do some pre-call research. He says gone are the days where you give your pitch and then wait for a response from the customer in order to handle their objections. Instead, understand your customer's concerns ahead of time and head off any doubts they may have about buying from you.

    "I think my top salary was maybe in 1966. I made $17,000 and 11 of that came from selling other players' equipment."
    --- Bob Uecker

The super-wealthy, self-educated insurance magnate, W. Clement Stone, developed his own successful selling system from scratch and taught others how to sell successfully. Stone said that though he was highly successful, in his early days he still had not licked the fear of opening doors. Though he was afraid, he realized that success is achieved by those who try. He adopted a great self-motivator that when he left one office, he would quickly remind himself to get into action with the sentence 'Do it now!' Without hesitation, he would enter the next office. He gradually achieved control over his fears.

    "We should be about more than just selling chicken: we should be a part of our customers' lives and the communities in which we serve."
    --- S. Truett Cathy

If you have a fear of making that first sales call, remember to embrace the process, do some research, then use self-motivation to Do It Now and make the sale.


Advertiser - SGIA Expo 2016
SGIA Expo 2016!

The 2016 SGIA Expo (Las Vegas, September 14 - 16) will bring together the industry's widest array of technology, markets and opportunities. This unparalleled event will showcase the best products, methodologies and innovative applications. Tens of thousands of attendees will explore the wall-to-wall exhibitor booths and meet with their vendors and colleagues.

New for 2016, the SGIA All-Access Education Pass! One of the best ways to explore the industry's expertise with ease. Offering several options for education, the Expo allows attendees a simple and affordable way to capitalize on the show. And don.t miss the incredible networking opportunities on and off the Expo floor.

http://www.sgiaexpo.org


Feature Articles

Are LEDs Generic? Aren't They All The Same? Simply Put, NO!
By Fritz Meyne, Jr.

Most buyers do not consider or even understand what really makes a creditable long lasting LED package, let alone the manufacturing differences. Let's discuss these differences in a somewhat generic way.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now


Advertiser - SGIA Expo 2016
SGIA Expo 2016!

The 2016 SGIA Expo (Las Vegas, September 14 - 16) will bring together the industry.s widest array of technology, markets and opportunities. This unparalleled event will showcase the best products, methodologies and innovative applications. Tens of thousands of attendees will explore the wall-to-wall exhibitor booths and meet with their vendors and colleagues.

New for 2016, the SGIA All-Access Education Pass! One of the best ways to explore the industrys expertise with ease. Offering several options for education, the Expo allows attendees a simple and affordable way to capitalize on the show. And don.t miss the incredible networking opportunities on and off the Expo floor.

http://www.sgiaexpo.org

Funny Signs

At a laser surgery eye clinic:

    "Surgery Parking Only: Five Minute Limit"

Sign at a tavern near Houston:

    "Anyone Caught Exiting Through This Door Will Be Asked To Leave!"

Clifton Baptist Church:

    "Church Parking Only: Only Violaters Will Be Baptized"

We need those funny signs you have seen in your travels, come on, we know they are out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

3M Commercial Graphics: www.3Mgraphics.com
CADlink Technology: www.CADlink.com
Clarke Systems: www.clarkesystems.com
Estimate Software: www.estimatesoftware.com
International Sign Association (ISA): www.signs.org
JetUSA: www.JetUSA.com
American RENOLIT Corp: www.renolit.com
SGIA: www.SGIA.org
Supply 55: www.Supply55.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Have a great month,

Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 to learn more about this and other advertising opportunities on SignIndustry.com

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