SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 17 Issue 16
Monday August 15, 2016

===================================
In this issue:


Product Showcases


Register Now for the 2016 SGIA Expo!
The SGIA Expo is home to the widest range of imaging technology and equipment for signmakers, graphic producers, photographers and commercial printers. Register today for the SGIA Expo in Las Vegas, Nevada - September 14-16, 2016
Read on...


Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...


Smoldering New Colors from 3M tm Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it is ready to use right out of the box. See colors and get samples online.
Read on...


The Simple Way to Create a Digital Message - modular e Digital Signage Software from Clarke Systems
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...


New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49, click above to take advantage.
Read on...


CADlink Technology Corp releases SignLab v10
The latest version of the world's most widely used sign making, large format display software product will be available at the end of April 2016. The much anticipated release of SignLab version 10 was first previewed in early March at FESPA 2016 in Amsterdam and will be officially launched at both the ISA Sign Expo in Orlando as well as Sign and Digital UK in Birmingham, UK in mid-April.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

What'd You Say?

    "If you can't convince them, confuse them."
      --- Harry S. Truman

A very popular book for writers is one titled, "Eats, Shoots, and Leaves," by Lynne Truss that covers the proper use of words and punctuations used in proper places. The cover of the book includes a panda bear and the title is a play on words, making a point about using words properly. The book makes a great case of how we are losing good communication skills that could serve our business well. With various cultures, and at least four levels of generations creating their own language style, is it any wonder we communicate well at all?

Of all the business skills to learn, many experts agree that the skill of communication is the foundation for anything else we have to do. Whether it is hiring, buying, sales presentations, marketing, or advertising, good communications skills are critical for the survival of our businesses.

    "Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair."
      --- Yehuda Berg

It is obvious that we've all become extremely lazy in our communication. We rarely think about what we are going to say before we say it. We are in such a hurry to get our words in that we lose the focus of communication altogether. Filling the voids of silence becomes the goal instead of effectively communicating our message. But, the most successful business people are those who have mastered, or at least attempt to master, many forms of communication.

    "Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people."
      --- Jim Rohn

Give yourself the gift of communication in this second half of the year. Buy a few books on effective communication and apply the principles suggested. Join a local Toastmasters and fine-tune your approach to delivering a message. Work on mastering your letters, postcards, sales information, emails, proposals, and marketing materials by taking a half-day business writing class in your area. Learn to juggle verbs, adverbs, and nouns in a way that gets your message across to the recipients.

    "Blessed is the man, who having nothing to say, abstains from giving wordy evidence of the fact."
      --- George Elliot

Keep in mind that effective communication isn't just all in the delivery. Great communication is at least 50% of really listening. Napoleon Hill, personal success author, best known for his work, "Think and Grow Rich," recalled an encounter with a woman at a party. Hill said he sat and listened to her rant on and on about her worldly travels. Hill said he barely spoke a few words to the woman, only enough to acknowledge his understanding of her stories. The next day, Hill received a call from another friend who was at the party who said that the woman has been bragging endlessly about what a great conversationist Napoleon Hill is. Though he spoke little, he listened well and was thought to be a good communicator.

Listening is a skill that can be learned. It's been said that the reason we have two ears and one mouth is so we will listen more than we speak.

    "Wise men speak because they have something to say; Fools because they have to say something."
      --- Plato


Advertiser - SGIA Expo 2016
SGIA Expo 2016!

The 2016 SGIA Expo (Las Vegas, September 14 - 16) will bring together the industry's widest array of technology, markets and opportunities. This unparalleled event will showcase the best products, methodologies and innovative applications. Tens of thousands of attendees will explore the wall-to-wall exhibitor booths and meet with their vendors and colleagues.

New for 2016, the SGIA All-Access Education Pass! One of the best ways to explore the industry's expertise with ease. Offering several options for education, the Expo allows attendees a simple and affordable way to capitalize on the show. And don.t miss the incredible networking opportunities on and off the Expo floor.

http://www.sgiaexpo.org


Feature Articles

The Evolving Soft Signage Market: Part 1
By Mark Shaneyfelt and Christian Smith

The global printing industry has changed dramatically over the past decade. Where vinyl, plastic and paper were once the primary substrates of choice for signage, textiles have begun to take center stage.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now


Advertiser - SGIA Expo 2016
SGIA Expo 2016!

The 2016 SGIA Expo (Las Vegas, September 14 - 16) will bring together the industry.s widest array of technology, markets and opportunities. This unparalleled event will showcase the best products, methodologies and innovative applications. Tens of thousands of attendees will explore the wall-to-wall exhibitor booths and meet with their vendors and colleagues.

New for 2016, the SGIA All-Access Education Pass! One of the best ways to explore the industrys expertise with ease. Offering several options for education, the Expo allows attendees a simple and affordable way to capitalize on the show. And don.t miss the incredible networking opportunities on and off the Expo floor.

http://www.sgiaexpo.org

Funny Signs

At a auto repair shop in Milwaukee:

    "Try us once and you'll never go anywhere again"

On a billboard ad for a safe company:

    "If your stuff is stolen, it's not our vault"

In front of a junkyard in North Carolina:

    "Drive Reckless! It helps business!"

We need those funny signs you have seen in your travels, come on, we know they are out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

3M Commercial Graphics: www.3Mgraphics.com
CADlink Technology: www.CADlink.com
Clarke Systems: www.clarkesystems.com
Estimate Software: www.estimatesoftware.com
International Sign Association (ISA): www.signs.org
JetUSA: www.JetUSA.com
Matrix Payment Systems: www.matrixpaymentsystems.com
American RENOLIT Corp: www.renolit.com
SGIA: www.SGIA.org
Supply 55: www.Supply55.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Have a great month,

Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 to learn more about this and other advertising opportunities on SignIndustry.com

*********************
(c)2016 SignIndustry.com | http://www.signindustry.com
*********************
Worldwide Rights Reserved.