The Online Magazine For The Sign Trade
e-NewsLetter Volume 17 Issue 18
Thursday September 15, 2016

In this issue:

Product Showcases

Pro Vehicle Outlines 2016 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49, click above to take advantage.
Read on...

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Register Now for the 2016 SGIA Expo!
The SGIA Expo is home to the widest range of imaging technology and equipment for signmakers, graphic producers, photographers and commercial printers. Register today for the SGIA Expo in Las Vegas, Nevada - September 14-16, 2016
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Smoldering New Colors from 3M tm Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it is ready to use right out of the box. See colors and get samples online.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Soap Opera Risks

    "Only those who will risk going too far can possibly find out how far one can go."
      --- T. S. Eliot

History is filled with case studies of men and women who risked big in order to achieve greatness. But this isn't foolish risk like in betting on the horses or spending large amounts on lottery tickets. These are calculated risks, which means it involves using the brain muscle for planning and mapping out all possible outcomes of a risk.

The barrier to risk is fear. We all face all kinds of fear. Some fear is helpful. It is good if I fear bad elements in my neighborhood and do all that I can do to keep me and my family safe in our home. I should also have a little fear when crossing the street, at least enough to remind me that when I cross, it is either me or the bus so I should probably look both ways before crossing. But fear that paralyzes business owners from taking some risks to advance the progress of the company stifles growth. It is good to get a handle on this kind of fear before it overtakes all business decisions.

    "Fear stifles our thinking and actions. It creates indecisiveness that results in stagnation. I have known talented people who procrastinate indefinitely rather than risk failure. Lost opportunities cause erosion of confidence, and the downward spiral begins."
      --- Charles Stanley

A great example of risk occurred during the Depression in the US in the early thirties. Proctor and Gamble was a seller of soap during this period. All of P&G's competitors at the time were driven by fear of loss and they cut their budgets. But P&G had a great company president at the time in Richard Deupree, who noted that there were some people prospering because they were buying luxury items, like radios. Deupree also noted that there were hundreds of thousands of women doing hard, tedious housework, with little to break the boredom, except for the radio.

Deupree should have been in fear because of the Great Depression and did like other companies and cut back. Instead, he reviewed the possible outcomes of taking a risk and found that the upside was far greater than any downside. He decided to use radio to pitch soap, and after several experiments, hit on the serial soap opera, capturing a growing audience of housewives who just had to know what was happening to Mary Noble, Ma Perkins, Our Gal Sunday, and others. These characters used P&G's Oxydol, Ivory, and Rinso White, and listeners started buying these soaps by the truckload.

    "If you don't have a voice that forces you back to basics, you're a dangerous person. Or to put it another way: You're at risk, and the people with you are at risk. I'm not a daredevil. I don't fly without a safety net."
      --- Steve Wynn

Though P&G's story is still studied in MBA programs across the country, it is not to be mistaken for a motivator to approach risk in a willy-nilly fashion. Deupree understood that his choice to create a soap opera was a gamble, but he also looked at all angles before diving in. The worst that could happen was a huge loss in advertising dollars and possibly be the butt of jokes for many years to come. But as a visionary, he looked to the future of his risk and all the possible outcomes and used that information as his parachute.

    "You don't concentrate on risks. You concentrate on results. No risk is too great to prevent the necessary job from getting done."
      --- Chuck Yeager

Always with an eye on the desired outcome helps to minimize the fear in the risk. Take time the rest of this month to dare to do something great. But be careful. You will feel uncomfortable and you will doubt yourself. That's okay. That is part of the process. If in doubt, tune into a soap opera sometime during the week.

    "Life is a risk."
      --- Carmelo Anthony

Feature Articles

Industrial Inkjet Printing on Glass: Part 1, Flat Glass
By Eileen Fritsch

In theory, any business with a wide-format flatbed printer with UV-curable inks can print directly on glass. But in reality, it's not that simple.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - SGIA Expo 2016
SGIA Expo 2016!

The 2016 SGIA Expo (Las Vegas, September 14 - 16) will bring together the industry.s widest array of technology, markets and opportunities. This unparalleled event will showcase the best products, methodologies and innovative applications. Tens of thousands of attendees will explore the wall-to-wall exhibitor booths and meet with their vendors and colleagues.

New for 2016, the SGIA All-Access Education Pass! One of the best ways to explore the industrys expertise with ease. Offering several options for education, the Expo allows attendees a simple and affordable way to capitalize on the show. And don.t miss the incredible networking opportunities on and off the Expo floor.

Funny Signs

Biggs Septic Tank Service (near Nashville Tennessee):

    "Call Monday thru Friday. Sorry, we haul milk on weekends."

Seen on a garbage truck in Virginia:

    "Satisfaction guaranteed or double your trash back"

A sign on the elevator door:

    "This elevator is out of whack. More whack is on order"

We need those funny signs you have seen in your travels, come on, we know they are out there.
Send them to us at:

Making Possible

These folks rock!

3M Commercial Graphics:
CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Have a great month,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at:
or call 407-656-5892 to learn more about this and other advertising opportunities on

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