The Online Magazine For The Sign Trade
e-NewsLetter Volume 17 Issue 20
Monday October 17, 2016

In this issue:

Product Showcases

Create a Digital Message The Simple Way- modular e Digital Signage Software from Clarke Systems
A web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...

Pro Vehicle Outlines 2016 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49, click above to take advantage.
Read on...

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

True Rewards

    "If people are good only because they fear punishment, and hope for reward, then we are a sorry lot indeed."
      --- Albert Einstein

Communicating to team members the internal rewards for their efforts is quite a challenge. Obviously, most people are working for the reward of some form of compensation so that they can buy groceries and pay their bills. But if that is the only reason a person is part of your enterprise, then their efforts will be enough to help keep you afloat, but not to help propel the organization down the desired course. They will do the job, but not necessarily excel at it. They may perform, but not perfect their jobs.

Rewarding employees has always been a delicate task. Not rewarding according to market standards will cause good employees to leave, and overpaying to keep them can increase their appetites for more. The key is to generate an interest for the work and selling the mission of the company so that team members fall in love with the job. A fair compensation for the job then becomes a byproduct of it.

    "One might think that the money value of an invention constitutes its reward to the man who loves his work. But... I continue to find my greatest pleasure, and so my reward, in the work that precedes what the world calls success."
      --- Thomas Edison

The first phase in selling the job for the job itself is to demonstrate that you love the job and the business. The team needs to see the coach fired up about the prospects of the future. The leader must be in love with the business and show this love by his or her unconfined excitement in every aspect of the business every day.

The leader must be the first one to arrive and the last to leave. He must be the one who calls the difficult client and changes their mind. She must be the one on fire for the opportunity to share the mission and vision of the company to everyone she comes in contact with. It has to be the leader making the difficult decisions with a passion that oozes from every pore of their body.

    "Birthdays are a reward for having shown up 365 days in a row. It's like getting a badge for attendance."
      --- Gina Barreca

In America, unions once had their place in protecting the rights of workers. Unfortunately, along with the good they did, unions created an entitlement mentality among workers. Many still believe in the seniority reward system that states that because this person hung around, they deserve more money.

Successful businesses today though reward for performance only, and those who perform the best are those who love their jobs and are engaged in their work. The reward comes as a reaction to the good that they do. It is a part of the profits of the business that the engaged employee contributed to. These kind of employees love what they do because they clearly understand the passion of the leader, the direction of the organization, and the impact of how their job contributes to the success of the company and the community.

    "The highest reward for a person's toil is not what they get for it, but what they become by it."
      --- John Ruskin

Begin today selling your business to your team. Ignite the fires again that got you your start and share that enthusiasm with others. Demonstrate that the reward is more than the money. It is playing a key role in the achievement of the goals of the company. Do this, and you will never have to worry about employee retention again.

Feature Articles

Color Management Basics, Part 2
By Ray Weiss

In Part 2, we will discuss some of the tools that you must have if your goal is to achieve consistent and repeatable color.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

On a window of a New Hampshire burger restaurant:

    "Yes, we are open. Sorry for the inconvenience."

As seen on the window of a barber shop in Columbia, SC:

    "During vacation of owner, a competent hair stylist will be here."

At a bookstore somewhere in Maine:

    "Rare, out-of-print, and nonexistent books"

We need those funny signs you have seen in your travels, come on, we know they are out there.
Send them to us at:

Making Possible

These folks rock!

3M Commercial Graphics:
CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Have a great month,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at:
or call 407-656-5892 to learn more about this and other advertising opportunities on

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