The Online Magazine For The Sign Trade
e-NewsLetter Volume 17 Issue 24
Thursday December 15, 2016

In this issue:

Product Showcases

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49 - click above to take advantage.
Read on...

CADlink Technology Corp releases SignLab v10
The latest version of the world's most widely used sign making, large format display software product now available. The much anticipated release of SignLab version 10 was first previewed in early March at FESPA 2016 in Amsterdam and was officially launched at both the ISA Sign Expo in Orlando as well as Sign and Digital UK in Birmingham, UK in mid-April.
Read on...

Smoldering New Colors from 3M? Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it?s ready to use right out of the box. See colors and get samples online.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Training Day

    "Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit."
      --- Aristotle

Doing the right thing over and over again produces wonderful results. Whether in investments, business, or sports, working on creating good habits through proper training is what produces worthy gains, profitable commerce, and winning teams. Unfortunately, a lot of business leaders today don't put much effort into providing quality training for their employees. They figure that if they hired a qualified person, he or she will stay that way forever and that the job of the leader is to seek more business for greater expansion generating greater profits.

But the successful players are always looking for opportunities to better themselves and their team members. They seek classes, seminars, quality speakers, trainers, and educators to provide updates on existing skills, and information for developing new ones. Not all training activities are expensive or require a lot of time to complete. Doing something to create or reinforce good habits costs a lot less than not developing the people in your business.

    "Whether you're shuffling a deck of cards or holding your breath, magic is pretty simple: It comes down to training, practice, and experimentation, followed up by ridiculous pursuit and relentless perseverance."
      --- David Blaine

Every profession requires practice and training in order to be at the top of the game. In business, if we don't train ourselves and our team members, we fall behind the competition that is doing the training. It doesn't have to be formal training, although that is a great option, but something as simple as every team member reading the same quality book that enhances the approach to a business practice. Or logging into a webinar that reveals a new sales technique, people management tool, sign installation procedure, or new accounting measurement system.

    "An athlete who tells you the training is always easy and always fun simply hasn't been there. Goals can be elusive which makes the difficult journey all the more rewarding."
      --- Alberto Salazar

Alberto Salazar was the two-time Boston Marathon and New York City Marathon winner back in the '80s. He now coaches at the Nike Center, producing world-class athletes who have medaled in the past two Olympics and won countless other races. He has made training into a complete science studying all aspects of his athletes including their diets, sleep patterns, running gait, and so on. He is a perfectionist in tweaking and training in the little things so that when they all tie together, they create big results.

Reaching business goals requires the same attention to details. Training the receptionist on how to better serve customers or teaching service technicians the proper way to fill out a service request form are examples of where to focus training.

    "You are your greatest asset. Put your time, effort and money into training, grooming, and encouraging your greatest asset."
      --- Tom Hopkins

One of the most neglected areas regarding training is you. When you make the effort to better yourself in any given area, you are not only stretching your ability to excel as a leader, but you are setting an example for others to follow. You are showing to your staff that self-improvement not only benefits self, but contributes to the overall success of the business.

Begin today to make training a priority for you and your business team members. Sign up for something online or video your technicians performing a task correctly that can be used for training others. The cost is minimal, but the payoff is great!

Advertiser - International Sign Expo 2017
Let's Get Graphic!

ISA Sign Expo is coming to Las Vegas, April 19-22, 2017! This event is suitable only for sign, graphics and visual communications professionals who want to grow their business and get ahead of the competition.

At ISA Sign Expo, you'll discover new accessories and equipment for your expanding product lines, inspiring technology and creative applications and substrates, and the best deals, new trends and eye-popping solutions.

With 20,000 sign and graphics professionals under one roof, you'll make the most important connections of the year to help you expand your business and increase revenue streams.

Professional Warning-attending ISA Sign Expo will put you in the middle of serious business negotiations, cutting-edge trends, and expanded business connections.

Let's get started. Register now at

Feature Articles

Hershey's - How Sweet It Is: The Eye-Candy of Times Square
By Louis M Brill

In the middle of all its surrounding Times Square spectaculars, billboards and sign edifices, stands the flagship Hershey Times Square, a retail gift store which is a chocolate confectionary paradise that is the center of the chocolate universe.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

On a delicatessen wall:

    "Our best is none too good"

As seen in front of bait shop in Georgia:

    "Ice cold watermelons. We have worms"

A sign on top of a San Francisco drug store located across the street from the Transbay bus terminal:

    "Terminal Drugs"

We need those funny signs you have seen in your travels, come on, we know they are out there.
Send them to us at:

Making Possible

These folks rock!

3M Commercial Graphics:
CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Have a wonderful and safe holidays,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at:
or call 407-656-5892 to learn more about this and other advertising opportunities on

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