The Online Magazine For The Sign Trade
e-NewsLetter Volume 18 Issue 1
Tuesday January 3, 2017

In this issue:

Product Showcases

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49 - click above to take advantage.
Read on...

CADlink Technology Corp releases SignLab v10
The latest version of the world's most widely used sign making, large format display software product now available. The much anticipated release of SignLab version 10 was first previewed in early March at FESPA 2016 in Amsterdam and was officially launched at both the ISA Sign Expo in Orlando as well as Sign and Digital UK in Birmingham, UK in mid-April.
Read on...

Smoldering New Colors from 3M? Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it?s ready to use right out of the box. See colors and get samples online.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Rules, Rules, Rules

    "I follow three rules: Do the right thing, do the best you can, and always show people you care."
      --- Lou Holtz

I found out long ago that to run a business, there are certain rules one must follow. I don't like many of them, but it is still a given that if the rules aren't followed, the business will suffer. Many of these rules are pressed upon us by local, state, and federal governments. I will cover a few of these that you should be aware of so we can all start the new year off right. But there are also some rules that have come about through tradition and folklore. Some of them are really just assumptions, but there are some we should still follow closely.

Three governing rules we should pay attention to in order to stay out of trouble were either tinkered with in the current US administration and/or the fines for non-compliance were stiffened. These will most likely carry over to the new administration, so we should all make sure we have them covered.

    "The young man knows the rules, but the old man knows the exceptions."
      --- Oliver Wendell Holmes, Sr.

The first is the I-9 forms. These are the forms that every employee must fill out within three days of getting hired. In a nutshell, they are used to make sure illegal aliens are not being hired, at least not without the proper paperwork, which would then make them legal. If you go to the Department of Labor website and search for I-9, you will see that to be compliant, a business cannot even use WhiteOut to make corrections on the form. Fines start at around $3,000 just for not properly storing the I-9s and for filling them out incorrectly.

Another one is the new overtime rule that was supposed to go into effect last month but was blocked by a federal judge. Many believe that it still will happen, so be prepared. If you have anyone "exempt" or in supervisory positions making a salary, if they make below $47,476, you will have to pay them overtime for any hours worked over 40.

    "I consider myself a law-abiding person. But I'm exhausted. I don't know where to put the bottles, newspapers, cans, and other stuff for garbage pickup outside my house. The rules are so thick you need someone from M.I.T. to explain them."
      --- Bill O'Reilly

The third one is the mandatory sick leave law that is spreading across the country. Check with your state, but many are requiring employers to provide a set of hours, typically five days per year, of sick leave to all employees in addition to their vacation and other time off. Rumor is that Trump supports this action and will keep it at the state levels to decide.

    "You are remembered for the rules you break."
      --- Douglas MacArthur

Then there are the rules that came from somewhere, but not too many people know their origins. These are business rules that tell an organization what it can and cannot do. They are usually set in stone and never looked at again, which can be detrimental. For example a business rule that was set to provide a cure for a circumstance may actually harm the business today. "That's our policy," may need to be replaced with, "What can I do to make you happy?"

Policies, guidelines and procedures are needed to communicate the parameters that are expected to be followed for everyone to experience a successful outcome. But some of these may be outdated or limit team members on what they can do to satisfy a customer or complete a project. Begin 2017 by examining your business rules and see if many can be thrown out. Perhaps you may decide like one business owner did and get rid of all policies. He then placed at everyone's work station a plaque that said, "In All Things Use Common Sense."

    "Hell, there are no rules here - we're trying to accomplish something."
      --- Thomas A. Edison

Advertiser - International Sign Expo 2017
Let's Get Graphic!

ISA Sign Expo is coming to Las Vegas, April 19-22, 2017! This event is suitable only for sign, graphics and visual communications professionals who want to grow their business and get ahead of the competition.

At ISA Sign Expo, you'll discover new accessories and equipment for your expanding product lines, inspiring technology and creative applications and substrates, and the best deals, new trends and eye-popping solutions.

With 20,000 sign and graphics professionals under one roof, you'll make the most important connections of the year to help you expand your business and increase revenue streams.

Professional Warning-attending ISA Sign Expo will put you in the middle of serious business negotiations, cutting-edge trends, and expanded business connections.

Let's get started. Register now at

Feature Articles

Color Management Basics, Part 3
By Ray Weiss

In Part 2 of this series, I introduced the color management pyramid. Now, We'll go deeper into each of its levels.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

Found on a street corner in New York City:

    "RED ZONE: No Parking, No Standing, No Stopping, No Kidding!"

At a dry cleaners:

    "We do not tear your clothing with machinery. We do it carefully by hand"

Seen in a Vienna hotel:

    "In case of fire, do your utmost to alarm the hotel porter"

We need those funny signs you have seen in your travels, come on, we know they are out there.
Send them to us at:

Making Possible

These folks rock!

3M Commercial Graphics:
CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Have a great 2017,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at:
or call 407-656-5892 to learn more about this and other advertising opportunities on

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