The Online Magazine For The Sign Trade
e-NewsLetter Volume 18 Issue 9
Monday May 1, 2017

In this issue:

Product Showcases

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Read on...

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

3M Wrap Film Series 1080 Welcomes Bold New Color Additions
Ignite creativity and kindle inspiration behind exceptional wrap designs. Ten new colors, including Gloss Flip Deep Space, Satin Vampire Red, Gloss Flip Psychedelic and more, bring the 3M collection to 98 colors and finishes. This high-performance film needs no printing or overlaminate, so it's ready to use right out of the box. See colors and get samples online.
Read on...

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49 - click above to take advantage.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Dare to Disrupt

    "The key is to embrace disruption and change early. Don't react to it decades later. You can't fight innovation."
      --- Ryan Kavanaugh

Disruptors or a company that causes disruption in an industry has become the buzz word and phrase of the decade. It is basically any business, idea, concept, or movement that throws things into chaos or disrupts the normal way of doing things. It can be a new or better product or service that creates a change in an industry that typically brings with it a domino effect, tapping other business concepts to create new business, and so forth. Disruptors have been typically found in the technology industry, but that is only because that is one area where time, money and energy have been dumped. But it can happen in any industry and is needed for industries to stretch and grow.

You may have heard the story of the wagon wheel and whip makers who clung to their business model because it had been so successful for so long. When the automobile industry began to flourish, these wagon industry companies stood strong-fast by their products and refused to change, thus they eventually just died. The automobile was the disruptor. Today, in the sign industry, digital, computer, LEDs, and building wraps are the disruptors.

    "Over the next 10 years, I expect many more industries to be disrupted by software, with new world-beating Silicon Valley companies doing the disruption in more cases than not."
      --- Marc Andreessen

The first key to disruptors is to embrace them and not try to fight them. Disruptors are good for creating constructive and productive competition. They bring out the best in all of us. Some of us fight harder to branch off with something new from the disruptor while others find ways to get on board and push the disruptor along. In either case, it is always smart to accept and even cheer on the disruptor.

    "Disruption is continuously afoot in every industry, but especially in autos. It is how Toyota, Nissan and Honda bloodied Detroit: They did not start their attack with Lexus, Infiniti and Acura, but with low-end subcompact models branded Corona, Datsun and CVCC."
      --- Clayton Christensen

The second key is to find a way to get ahead of the disruptor. When Google Glass, the virtual reality eyewear came to market, there were already at least seven small ventures creating ways to use Google Glass with Apple products. If your finger is on the pulse of the industry, you may recognize or get wind of the next disruptor. Study the market and find a way to add benefits to the disruptor. Look for signs of products you can provide to your customers for becoming a part of the disruption.

    "Instead of focusing the traditional planning cycles where companies benchmark their businesses against existing competition, teams need to be developed to foster internal change and disruption. Self-disruption is akin to undergoing major surgery, but you are the one holding the scalpel."
      --- Jay Samit

Finally, instead of waiting on a disruptor, become the disruptor. Strive to find ways to do the job in a better way. Be different. Just because a particular project has always been installed a certain way doesn't mean it is the only way. Look for how to do things differently. Is there a new product you haven't tried for banners? Turn things on their heads. Think really weird thoughts. Is there a way to have those people who stand on street corners twirling signs have the signs twirl them? Now that would get attention!

If you really want to be disruptive, lead the way by giving the team member with the best idea a reward. Put your people on a disruption mission and shake up the industry.

Advertiser - 2017 SGIA Expo
2017 SGIA Expo

With more than 500 of the industry's leading suppliers, the 2017 SGIA Expo (New Orleans, October 10-12) will be wall-to-wall exhibitors and the premier printing industry event in North America. Registration opens soon!

Visit for more information!

Feature Articles

Swim With or Against the Alligators?
By Mike Young

Healthier competitiveness through superior processing techniques and efficiency
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - 2017 SGIA Expo
2017 SGIA Expo

With more than 500 of the industry's leading suppliers, the 2017 SGIA Expo (New Orleans, October 10-12) will be wall-to-wall exhibitors and the premier printing industry event in North America. Registration opens soon!

Visit for more information!

Funny Signs

As seen in Maine at Hussey's General Store:

    "Guns, Wedding Gowns, and Cold Beer"

At a country diner in Georgia:

    "If we weren't meant to eat animals, then why are they made of meat?"

As seen in on a billboard ad for a safe company:

    "If your stuff is stolen, it's not our vault."

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These folks enable to exist!

3M Commercial Graphics:
CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at:
or call 407-656-5892 to learn more about this and other advertising opportunities on

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