The Online Magazine For The Sign Trade
e-NewsLetter Volume 18 Issue 19
Monday October 2, 2017

In this issue:

Product Showcases

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

SIGNLAB V10 - Exceptional design and production software. Exceptional prices. CADlink Technology Corp.
Industry-leading sign making, large format display software. Dozens of new, time-saving, easy to use features from V9.1 and even more from older versions. Call now for your upgrade price: 1-800-545-9581
Read on...

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49 - click above to take advantage.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Read on...

3M Wrap Film Series 1080 Welcomes Bold New Color Additions
Ignite creativity and kindle inspiration behind exceptional wrap designs. Ten new colors, including Gloss Flip Deep Space, Satin Vampire Red, Gloss Flip Psychedelic and more, bring the 3M collection to 98 colors and finishes. This high-performance film needs no printing or overlaminate, so it's ready to use right out of the box. See colors and get samples online.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Business Costs

    "There are risks and costs to action. But they are far less than the long range risks of comfortable inaction."
      --- John F. Kennedy

Conservative business leading typically results in conservative business rewards. If you rent a jet ski, you shouldn't just sit on it and cruise on the water. No, they are meant to open up and glide on the water and do cool jumps or make large fishtails. Cruising on a jet ski may be safer, but it doesn't provide the same thrill and ultimate results that the jet ski was designed to give.

In business, exchanging goods and services for money will, over time, provide for a good living. And it is steady, reliable, slow other words, boring. But finding new and better ways to give the customer what they want, what they desire, and what they really need is exciting as well as very rewarding.

Unfortunately, there is a cost involved. It will be costly to break out of your comfort zone to try new strategies in business. It might even be costly if you decide that revamping your entire operation will provide better solutions for your customers. And it will cost you plenty to alienate yourself from the naysayers who try to talk you out of taking a chance.

    "A lack of realism in the vision today costs credibility tomorrow."
      --- John C. Maxwell

Creating something new not only requires us to move out of our comfort zones but also needs our full attention to deep thought, planning, and seeking counsel of trustworthy friends, family or mentors. We can't just be nilly-willy with a decision, but we also shouldn't sit on it too long.

I have a friend who has talked about and thought about making a serious move in business for the past five years. He continues to think about it, but has yet to pull the trigger. He has what I, and others, think is a great idea and a good move for his business, but he will soon lose the opportunity if he continues to just sit on it.

    "Life is inherently risky. There is only one big risk you should avoid at all costs, and that is the risk of doing nothing."
      --- Denis Waitley

Risks always cost something. There is risk in investing in the stock market, driving on the freeway, and now, even drinking coffee. Taking any action in business has both small and large risks, but so does inaction. Figuring out what works and what doesn't isn't easy, but that is the cost you pay to succeed.

Finding the solutions that your customers are craving not only brings in more business, which is always good, but it also fattens the bottom line, provides the foundation for a great reputation, opens doors to other opportunities, and stretches your capacity to absorb more costs through taking more risks.

Take the risk, pay the costs for expanding your business today!

    "When your product solves a problem that costs customers sleep, revenue, or profits, things are definitely looking up."
      --- Steve Blank

Advertiser - 2017 SGIA Expo
2017 SGIA Expo

The best join forces at the 2017 SGIA Expo (New Orleans, October 10-12), where creative challenges meet creative solutions. With over 570 exhibitors, it will take those solutions one step further. Sure, you'll see what you need today. Better yet, the 2017 SGIA Expo will open your eyes to what you'll need tomorrow.

Register today so you can explore aisle after aisle lined with new technologies and innovative ideas. Plan to attend any of the over 40 educational sessions. Get ready to network and expand your connections with 20,000 industry professionals.

Sign up today at

Feature Articles

Choosing the Right Vendor
By Kathryn Schwartz

Making sure you align your company with vendor partners who will assist you in integrating their new product/service offering long-term are crucial to your success.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - 2017 SGIA Expo
2017 SGIA Expo

If you're looking for solutions to printing challenges, plan now to attend the 2017 SGIA Expo (New Orleans, October 10-12). The premier imaging event in North America is more than just 500-plus exhibitors, thousands of attendees and a complement of top-notch education led by the biggest names in graphics, garment, installation, printed electronics, signs, industrial, package and commercial printing. You'll find excellence and inspiration with the Golden Image and Product of the Year awards displays, and specialty networking events will help you connect with your peers. Put it all together, and it adds up to three days of possibilities.

Visit for more information!

Funny Signs

Sign at shopping mall near handicap parking lot:

    "Stupidity is not a handicap! Park elsewhere!"

At a country diner in Georgia:

    "If we weren't meant to eat animals then why are they made of meat?"

A sign at a Japanese airport translated for the English-speaking vistors

    "For Restrooms, Go back towards your behind"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These folks enable to serve you!

3M Commercial Graphics:
CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at:
or call 407-656-5892 to learn more about this and other advertising opportunities on

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