The Online Magazine For The Sign Trade
e-NewsLetter Volume 18 Issue 20
Monday October 16, 2017

In this issue:

Product Showcases

A New Standard in Wrappable Reflective Film - Scotchlite(tm)
The pressure to create projects that catch the eye is intense. 3M reflective films kick it up a notch by adding sparkle and shine to car wraps, building graphics and wall wraps, to name a few. Whether the sun is high or night has fallen, your customers will be so dazzled, they won't even know what hit them.
Read on...

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

SIGNLAB V10 - Exceptional design and production software. Exceptional prices. CADlink Technology Corp.
Industry-leading sign making, large format display software. Dozens of new, time-saving, easy to use features from V9.1 and even more from older versions. Call now for your upgrade price: 1-800-545-9581
Read on...

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49 - click above to take advantage.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Remembering Forgetfulness

    "Forgetfulness - a gift of God bestowed upon debtors in compensation for their destitution of conscience."
      --- Ambrose Bierce

I don't like forgetting things. I do it all the time, but I still don't like it. We are told that age has something to do with it, but I don't buy it. My theory is that we are blasted with hundreds of pellets of information on a daily basis and that information, whether useful or not, interrupts our normal patterns of thought and pushes aside things we should be remembering. Forgetting where the car keys were left or forgetting where we parked, or both, is a nuisance, but it doesn't necessarily mean we are becoming more and more forgetful.

But forgetting to pay a vendor, submit payroll, or return a customer's call can have serious consequences and causes all kinds of pain for us, others, and our business. Tying a string around a finger isn't the answer and neither is having our noses in a Franklin Planner all day. I believe that recalling the important things in life requires that we simplify the input we receive and learn to separate the trash from the cash-the junk from the important stuff.

    "Let the past be content with itself, for man needs forgetfulness as well as memory."
      --- James Stephens

Forgetfulness can be a useful tool if we can control it. For example, forgetting the news clip you heard on the radio this morning about some person named Jolie breaking up with someone in the Pitts. Is that really useful? Does it make or break how you will conduct business today? Of course not! But we still allow that kind of information to push its way into our minds.

Other, more pertinent information may be interesting, but not needed at this time. Your office manager mentions that the company is planning a Christmas party the second week in December. That is good to know, but not relevant to the meeting with a long-term customer you are seeing in an hour. Separating or compartmentalizing that information is a good habit to learn so that you can keep on track.

    "I'm losing friendships over forgetting to get back to people. But you can't keep up with everything. I've got a 13-year-old, a nine-year-old and a baby."
      --- Reese Witherspoon

We are all extremely busy and have lives that include more activities and things to remember today than what people had to remember just 10 years ago. It takes more juggling of activities to keep it all in line and still run a profitable business. One good technique is to carry around a small notepad and pencil to jot down things that you learn about now, but can think about later.

This simple act of writing it down and then moving on, tricks your brain into believing that it is not something that has to be stored or addressed at this time. It frees up space in your mind to focus only on what is important at this very moment.

    "Whether you're an entrepreneur, an employee, a student, a homemaker, a writer, it's time to start forgetting about all the ways the world has promised you safety and comfort."
      --- James Altucher

Finally, forget about the perfect world. George Bailey lived in that world, but our world requires nerves of steel and a mind with the capacity that would put IBM to shame. Forget about trying to be perfect and find tools that will help you separate the important from the unimportant-at least for now. In other words, forget about it.

Feature Articles

Vinyl Techniques: Preparing the Surface
By Jennifer LeClaire

Neglecting to properly prepare the surface of a substrate could cause vinyl failure. Don't make this mistake!
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

A billboard for Exxon:

    "Where are all the news crews when we're NOT spilling anything?"

In the manual for a microwave oven:

    "Do not use for drying pets!"

Billboard for Daisy Outdoor Products

    "Daisy Air Rifles: Keeping Kids Off Your Lawn Since 1886!"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These folks enable to serve you!

3M Commercial Graphics:
CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at:
or call 407-656-5892 to learn more about this and other advertising opportunities on

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