The Online Magazine For The Sign Trade
e-NewsLetter Volume 18 Issue 22
Wednesday November 15, 2017

In this issue:

Product Showcases

Graphic Tracer Professional - Convert bitmaps into Vector Graphics in Minutes!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Read on...

Fearlessly Forward with 8 New Color Options - 3M(tm) Wrap Film Series 1080
Anything but ordinary. 3M(tm) Wrap Film Series 1080 is a distinctive way to make you -- and your car -- stand out in the crowd. Give your clients the individuality they demand with the hottest vehicle wrap colors. 3M Wrap Film Series 1080 gives your customers a distinctive look for their car, truck, or even boat.
Read on...

Why Commit To A Modular Sign System?
By choosing a preferred sign system and using it regularly, you become even more expert at designing and manufacturing signs. You and/or your shop will work more efficiently, lower your labor costs, make effective use of inventory, and begin to recognize potential applications for a variety of different jobs. You'll even save time and increase your chances for additional sales.
Read on...

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

SIGNLAB V10 - Exceptional design and production software. Exceptional prices. CADlink Technology Corp.
Industry-leading sign making, large format display software. Dozens of new, time-saving, easy to use features from V9.1 and even more from older versions. Call now for your upgrade price: 1-800-545-9581
Read on...

New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49 - click above to take advantage.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Are You Prepared?

    "Fascinations breeds preparedness, and preparedness, survival."
      --- Peter Benchley

As a Florida boy, you learn early all about preparing for hurricanes and everything that comes along with it. You learn to live without electrical power for days and sometimes weeks. You learn to stock up on drinking water, food items, batteries, fans, a generator, ice, first aid supplies and gasoline. This preparedness starts earlier every hurricane season and actually gets easier over the years.

Preparation in business is akin to preparing for Florida's hurricane season: you have to start early, gather enough supplies to last a very long time, and don't be disappointed if the storm changes direction. In business, storms come from many fronts and it is nearly impossible to prepare for all of them, but prepare you must.

    "Well, I'm not excusing the fact that planning and preparedness was not where it should be. We've known for 20 years about this hurricane, this possibility of this kind of hurricane."
      --- Michael Chertoff

Not knowing when the storm is coming is not a good excuse for not preparing for a hurricane. The same is true in business. We don't know when the government will change sign ordinances, electrical codes, OSHA requirements, or the amount of hours an employee can work before giving them a required break. These changes and many more will come and we should all prepare for them as if they are coming tomorrow.

Market changes, changes in customer's tastes and desires, and changes in the value of the dollar can, and often will, change. The wise business person is prepared and tries to forecast upcoming storms so that they can adjust business strategies including labor readiness.

    "You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win."
      --- Zig Ziglar

We can all go to extremes with over-preparedness though. If the hurricane is days away and we fire up the generator to run the refrigerator, freezer, and air conditioner, that is probably a condition of over preparedness. Perhaps checking the oil in the generator is sufficient at this point. The key is to expect business success, but prepare for the worst.

    "Prepare for the unknown by studying how others in the past have coped with the unforeseeable and the unpredictable."
      --- George S. Patton

Weirdly, I am thankful that Florida has its fair share of hurricanes. We wouldn't know how to handle it if we grew up in Kansas and a hurricane came charging through. As in business, those who have come before us have paved a way. The successful business people have shown us that setting up a reserve in the bank for emergencies is simply being prepared. So is forecasting the economy based on activities and reports so that we know how many people to hire in advance.

Training our team members on new installations is preparing and so is buying other businesses, expanding to other territories, and changing our marketing strategies. We don't always know when a storm will hit, but we can at least look for storm clouds, read the signs, and begin stocking up on the appropriate provisions.

    "Be Prepared... the meaning of the motto is that a scout must prepare himself by previous thinking out and practicing how to act on any accident or emergency so that he is never taken by surprise."
      --- Robert Baden-Powell

Feature Articles

Understanding IP Alpha-Numeric Designations
By Fritz Meyne, Jr.

No, not Intellectual Property, but Ingress Protection, which specifies the environmental protection that an enclosure provides. Read on...
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

Sign in downtown Detroit on the Fisher building door:

    "Caution: Automatic Door (push to operate)"

Sign from a Dentist's office:

    "Pain Free. Any other services, we charge"

Sign on an elevator in West Chester University:

    "In case of fire do not use elevator, use water"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

3M Commercial Graphics:
CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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