The Online Magazine For The Sign Trade
e-NewsLetter Volume 19 Issue 6
Thursday March 15, 2018

In this issue:

Product Showcases Subscribers: Free Pass to ISA Sign Expo
Get a free pass to the trade show floor where nearly 600 exhibitors will be on hand displaying their products and services that can help you become more profitable and efficient, and gain an edge in the marketplace.
Read on...

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Read on...

Graphic Tracer Professional - Convert bitmaps into Vector Graphics in Minutes!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Read on...

Why Commit To A Modular Sign System?
By choosing a preferred sign system and using it regularly, you become even more expert at designing and manufacturing signs. You and/or your shop will work more efficiently, lower your labor costs, make effective use of inventory, and begin to recognize potential applications for a variety of different jobs. You'll even save time and increase your chances for additional sales.
Read on...

SIGNLAB V10 - Exceptional design and production software. Exceptional prices. CADlink Technology Corp.
Industry-leading sign making, large format display software. Dozens of new, time-saving, easy to use features from V9.1 and even more from older versions. Call now for your upgrade price: 1-800-545-9581
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Oh, Behave!

    "I think we never become really and genuinely our entire and honest selves until we are dead--and not then until we have been dead years and years. People ought to start dead, and they would be honest so much earlier."
      --- Mark Twain

Every few years, it takes an Enron or WorldCom scandal to shake up the business community and wake up the media. Businesses begin hiring consultants to give seminars on ethics and the media schedules endless documentaries on businesses that have fallen because of bad behavior versus those who base their work on strong, solid values.

Too often we hear about a business owner or leader that has cheated either on his or her taxes, accounting practice, spouse, or all three. Our industry is not immune from the contagious disease of unscrupulous practices.

    "It has been my experience that competency in mathematics, both in numerical manipulations and in understanding its conceptual foundations, enhances a person's ability to handle the more ambiguous and qualitative relationships that dominate our day-to-day financial decision-making."
      --- Alan Greenspan

Some of us depend on outside agencies to keep us in line with our accounting and taxes. It is usually better to leave certain business activities to the experts. However, that shouldn't excuse us from knowing how and why these activities are done the way they are. Information is so freely available today that business owners should at least know the basics of tax laws, reading financials, and knowing our debits from our credits.

    "There's no business like show business, but there are several businesses like accounting."
      --- David Letterman

When you began your business, you had a particular passion to use a certain expertise that you could profit from. This base set of knowledge, skills, and abilities is where your bread is buttered, but it is not all there, as to what it takes to running your business successfully. Expanding your knowledge to other areas of the business only increases your value and capability to spot irregularities as they arise.

Most crooks are crooks because they lack the experience and knowledge to do anything else. They haven't applied themselves like you have and they see the "easy road" of crime and/or unethical behavior as the shortest distance between two points.

    "Most of the time common stocks are subject to irrational and excessive price fluctuations in both directions as the consequence of the ingrained tendency of most people to speculate or gamble... to give way to hope, fear and greed."
      --- Benjamin Graham

Knowledge creates patience and a sense of comfort and confidence in one's abilities. Acquiring the necessary knowledge to be able to spot fraud or unscrupulous behavior saves your business from embarrassment, loss of productivity and profit, and customers.

    "There is a certain degree of satisfaction in having the courage to admit one's errors. It not only clears up the air of guilt and defensiveness, but often helps solve the problem created by the error."
      --- Dale Carnegie

If you've been tempted to cut corners or have made mistakes in the past, now is the best time to take ownership of them and come clean --- if not to everyone around you, then at least to yourself. Begin today with a clean slate and set an example for the rest of your team that your work, and that of the business, will be honest, guilt-free, quality, "man, I'm good" work!

    "It is a mistake to always contemplate the good and ignore the evil, because by making people neglectful it lets in disaster. There is a dangerous optimism of ignorance and indifference."
      --- Helen Keller

If you know of others in your business that are not holding up to a common sense code of ethics, then call them out. Be the one who stands for what is good, right, and fair. Regardless of what the loony, lazy types might say, there is a right and a wrong way of doing business.

Feature Articles

Who's Getting Into Packaging? The opportunity may be bigger than you might think!
By Eileen Frisch

Have you considered getting into the package printing business? If so, you're not alone. Today, many digitally savvy, color- proficient printing businesses are seeking to profit from the growing demand for shorter runs of customized labels, folding cartons, corrugated boxes and flexible packaging.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - 2018 ISA Sign Expo
Do More. Sell More...We Dare You!

At ISA International Sign Expo 2018 is where attendees get down to business and is the perfect time and place to make investments in your company.

Network with more than 20,000 sign, graphics, print and visual communications professionals while you explore the tradeshow showcasing the hottest products from 600+ vendors. Learning opportunities abound at the show, with expert-led sign industry specific educational programs focusing on topics such as graphic design, sign code legislation, business management, sales and marketing, technology and more.

ISA Sign Expo offer serious solutions, real results, and opportunities for attendees to make powerful connections.

Register today at ISA Sign Expo 2018 takes place at the Orange County Convention Center, Orlando, Florida with education and networking March 21-24, 2018 and tradeshow March 22-24, 2018.

Register Today at

Funny Signs

As seen in North Vancouver:

    "Attention Dog Guardians: Pick up after your dogs. Thank you. Attention Dogs: Grrrrr, Bark, woof, Good dog."

Kyushi, Japan Detour sign:

    "Stop: Drive Sideways"

At a conference in LA:

    "For anyone who has children and doesn't know it, there is a day care on the first floor"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great weekend,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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