The Online Magazine For The Sign Trade
e-NewsLetter Volume 19 Issue 15
Wednesday August 1, 2018

In this issue:

Product Showcases

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Read on...

Sign Estimating & Business Management Made Easy: EstiMate Sign Pricing Software
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Read on...

Why Commit To A Modular Sign System?
By choosing a preferred sign system and using it regularly, you become even more expert at designing and manufacturing signs. You and/or your shop will work more efficiently, lower your labor costs, make effective use of inventory, and begin to recognize potential applications for a variety of different jobs. You'll even save time and increase your chances for additional sales.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)


    "Have you ever been at sea in a dense fog, when it seemed as if a tangible white darkness shut you in, and the great ship, tense and anxious, groped her way toward the shore with plummet and sounding-line, and you waited with beating heart for something to happen? I was like that ship before my education began, only I was without compass or sounding-line, and had no way of knowing how near the harbour was."
      --- Helen Keller

As an observer of phrases, I've noticed a trend in language that is spreading faster than a California wildfire. You may have noticed it too. The genesis of these phrases seems to begin in the media and then spread throughout the world. Have you noticed this one: During an interview, the interviewee will say, "at the end of the day..." It appears that "at the end of the day" is the latest, hippest phrase to date.

My favorite, used by reporters, financial analysts, and politicians, isn't a phrase, but just one word: "look." You'll notice that to stress a point, a person will say, "look, we need more...," or "look, the economy won't change unless..." It seems everyone wants us to look at something.

    "What you do speaks so loudly that I cannot hear what you say."
      ---Ralph Waldo Emerson

I get the picture. The person using the word "look" wants to get my attention and wants me to "see" what they are saying. Not particularly correct grammar, but it does draw awareness to the speaker's subject at hand. The problem is that over time, the word "look" will lose its power and appeal for the speaker. We may no longer look when told to look.

    "Take the attitude of a student, never be too big to ask questions, never know too much to learn something new."
      --- Og Mandino

There is some good to the word "look" when applied to our businesses though. When giving instructions to employees on how to use sign making equipment, that word "look" sure comes in handy. It helps to focus both the eyes and ears to the correct procedures you desire from your team members. It also commands the entire presence of the listener. A person can drift for a short time during a lecture or instruction, but once the magic word "look" is used, all brain systems are awakened.

    "The common eye sees only the outside of things, and judges by that, but the seeing eye pierces through and reads the heart and the soul, finding there capacities which the outside didn't indicate or promise, and which the other kind couldn't detect."
      --- Mark Twain

Looking at things in a new light is often the suggestion given to solve a lingering, troublesome problem. People may advise "sleep on it and tomorrow, you will see things differently." The four letters in "look" offer hope in this respect. The resemblance of two wide-open eyes peering out, scoping the landscape and horizon at the same time searching for answers.

    "I only hope that we don't lose sight of one thing - that it was all started by a mouse."
      --- Walt Disney

Before the word "look" loses its punch, let's squeeze all we can out of it. Beginning this month, let's see (pun intended) how productive we can look at every aspect of our business. Beginning with the beginning, look at why you started this business in the first place. Look at where you are taking it, including the steps you are taking to increase productivity (hiring people, increasing sales force, increasing inventory), and see if you are taking the necessary steps to reach your business goals.

Look, your business is your baby so you should look after it. Look out for its wellbeing and look for obstacles that are in the way now or may be coming. Keep looking 24/7 (another annoying phrase), because at the end of the day....

    "I never look back, I look forward."
      --- Steffi Graf

Feature Articles

PDAA Certification: A Look at the Past, Present and Future
By Ray Weiss

Exciting change is in the air for SGIA Installer Members - formerly known as the Professional Decal Application Association (PDAA).
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - 2018 SGIA Expo
2018 SGIA Expo
(Las Vegas, October 18-20, 2018)

- Registration Now Open!
- Register Now!

Start making plans now for the 2018 SGIA Expo (October 18-20) in Las Vegas! Come explore what's on the horizon at North America's largest printing industry trade show: 500-plus exhibitors, thousands of attendees and a complement of top-notch education led by the biggest names in graphics, garment, installation, printed electronics, signs, industrial, package and commercial printing. Don't forget the Golden Image Gallery, which displays the Product of the Year and Golden Image award submissions and specialty-specific networking events. The printing industry is changing faster than the Las Vegas Strip and the SGIA Expo has the solutions every printer needs.

Funny Signs

Advertisement for lawn sprinkler system:

    "Dew It Yourself"

Billboard for Daisy Outdoor Products:

    "Daisy Air Rifles: Keeping Kids Off Your Lawn Since 1886!"

A billboard for Exxon:

    "Where are all the news crews when we're NOT spilling anything?"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great rest of the week,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

(c)2018 |
Worldwide Rights Reserved.