The Online Magazine For The Sign Trade
e-NewsLetter Volume 19 Issue 18
Monday September 17, 2018

In this issue:

Product Showcases

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Read on...

Sign Estimating & Business Management Made Easy: EstiMate Sign Pricing Software
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Why Commit To A Modular Sign System?
By choosing a preferred sign system and using it regularly, you become even more expert at designing and manufacturing signs. You and/or your shop will work more efficiently, lower your labor costs, make effective use of inventory, and begin to recognize potential applications for a variety of different jobs. You'll even save time and increase your chances for additional sales.
Read on...

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Three Steps to Hiring Good Candidates

    "When I'm hiring someone I look for magic and a spark. Little things that intuitively give me a gut feeling that this person will go to the ends of the earth to accomplish the task at hand."
      --- Tommy Mottola

There's good news and bad news about the economy today: The good news is that the economy is good. The bad news is that the economy is good. This means that business is rocking, or should be, but getting the help we need to help the business to grow is difficult because the good people are scarce. The economy has caused thousands of businesses to gobble up quality employees and companies are doing all they can to ensure that the good ones stay.

To attract the good employees to your business consider adopting these three steps: First, change the way you look at the needed position; second, know what type of person you need for the job; and third, know where to look for that person. Let's look at each step a little more closely.

    "The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company have already done."
      --- Henrik Fisker

When you change the way you look at the position you are hiring for, you might see a better way to hire for it or even find a way to change the job or fold it into another position. For example, perhaps there is an installer or warehouse position that can be divided up to be handled by one or two other people. Or, maybe changing the business process altogether to eliminate that particular position is feasible. Then, there is also the possibility of automating a position. These suggestions might not even be viable options in your business, but it does cause you to think about the positions in a different light.

    "Short of hiring a new staff, consider giving subpar workers a chance to improve. Tell them why they're not measuring up and give them a set amount of time to make specific improvements."
      --- Danny Meyer

The second step is knowing the type of person you want for the job. Taking the time to perform a job analysis on a position will give you the skills, physical and mental requirements, and personality type necessary for someone to perform well in that job. Perhaps in the past you've always hired the same kind of person based on their previous experiences. That's fine, but what if your analysis uncovers something different? Something better?

    "While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities."
      --- Ryan Holmes

Finally, step three is knowing where to look to find the ideal candidate. Classified ads in sign industry magazines and talking it up with industry peers are great ways to find qualified candidates. However, other great sources should now include social media sites.

I know of a company president who recently connected with a high school friend on Facebook and after some correspondence, hired him to be his operations manager. Another company leader browses LinkedIn and other sites in search of employees looking to change companies and even change careers. Now that you know the position you're hiring for and you know what the ideal candidate should look like, try looking at various sources to find the great employees you need.

    "I had to learn to trust people, and I realized that success was going to be born in hiring really bright people - very self-motivated, very able to make good judgment calls day in and day out."
      --- Kenneth C. Griffin

Take advantage of the good economy to grow your business and incorporate these three steps into your hiring process.

Feature Articles

Challenges and Solutions for Retail Graphic Installations
By Ray Weiss

Retail graphic installations cover a wide variety of printing and application processes and methods and can be great for your business.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - 2018 SGIA Expo
2018 SGIA Expo
(Las Vegas, October 18-20, 2018)

- Registration Now Open!
- Register Now!

Start making plans now for the 2018 SGIA Expo (October 18-20) in Las Vegas! Come explore what's on the horizon at North America's largest printing industry trade show: 500-plus exhibitors, thousands of attendees and a complement of top-notch education led by the biggest names in graphics, garment, installation, printed electronics, signs, industrial, package and commercial printing. Don't forget the Golden Image Gallery, which displays the Product of the Year and Golden Image award submissions and specialty-specific networking events. The printing industry is changing faster than the Las Vegas Strip and the SGIA Expo has the solutions every printer needs.

Funny Signs

On a window of a New Hampshire burger restaurant:

    "Yes, we are open. Sorry for the inconvenience."

As seen on the window of a barber shop in Columbia, SC:

    "During vacation of owner, a competent hair stylist will be here"

At a bookstore:

    "Rare, out-of-print, and nonexistent books"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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