The Online Magazine For The Sign Trade
e-NewsLetter Volume 19 Issue 21
Thursday November 1, 2018

In this issue:

Product Showcases

Improve Sales and Efficiency in 2018 with Modular Signs
A modular sign system contains most - if not all - of the building blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. The basic components - aluminum extrusions and acrylic mounting clips - allow you to create everything from a multi-column building directory or menu boards to single office and personnel signs.
Read on...

Sign Estimating & Business Management Made Easy: EstiMate Sign Pricing Software
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Read on...

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Create a Training Day

    "Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising."
      --- Howard Schultz

In nearly every small business there is very little room for the luxuries of throwing parties, writing polices, and training employees, but we know that all of those are important. All can provide great return on your investment in the way of increased morale, better lines of communication, and increased employee engagement. But the one area that can provide the greatest return is training. Training team members is a necessity that can increase productivity and fatten your company's bottom line.

It is a very interesting thing when you sit back and observe your employees. For some business leaders, when a mistake made by an employee is witnessed, the correction is made right there on the spot and the employee is shown the correct way to perform that task. That scenario provides a teachable moment that the employee can capitalize on right away. Another way that training employees gives back positive results in a big way is to schedule and conduct training on a regular basis.

    "Recently, I was asked if I was going to fire an employee who made a mistake that cost the company $600,000. No, I replied, I just spent $600,000 training him. Why would I want somebody to hire his experience?"
      --- Thomas J. Watson

When you can schedule one day a week or one day every other week to cover a topic, skill, or provide needed information to your employees, you and company instantly begin to reap the benefits in three major ways. First, employees feel that they are being noticed and appreciated and begin to take the training very seriously. Oh, at first they may balk at having to go to another training session, but if the training is relevant to their position and their success, they tend to appreciate and embrace it.

    "The best training program in the world is absolutely worthless without the will to execute it properly, consistently, and with intensity."
      --- John Romaniello

The second thing that can come from regular, consistent training is a sense of greater loyalty from your team members. Once they see that you care about them and their success, they tend to dive in to the training and eventually grow a deeper desire to learn more and perform better for the sake of the company.

    "You are your greatest asset. Put your time, effort and money into training, grooming, and encouraging your greatest asset."
      --- Tom Hopkins

Finally, the training you are giving to your employees hones and perfects your skills in the various positions and your skills as a leader. Researching and putting together a lesson plan or training session requires that you, as the business leader, get down and dirty with your employees. You grow along with them and as their skills and knowledge improves and increases, yours does too.

All of these benefits and more are yours simply by implemented one to two hour training sessions at least twice per month. It will cost you in keeping the work covered while you train some of the staff and then covering again while other employees are trained, but it is well worth it. One last benefit is that a sense of cohesiveness begins to develop and the entire team tends to "gel" better. Training is really worth it.

    "Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education."
      --- Mark Twain

Advertiser - The USSC Foundation
The Sign Exchange
Atlantic City, NJ
November 29-30, 2018

Register Now...

Join the USSC Foundation in Atlantic City for The Sign Exchange. It's the first of its kind convention where the trade show serves the industry...and is based on sharing the profits. A percentage of the show revenue will be returned to each Exhibitor based on their booth space.

Feature Articles

Canned vs. Custom Profiles
By Jim Raffel

A canned ICC profile is one that you did not create yourself and instead obtained from a third party, such as your printer, ink or media supplier. These profiles don't take into account your specific environmental variables, such as temperature and humidity or the impact these can have on the primary ink restrictions selected when creating the profile.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Funny Signs

In the manual for a microwave oven:

    "Do not use for drying pets"

In a Czechoslovakian tourist agency:

    "Take one of our horse-driven city tours -- we guarantee no miscarriages"

On a portable stroller:

    "Caution: Remove infant before folding for storage"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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