The Online Magazine For The Sign Trade
e-NewsLetter Volume 19 Issue 23
Monday December 3, 2018

In this issue:

Product Showcases

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Read on...

Improve Sales and Efficiency in 2018 with Modular Signs
A modular sign system contains most - if not all - of the building blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. The basic components - aluminum extrusions and acrylic mounting clips - allow you to create everything from a multi-column building directory or menu boards to single office and personnel signs.
Read on...

Sign Estimating & Business Management Made Easy: EstiMate Sign Pricing Software
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Three Strategies to Remember

    "Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service."
      --- Fabrizio Moreira

In the many industry shows, seminars, magazines, books and lectures, one of the main topics frequently addressed is that of customer service. We all know that without our customers, we would not survive. The business is all about the customers. We hone our craft developing quality products for the customer. We strive to become experts in, (and then pass on that knowledge and wisdom to our employees), providing great customer service. We feed our families, pay our team members, invest in better tools and equipment, and give to charitable causes, all because we have customers.

But sometimes we forget. We forget how to treat our customers. We forget that without customers, we don't have a business and we can't share out passion and expertise for the products and services we offer for our niche within the sign industry. And, even if we do remember the importance of our customers, what we should do to improve customer service sometimes gets lost in our everyday hustle of running a business. Because of that, here are three reminders of how to offer lasting customer service:

    "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
      --- Peter Drucker

The first reminder is to know your customer. Make it a point to describe, in writing, what your ideal customer looks like. Who buys what you sell? What are your customer's product requirements? What kind of business is your customer in? Where do they live and work? Try to know everything about your customer so you'll know them when you see them.

    "Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology."
      --- Michael Dell

The second reminder is to keep up with new technologies. Subscribe to technology magazines, blog posts, seminars, or anything else that will help bring you up to speed about what technology is available for you to use for your business to create a better customer service experience. For example, some businesses are using Square, a convenient payment device, out in the field to make it easier for customers to pay your invoices. Even if you only know how to turn on your computer right now, try to stay ahead of your competition technologically and offer more and better services to your customers.

    "By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well."
      --- Richard Branson

Finally, treat your employees like good customers. Be kind to them and reward them handsomely. They will in turn treat your customers like gold. Keep your house in order and your house will offer superb customer service.

Remember these three customer service strategies and implement them today. You'll begin to see an impactful difference right away.

    "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."
      --- Jeff Bezos

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Feature Articles

Color Verification: What It Is and Why You Should Be Doing It
By Dan Gillespie

Color verification allows you to check the color accuracy of your proofs/prints using a spectrophotometer (color measurement device) and software. Many companies still rely solely on visual evaluation of color accuracy, and though we'll never eliminate human beings visually evaluating color, this is simply not efficient or sufficient.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Funny Signs

On a sign in a convenience store in Sacramento CA:

    "Golden, Ripe, Boneless Bananas, 39 Cents A Pound"

As seen on an electric cattle prod:

    "For use on animals only"

In a Podiatrist's window in New Jersey:

    "Time wounds all heels"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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