The Online Magazine For The Sign Trade
e-NewsLetter Volume 20 Issue 2
Tuesday January 15, 2019

In this issue:

Product Showcases

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Read on...

Improve Sales and Efficiency in 2018 with Modular Signs
A modular sign system contains most - if not all - of the building blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. The basic components - aluminum extrusions and acrylic mounting clips - allow you to create everything from a multi-column building directory or menu boards to single office and personnel signs.
Read on...

Sign Estimating & Business Management Made Easy: EstiMate Sign Pricing Software
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

The Art of Persuasion

    "Persuasion is often more effectual than force."

Good salesmanship is about getting someone to buy your product or service...duh! It's an easy concept, but one that is misunderstood by many in business, and sign industry businesses are no exception. Sales boils down to convincing others that you offer a great product. But it's the convincing part that confuses many sales people and those who want to be in sales. Whether the word convincing or converting or swaying is used, it is still a form of persuasion, and that's where the rub is.

Somewhere in history, the word persuasion has received a bad rap. It conjures up feelings of being taken or duped in some way. None of us want to feel as if we've been had by a persuasive car salesman. We don't like to find out that the power company persuaded the government to raise our rates. If we feel like we received a great deal, then that is okay, and if the car salesman sold us a car that was overpriced or the power company sold the government on raising rates, that is different.

    "Character may almost be called the most effective means of persuasion."
      --- Aristotle

When selling to our customers, it's a good idea that we keep in mind that we are persuading them to take some kind of action-buy our sign product or service. The art of persuasion is akin to the art of selling. Of course, it takes skill, but it also requires a knack of knowing people. When we understand our customer, we have a better chance of persuading them to make a purchase. As with most things in business, the first step is building solid relationships, and that begins with always working with integrity and a character that is obvious to everyone we meet.

    "A drunk driver is very dangerous. So is a drunk backseat driver if he's persuasive."
      --- Demetri Martin

We all can learn to be more persuasive. It takes practice as well as patience, but it is worth the effort. One quick Google of books on being persuasive will bring up more than one can read in a lifetime. I suggest starting with some of the classic titles like, "The Power Persuasion," "I'm Right, You're Wrong, Now What?" and "Influence." Some are geared more toward the psychology aspect of persuasion, some toward sales, and some combine both. All are worth reading and adding to your company library.

    "To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful."
      --- Edward R. Murrow

We've all heard the saying, "No one knows how much you know until they know how much you care." If you already have a foundation of working with trust, honesty, respect, and integrity, you're on your way to being a person who can successfully persuade others. Persuasion is a form of communication that lets prospects and customers know all the ins and outs of the great products and services you offer that provide solutions for others. It is a gentle way to bring others into your tribe of believers. It is the pure form of selling and should be practiced on a regular basis.

    "If you can't be persuasive to get people to believe your crazy idea, you can just go ahead and build it."
      --- Jim McKelvey

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Feature Articles

Package Your Print Offerings for Profits in 2019
By Deborah Corn

To stand out from the mess, printers need to repackage what they do. I'm calling it 'Print Product Engineering.'
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Funny Signs

In a Los Angeles dance hall:

    "Good clean dancing every night but Sunday"

A sign in an Asian seafood store in Madison, Wisconsin:

    "Crap - .79/lb"

Seen at the Newark Animal Hospital in Newark, DE, which happens to be surrounded by car dealerships:


We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great rest of the month,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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