The Online Magazine For The Sign Trade
e-NewsLetter Volume 20 Issue 3
Friday February 1, 2019

In this issue:

Product Showcases

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Read on...

Improve Sales and Efficiency in 2018 with Modular Signs
A modular sign system contains most - if not all - of the building blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. The basic components - aluminum extrusions and acrylic mounting clips - allow you to create everything from a multi-column building directory or menu boards to single office and personnel signs.
Read on...

Sign Estimating & Business Management Made Easy: EstiMate Sign Pricing Software
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Shake It Up!

    "I like people who shake other people up and make them feel uncomfortable."
      --- Jim Morrison

Do you ever feel like you're in a rut? Like the days run into one another and the business begins to seem stagnate? I think we all get that from time to time. Sometimes that is just what happens over time when we do the same things day in and day out. Many times, it just feels comfortable there. Like driving off road somewhere. It's often easier to just keep the wheels in the ruts to avoid hitting a stump or getting stuck in the mud.

But being in a rut can be a symptom of something more serious going on. It could be the beginning of the end for the business as we know it. In her book, The Change Monster, The Human Forces that Fuel or Foil Corporate Transformation and Change, Jeanie Daniel Duck addresses the seriousness of the stagnation phase in business. As a consultant with The Boston Consulting Group, Duck has seen how damaging this phase can be to businesses. She cites what stagnation did to America Online, Hewlett Packard, and Gillette, just to name a few. Duck states, "Stagnation can be devastating to an organization if not immediately recognized and serious action taken."

    "In a gentle way, you can shake the world."
      --- Mahatma Gandi

Without calling in an organization the size of The Boston Consulting Group, we can protect our businesses by first recognizing the stagnation phase. This is the phase where, although business may seem okay and the economy is trucking along, sales remain flat. We are still selling our products and services, but there is not any stellar growth happening. We are losing steam and it won't be long before customers go elsewhere, and we have to put in more resources in order to attract more customers. Then this cycle continues until the business goes bust.

What's required is a wake-up call for you and your business. This means that we must stop the status quo of doing business and begin shaking things up.

    "You know those little snow globes that you shake up? I always thought my brain was sort of like that. You know, where you just give it a shake and watch what comes out and shake it again. It's like that."
      --- Gary Larson

To really shake things up and get our business out of the stagnation phase, we must first shake up how we personally do things. Business leader, author, and leadership speaker, John C. Maxwell, in his book, Thinking for a Change, says that you should first begin doing little things differently to get out of the rut. He suggests taking a different route to work each day for a couple of weeks, change your working hours, read something you wouldn't normally read, listen to music you wouldn't normally listen too, order a meal you never had, and so forth.

Begin with making changes with yourself first before changing up the business. You must be shaken before you can shake others.

    "I think that if you shake the tree, you ought to be around when the fruit falls to pick it up."
      --- Mary Cassatt

Next, step back and take a look at your business. Even though you are selling, could you tweak the sign product or service just a little? Making progressive changes to what you offer your customers can add more value for them. Customers become intrigued and want to buy what you are selling. You may even be able to increase prices without spending too much on the changes.

Finally, shake up your staff. They too get used to doing things the same way and become stagnant in their work. In this phase, team members can begin to lose their creativity inspiration. Shake them up by calling an all-hands meeting. Brainstorm some positive changes for the business. Allow them to come up with the craziest ideas possible-all ideas are accepted in this meeting. Hand out buttons or T-shirts that say, "Shake it Up," or whatever gets them serious about stirring the company pot.

Then, whittle the ideas to ones that will shake up the company and offer profitable changes for the business.

    "Today is life-the only life you are sure of. Make the most of today. Get interested in something. Shake yourself awake. Develop a hobby. Let the winds of enthusiasm sweep through you. Live today with gusto."
      --- Dale Carnegie

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Feature Articles

What to Know When Buying a DTG (or Any) Printer
By Matthew Rhome

So, you have decided to buy or add a new direct-to-garment (DTG) printer to your business. Before you settle on a particular piece of equipment, there are a few questions you should ask and a few things you should really know before making that purchase.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Funny Signs

Inside a bowling alley in Walterboro, SC:

    "Please be quiet. We need to hear a pin drop."

On a butcher's window in Boston:

    "Let me meat your needs"

Father's Day advertisement at photography studio in New Hampshire:

    "Have the kids shot for Dad from $24.95"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

CADlink Technology:
Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great February,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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