The Online Magazine For The Sign Trade
e-NewsLetter Volume 20 Issue 6
Friday March 15, 2019

In this issue:

Product Showcases

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Read on...

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Read on...

Improve Sales and Efficiency in 2018 with Modular Signs
A modular sign system contains most - if not all - of the building blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. The basic components - aluminum extrusions and acrylic mounting clips - allow you to create everything from a multi-column building directory or menu boards to single office and personnel signs.
Read on...

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Introduction to Planning

    "When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal."
      --- Napoleon Hill

Failure to plan is the reason given time and time again in history books for the defeat of an army or the demise of a business. The lack of proper planning has caused more death and destruction during natural and manmade disasters than most people realize. Overcrowded concert venues, faulty levies, structurally unsound bridges, and defective tires are just a few examples where poor planning contributed to devastating results.

In business, the results of a lack of planning might not show its ugly head until several months down the road, but you can count on it showing up. One of the most difficult tasks to perform for a business owner is proper planning. It is not that the act itself is so hard to get through, but it is finding the time and energy to do it.

    "The starting point of great success and achievement has always been the same. It is for you to dream big dreams. There is nothing more important, and nothing that works faster than for you to cast off your own limitations than for you to begin dreaming and fantasizing about the wonderful things that you can become, have, and do."
      --- Brian Tracy

I would like to suggest three simple techniques for getting your planning off the ground and to make it a lifelong habit. First, let yourself go. Allow your brain to take a mini vacation and dream a little. Fantasize about the future of your business.

The only effort you have to put forth in this exercise is to keep your dreams business-centered. It is easy for your mind to wander to other areas of life, but for now, just dream big business dreams. Dream what your business will look like five and ten years from now. Visualize every detail of how you would like the business to look and where it will be in the future.

    "When I started out in business, I spent a great deal of time researching every detail that might be pertinent to the deal I was interested in making. I still do the same today. People often comment on how quickly I operate, but the reason I can move quickly is that I've done the background work first, which no one usually sees. I prepare myself thoroughly, and then when it is time to move ahead, I am ready to sprint."
      ---Donald Trump

Next, take your dreams and put them on paper. Describe the details of your dream and jot down some ideas of what it would take to get your business to those dream destinations.

    "It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle."
      --- Sun Tzu

Understand your limitations and determine what you would have to do to overcome those them if you need to. This might involve taking classes, hiring people, or tweaking products and services to jive with your dreams.

    "If you don't have daily objectives, you qualify as a dreamer."
      --- Zig Ziglar

Finally, make planning a daily on-going task. Do it so often that it becomes a natural, required habit, like brushing your teeth. The more you do it, the easier planning will get and the more productive and secure your business will be.

    "You can't overestimate the need to plan and prepare. In most of the mistakes I've made, there has been this common theme of inadequate planning beforehand. You really can't over-prepare in business!"
      --- Chris Corrigan

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Feature Articles

Color Verification: What It Is and Why You Should Be Doing It
By Dan Gillespie

Color verification allows you to check the color accuracy of your proofs/prints using a spectrophotometer (color measurement device) and software. Many companies still rely solely on visual evaluation of color accuracy, and though we'll never eliminate human beings visually evaluating color, this is simply not efficient or sufficient.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Funny Signs

As seen on a hair stylist window:

    "Free Mullet Removal"

On a sign at a Georgia State park:

    "Soccer Not Allowed - Soccer May Only Be Played In Archery Range"

Detour sign in Kyushi, Japan:

    "Stop: Drive Sideways"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great weekend,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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