The Online Magazine For The Sign Trade
e-NewsLetter Volume 20 Issue 8
Monday April 15, 2019

In this issue:

Product Showcases

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Click Here

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Assertive Leadership, Part I

    "I think naturally, if you're an actor, there's a high level of assertiveness that you need to have to survive this business. There's boldness in being assertive, and there's strength and confidence."
      --- Bryan Cranston

The word assertiveness has received bad press in this age of political correctness and ultra-sensitivity. As in the movie, A League of Their Own, when Jimmy Dugan, the character played by Tom Hanks, says, "There is no crying in baseball!" should be included in most business' Mission Statements. Of course, as business leaders you should show compassion and have empathy for any team members struggling with either work or personal issues, but there does come a point where business can become too soft and cuddly.

Staying with the movie theme, in the movie, You've Got Mail, when the character played by Meg Ryan is told by Tom Hanks' character, "It's not personal, it's just business," she responds with, "Shouldn't business be personal?" which brings us to our point. This sign industry business you are running is your business. You set the tone of what is produced, how it is priced, who is hired and who is fired, and what direction the company will take. You, and only you set the rules of how your business will be conducted. The business can take on a life of its own and coast through the years, or you can steer it to the success that you want to achieve. But in order to direct the course of your business, you must take it personally and be assertive.

    "I've worked very hard at understanding myself, learning to be assertive. I'm past the point where I worry about people liking me."
      --- Pam Dawber

If you are not naturally an assertive business leader, have no fear. You can fake it till you make it by applying the following five steps to take assertive action and set the tone for how your business will be conducted. It all starts with taking daily steps to implement these five things into your workweek. Within a short time, you will experience more control over your business and can then take more advanced steps at being an assertive leader.

    "Ironically, while many of us spend hours every day using small mobile devices to increase our productivity and efficiency, interacting with these objects, even for short periods of time, might do just the opposite, reducing our assertiveness and undermining our productivity."
      --- Amy Cuddy

First, immediately put an end to the control that machines as well as other people have over you. You are the boss! If your phone or other electronic devices summon you on a frequent basis, put those things away or turn them off. Sounds simple enough but try it this week and see how challenging it can be. Don't ignore potential sales calls, but if you are in the midst of a project, turn the device off or leave it in your car or office.

But how do you stop people from taking control away from you? By using the same technique of turning off your electronic devices-ignore them, or at least let them know that you don't have time for them. Assertiveness means being selfish as well as aggressive of how you protect your time and energy.

    "If you are going to have to play defense all the time, you cannot have the kind of ingenuity, assertiveness, independence, and intelligence which is what has made our country strong."
      --- Arlen Specter

The second step toward becoming a more assertive leader is to begin taking control of how the day will unfold in your business. Assertive leadership requires you to determine the mood of the day. Show up early to work with a generous amount of spunk in your step. Have a smile on your face and greet your team members by name. If you have a meeting in the morning, let everyone know that your business is going to kill it today!

Stay tuned for Part II of Assertive Leadership coming to your mailbox in a couple of weeks.

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Feature Articles

PRINTING United and the Evolution of SGIA
By Kate Achelpohl

With the evolution of the SGIA Expo, a new era is opening in the printing trade show world with the advent of PRINTING United.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - International Sign Association
ISA International Sign Expo 2019
Las Vegas, NV
April 24-26, 2019

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Funny Signs

Also, seen on a Dentist license plate:

    "2-3 Pair"

As seen in front of a dentist office:

    "Pain Free! (Any other services, we charge)"

A sign seen outside a barber shop:

    "Free Mullet Removal"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great April,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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