The Online Magazine For The Sign Trade
e-NewsLetter Volume 20 Issue 9
Wednesday May 1, 2019

In this issue:

Product Showcases

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Assertive Leadership, Part II

    "I realize that as the quarterback, you have to assume some sort of leadership role because you have to talk in the huddle on every play, and you're essentially giving out orders to the team. But in my mind, I have to prove myself on the field before I can start asserting a leadership role."
      --- Andrew Luck

In the April 15 newsletter, we discussed the importance of Assertive Leadership and included the first two steps to being more assertive: First, remove people (those who can eat up your energy and time) and things, (like digital devices), that have control over you and be assertive in how you control influences in your life. And second, take control of how your day will go. Set the tone first thing in the morning by being upbeat, greeting team members with confidence and a positive attitude, and controlling your world of business.

This time, we're going to include three more tips of how to be an assertive leader. But first, we need to understand that assertiveness doesn't mean being obnoxious, annoying, and overbearing with barking orders. Being an assertive leader means that you decide the course of the business and you don't let outside forces dictate direction. It is being confident in your skin while having the backbone to make crucial decisions, even if they turn out to be wrong. It is the opposite of a milk toast leader hiding in the office while others make the decisions.

    "I always showed myself in the face of day, asserting the liberty and independence of my country, while some others, like owls, courted concealment and were too much afraid of losing their roosts to leave them for such a cause."
      --- William Wallace

The third step in becoming a more assertive leader is to decide now to never sit on the fence. Take one side or the other and do it quickly. Allow time for weighing the issues and researching the consequences, but don't take too much time. One of the traits of an assertive leader is that he or she can be counted on to come up with a solution, even if it turns out not being the right one. Team members respect the quick-acting leader.

    "If you are going to have to play defense all the time, you cannot have the kind of ingenuity, assertiveness, independence, and intelligence which is what has made our country strong."
      --- Arlen Specter

The number four step is to look for opportunities to collaborate. Being an assertive leader doesn't mean that you are on an island, working things out all alone. Assertive leaders call in others to help with strategies and solutions. They seek outside sources if they can't handle the task on their own. They are not giving in or giving up, but instead, they are pushing forward using resources to help find success.

Finally, assertive leaders walk the talk. They model the performance they want others to achieve. They know they are not immune from change and if they want or expect others to change, they mimic the change, providing a template for others to use. Assertive leaders take action, moving in the direction they want others to follow. Instead of simply telling others, "Go forth and conquer," they state, through their actions, "Come with me. I will show you the way."

    "Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary."
      --- Cecil Beaton

Feature Articles

The Intersection of Volume and Profit
By David M. Fellman

Would you rather be bigger, in terms of sales volume, or more profitable? Your answer is most likely "both," but that's not the normal state of affairs in the printing industry.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

Ski lift sign in Colorado:

    "Going beyond this point may result in death and/or loss of skiing privileges"

As seen at flooring store in Orlando:

    "Husbands Choosing Tiles Must Have A Note From Wife"

In a French Hotel:

    "A sports jacket may be worn to dinner, but no trouser"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Happy Birthday to me today,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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