The Online Magazine For The Sign Trade
e-NewsLetter Volume 20 Issue 11
Monday June 17, 2019

In this issue:

Product Showcases

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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On Becoming a Great Communicator

    "To be a good leader, you have to be a good communicator. As a leader, you have to communicate your intent every chance you get, and if you fail to do that, you will pay the consequences."
      --- William H. McRaven

One of the most overlooked, (but easiest to fix), problems found in business today is poor communication. Whether it is communicating a price change to a customer; communicating the need to come up with more agreeable terms with a vendor; communicating an advertisement for your company to a media outlet; or communicating instructions to employees, our communication needs to be clear and concise in order to be understood. It needs to be the vehicle that transports our thoughts, ideas, direction, and feelings in a way that others can actually see and understand what is in our heads. It is not an easy task, but it is one that we all need to get better at by continually striving to improve in every form of communication.

"Mastering" communication is a misnomer. There are no masters of communication. There are some who are better than others at communicating, but the journey to mastery is a lifelong conquest. And it should be. We should all make it a point to learn how to better communicate in business and in life.

    "The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it."
      --- Edward R. Murrow

Spellcheck, grammar check and other friendly software found on most computers is very convenient. It helps us to avoid embarrassment by sending an email or typed letter to a customer without any spelling errors or quotations placed incorrectly. The problem is that we can still send a poor message that is spelled correctly, and not accurately communicate what we want the recipient to know. Most people would rather receive a message they understand with a few misspelled words than a message that doesn't make sense, but at least the words are spelled correctly.

    "It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
      --- William Bernbach

Make a commitment this week to become a lifelong student of communication. Take one hour every week to study the art of successfully communicating. Read books about how to get your message across, how to negotiate, how to make a speech, how to write a correspondence, how to speak on the phone, and many more. There is more material available on communication than you can digest in one lifetime. Why not take advantage of the available materials and learn how to improve getting your message from your head to your customer, vendor, employee, and family?

    "A big part of the job of being a showrunner is, in my way of thinking, being a good communicator because there's really no other way to have hope for getting what you want, at the end of the day."
      --- Vince Gilligan

Communication is the foundation of your business. Without effective communication, you will not have customers. You will not have a product. You definitely won't have anybody to help you make those products. Stretching every day to seek perfection in communication will enhance every aspect of your business and your life. Great communicators aren't hurting for business.

    "Why fight technology at all? The audience is always going to tell you what they like best. And you, as a storyteller, as a communicator, are going to be required to adjust to that."
      --- Ron Howard

Part of becoming a great communicator is learning how to use the advantages of technology to communicate. Don't use digital devices for communicating because all the cool kids are doing it. Use technology as another tool for advancing your message and reaching more people. Use it because it will help make you a great communicator.

Feature Articles

A Look at Digital Printing in the Packaging Landscape
By Ray Weiss

Unless you've had your head in the sand, you've surely noticed how the digital print for packaging landscape is growing by leaps and bounds. From prototyping to short-run printing, and all the way to single-pass digital printers for even longer runs, digital printing's call is being answered in the packaging arena.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

In a New Jersey restaurant:

    "Open 11AM to 11PM Midnight."

In an East African newspaper:

    "A new swimming pool is rapidly taking shape since the contractors have thrown in the bulk of their workers"

Sign found in a repair shop somewhere in Kentucky:

    "We will oil your sewing machine and adjust tension in your home for $1"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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