The Online Magazine For The Sign Trade
e-NewsLetter Volume 20 Issue 18
Tuesday October 1, 2019

In this issue:

Product Showcases

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Tell It Like It Is

    "A brave man is a man who dares to look the Devil in the face and tell him he is a Devil."
      --- James A. Garfield

I know that I don't need to tell you, dear reader, that in today's world, some people have lost the art of communicating. They either text or post something on social media, hiding behind the computer screen so that they don't have to face their audience. It's a shame too, because there is so much satisfaction to be gained when one learns how to speak to another human being sitting knees to knees interacting with another person. There is great joy in picking up on non-verbal communication and making eye contact with another person.

As business leaders, we must confront others in order to be successful. We must meet with the customer to explain pricing, delays, warranties, and so forth. We must interact with an employee to show them how to properly install or maintain a sign, produce an estimate, or handle a customer. And we must meet with vendors and suppliers to straighten out orders or fix an invoice. We wouldn't get very far in business if we handled all of these via text and Facebook postings.

    "Make it a habit to tell people thank you. To express your appreciation, sincerely and without the expectation of anything in return. Truly appreciate those around you, and you'll soon find many others around you. Truly appreciate life, and you'll find that you have more of it."
      --- Ralph Marston

In a world of precious people being offended by just about everything, it is refreshing to meet people who tell it like it is. I'm not talking about people who are just plain mean, but folks who tell the truth without first coating it with some sugar. Real people who tell it like it is are genuine, but unfortunately, rare. Don't be shy in saying "Thank you" and in also letting them know when they've missed the mark.

    "Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity."
      --- George S. Patton

For us to tell it like it is, we must first know what we are talking about and then trust others who receive our message. For example, when attempting to get a project completed, we should trust our team members to have the know-how to get things done. Since micromanagement boils down to a lack of trust, (if that is the case, it means we didn't hire the right people to begin with), we need let team members know what is needed and then back off.

    "The most interesting information comes from children, for they tell all they know and then stop."
      --- Mark Twain

Once we've made our statements, or told it like it is, we need to let things unfold. Team members and others will eventually realize you are a man or woman who shoots straight, says their piece, and then moves on. Remember, employees are watching us. They will eventually mimic our behavior. If we tell it like it is, they too will begin to do the same with our customers, vendors, peers, and others.

    "Don't forget to tell yourself positive things daily! You must love yourself internally to glow externally."
      --- Hannah Bronfman

Finally, tell it like it is to yourself. Don't lie or cheat in your self talk. If a situation sucks, tell yourself it sucks and then find a way out, through, or over the issue. When you hit a home run, bask in it. Celebrate it. Tell yourself you rocked on that one. Let's not shilly-shally anymore or let society dictate how we communicate. Let's tell it like it is at all times.

Feature Articles

Digital Inkjet vs. Flexo Label Printing
By Wim Zoomer

Screen printing and its versatility support the leading conventional print technologies with regard to pre-printed white, brilliant or vivid colors, varnish and high or low tactile for creating the major part of the image.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

Shopping mall near handicap parking lot:

    "Stupidity is not a handicap! Park elsewhere!"

At a country diner in Georgia:

    "If we weren't meant to eat animals then why are they made of meat?"

A sign at a Japanese airport translated for the English-speaking visitors:

    "For Restrooms, Go back towards your behind"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have an epic week,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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