The Online Magazine For The Sign Trade
e-NewsLetter Volume 20 Issue 21
Friday November 1, 2019

In this issue:

Product Showcases

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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In Pursuit of Profits

    "You can be far more aggressive when you're making good profits."
      --- Stanley Druckenmiller

Business is for generating profits. There might be a little more fluff some put around the definition of business, but in a nutshell, that is why businesses exist. Sure, some will want to say that they started their business to serve the community or because they saw a need and wanted to create a product or service to fill that void, but it all comes down to profits. We wouldn't do what we are doing if we didn't profit from it, at least not for long.

Profits are what keeps the employees paid and able to provide for their families. Profits are also used to pour back into the business to buy better or more equipment and materials and hire more people. It's profits that allow us to give to charities, take vacations, put on company picnics, buy groceries, pay the mortgage, put gas in our trucks and on and on. Profits are good. There is no shame in making a profit. We wouldn't last long in our business if we didn't profit from the service and products we provide.

    "In the end, all business operations can be reduced to three words: people, product, and profits."
      --- Lee Iacocca

When we focus on these three things: people, product, and profits, we succeed in business. In fact, it could be argued that if we focus on people and product, (meaning service and quality as well), then profits will follow. It's a simple concept, but in the pursuit of profits, we can sometimes tend to forget our people and the service we should be providing.

    "A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large."
      --- Henry Ford

First, let's focus on service. I know that we all strive to be the best we can be in providing great service. If we didn't, we wouldn't last very long. But sometimes we may be guilty of cutting corners or trying to take shortcuts in our service department in order to save money or save time. It isn't always an intentional thing either. It is just that in the hustle and bustle of business, we may tend to forget where our priorities should be and in reaching for the next great contract, we "cheat" a little on the current one.

    "Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations."
      --- Sam Walton

Next, let's open our communication to everyone in our business. One great way to do this is to let your team members in on the books. A lot of business leaders don't like this idea. They believe they are giving away too much to the employees if they open their books to them. But there are hundreds of case studies that proves openness in this way actually generates more loyalty and increased performance and production from team members.

If it helps, remind yourself that the people you hired have been well vetted. These are people you trust and that are capable and competent, or you wouldn't have hired them. They all went through a thorough screening process, (or should have), with at least two interviews, background checks, the whole works. Sharing information about how the business operates, including how it turns a profit builds trust and improves employee engagement.

    "Putting people before profits is how we've tried to operate from the beginning."
      --- S. Truett Cathy

Finally, treat your team members better than you do a piece of machinery. You may have a very expensive printer or bucket truck or whatever. That is money well-spent because it helps you to complete a project more efficiently. But your team members are even more valuable. They actually have a brain and can offer suggestions, creative ideas, different approaches, and so much more.

Put your people first, then quality service, then the profits will follow.

Feature Articles

Changing Employment Regulations
By Marci Kinter

In the past several months, SGIA has seen the U.S. Department of Labor (DOL) issue three proposed rules that, once finalized, will impact employment policies. Let's look at how they will affect us.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

In the manual for a microwave oven:

    "Do not use for drying pets"

In a Czechoslovakian tourist agency:

    "Take one of our horse-driven city tours -- we guarantee no miscarriages"

On a portable stroller:

    "Caution: Remove infant before folding for storage"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a thankful November,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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