The Online Magazine For The Sign Trade
e-NewsLetter Volume 20 Issue 22
Friday November 15, 2019

In this issue:

Product Showcases

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Don't Ignore Your Idiot Lights

    "The failures that you beat yourself up over are the ones where you experienced warning signs and can connect the dots backwards after the fact."
      --- Caronline Ghosen

When I was in high school, the cars I drove were always older models that always required some kind of work on them to keep them running. In those days, or at least for the cars I had, they didn't have the kind of computer components in them like they do now. The cars today speak to you, or give multiple kinds of warnings when something is going wrong with the engine or about to go wrong. These are sometimes synched with the car dealership, so they can also send you texts and emails that it's time to have the car serviced.

Back in the day, we had a light or two on the dash of the car that would give us an indication that something is amiss with the vehicle. These were called idiot lights and if you couldn't find out what the problem was with the car and everything seemed to be running okay, you simply placed a piece of black electrical tape over the idiot light on the dash, so it would no longer be a nuisance to you. Not really a technical way of handling the situation, but I remember driving a car for a least another year with the tape shielding the illumination of the idiot light.

    "Without knowing your own history, you are doomed to repeat it."
      --- Emily V. Gordon

In business, as in life, we often have warning signs that we are either too busy to address or simply don't want to face them. We ignore them which initially seems like a good idea. Nothing serious happens, at first, so we think it must be a false warning. Our minds let us place some black tape over the idiot light so we can go about our business.

Some of these warning signs start out very subtle: sales drop ever so slightly; an employee regularly taking time off; a customer not returning calls, etc. But our busyness, we excuse the warning signs and sometimes justify them away.

    "In Greek mythology, Cassandra was given the gift of prophecy, except - due to her rejection of Apollo's affections - nobody would ever believe her warnings."
      --- Kara Swisher
Warning signs are everywhere and can come from anyone. The first step in seeing the warring signs for what they really are is to acknowledge them. Regardless of who or where they come from, take a moment to address them and analyze if they are real. Look into why something was said or an action was taken. You don't have to be paranoid all the time and begin seeing everything as a conspiracy theory, but at least consider why something looks and acts like a warning.

    "Pride deafens us to the advice or warnings of those around us."
      --- John C. Maxwell

Next, intentionally look for warning signs. It's easy to believe that we are invincible, especially if business has been good, the economy is riding high and we are getting kudos from those around us. Don't fall into this trap! Take five minutes once a week to walk around the shop, the job site, and the office and keeping an eye out for warning signs. Practice developing another sense you've had or used before. Sniff out the warnings that might be obvious to others. Empower others to share their concerns with you.

    "Now the difficulty with those warnings is that they were not specific."
      --- Lee H. Hamilton

Finally, when you see the warning, take action. Placing a piece of tape over the warning light does work. You won't see the annoying warning anymore, but that action is the same as sticking your head in the sand. Face the warning head-on and see if it is legitimate. It might not be, but at least you remove it from your plate and get on to other productive issues. Bigger, more damaging and expensive problems pop up when we ignore the idiot light.

Feature Articles

Volumetric LED Illumination Considerations
By Fritz Meyne, Jr.

With the advent and almost total acceptance of LED modules with 'optics' it would be easy to think everything should be 'easy?' Wrong!
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

As seen on an electric cattle prod:

    "For use on animals only"

Outside a country shop in West Virginia:

    "We buy junk and sell antiques"

On a sign in a convenience store in Sacramento CA:

    "Golden, Ripe, Boneless Bananas, 69 Cents A Pound"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:
Supply 55:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a thankful November,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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