The Online Magazine For The Sign Trade
e-NewsLetter Volume 20 Issue 23
Monday December 2, 2019

In this issue:

Product Showcases

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Shore Up Your Building

    "If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us."
      --- Jim Rohn

Some of you might remember Lincoln Logs, the building set that kids played with for hours building various cabins and buildings and using your imagination to create something cooler than the previous time we took the pieces out of the box. These were neat looking "logs" that had grooves whittled out at the ends and locked into place with other logs that had the same thing. Then, when you got to the roof portion, there were these flat, green slats of wood that you stacked one on the other as you make your way to the peak. Those were good times and it gave most children a sense of pride to finish a building knowing that you built it.

Sometimes I think that concept when it applies to business, gets lost. The concept of building something one log at a time in order to get to the final phase so you can have bragging rights and puff your chest out at a job well done. I want to believe that our business is like that. We built it from the ground and added more layers to it as the years rolled by. We listened to our readers and continued to make improvements that will give us a sense of a job well done. But is there more?

    "When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives."
      --- Richard Branson

Our businesses should be more than a sense of completion. It can be a sense of a job well done, but not of completion. That signifies a finality and any business in the sign industry in today's economy should never be seeing the end in sight. It should be about building a long-lasting enterprise that supports employees, their families, various vendors, associations, the community, and more.

    "It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up."
      --- Steve Jobs
If you think about the word building, it signifies something enduring and continuous. Even the word, building, sounds strong, solid, long-lasting. Our businesses should always be about building: building more and greater products, building relationships with our employees and our peers; and building an entity that outlives ourselves.

    "Put your energy into building what is creative, valuable and empowering. And you won't have to constantly fight against what is destructive and draining."
      --- Ralph Marston

Let's strive this month to focus on our building blocks. Let's seek ways to make a stronger, sleeker, productive, and high-performing building-that is our business. Let's spread the message to all of our stakeholders that we are going to shore up this building to endure any and all future storms, because we know they are coming.

We will build a stronger building this month by looking at any weak areas that need to be repaired, replaced, or eliminated and taking action to do what it takes to put in place support for our building. We will take this body of business and make it stronger than ever before. We will enter into the world of body building and not rest until we have the building that we want and need.

    "The space within becomes the reality of the building."
      --- Frank Lloyd Wright

Feature Articles

Achieving Innovation in Large Format - A Conversation with CEO Kirk Green
By Eileen Fritch

Earlier this spring, Ferrari Color was acquired by, a fast-growing online seller of large-format graphics. The news attracted attention, in part because Ferrari Color was such a well-known pioneer in the large-format graphics business.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

On a marquee of jewelry store in Charlotte, NC:

    "We buy old boyfriends jewelry!"

Hand-made sign on roadside in Tennessee:

    "Firewood for sale to go"

Sign in downtown Detroit:

    "Caution: Automatic Door (push to operate)"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:

We want your feedback! Let us know what we can do to serve you better. Send your comments to us at: or give us a call at 407-656-5892

- Have a thankful December,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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