The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 1
Monday, January 3rd, 2005

In this issue:


Discovering Talents

    Resolve to perform what you ought; perform without fail what you resolve.
      --- Benjamin Franklin

If you get a chance this week, take a look around your neighborhood and count the number of folks walking, running or biking with their new fitness outfits. It happens every year: New Year's resolutions in action. Some are looking to lose weight, quit smoking and get rid of old habits.

Hopefully, you've had a chance to review the past year and come up with some of your own resolutions or goals for your business. It is a healthy way to add new life to the way things are done in your company.

    Training was a time where resolutions made in the enthusiasm of an inspired moment were put to personal test.
      --- Herb Elliott

Looking back, it is easy to see where some of last year's resolutions were not met and where some actually helped to improve the bottom line. We hope that you enjoyed a prosperous 2004 and that much was gleaned to inspire you to take action in 2005.

One area of concern with many business leaders is motivating employees to live up to their potential. Recognizing that each person has their own unique gifts to contribute, is the first important step.

    Talents differ; all is well and wisely put;
    If I cannot carry forests on my back,
    Neither can you crack a nut.
      --- Ralph Waldo Emerson

Most of us want our employees to be content in their jobs knowing that contentment means productivity. Of course, finding the balance between training an individual to perform well in their job and utilizing their talents is a challenge. We often discover the frustrating truth that the person being trained is actually better suited for a different position. Their talent is in another area and the sooner that is discovered, the better off your company will be.

    If you have great talents, industry will improve them: if you have but moderate abilities, industry will supply their deficiency.
      --- Sir Joshua Reynolds

Many tests are available to help you discover the talents and gifts of your employees. It may be wise beginning the New Year with a discovery of who is best suited for what. The Myers-Briggs exam and other good resources are available online and in the local library to help you with this. One good organization that may be able to assist you is The Society for Human Resource Management (online at

    Like a kick in the butt, the force of events wakes slumberous talents.
      --- Edward Hoagland

Some of your team members probably don't know what talents they possess or they don't know how to use them. Motivating these employees may require some innovative methods, but once their gifts are determined, inspiring and motivating them should become a priority.

    The work of the individual still remains the spark that moves mankind ahead even more than teamwork.
      --- Igor Sikorsky

While much research has been conducted in business on the effects of teambuilding, team projects and team thinking, the core of success still depends on the individual. A good team is made up of many talented team members.

Finding the talents of each team member and using them in the design of your business plan is the key ingredient to a profitable business in 2005!

    The good teacher … discovers the natural gifts of his pupils and liberates them by the stimulating influence of the inspiration that he can impart. The true leader makes his followers twice the men they were before.
      --- Stephen Neill

Southern Sign Show
January 27 - 29, 2005 - Jacksonville, Florida

This winter, increase your odds for success in 2005. Make plans today to attend the Southern Sign Show in Jacksonville, Florida, January 27-29. This show will give you many business and educational opportunities unique to the sign industry that are sure to improve your business. And you don’t want to miss the exhibit hall, where the most exciting action takes place. Don’t be left on the sidelines when the top product manufacturers and sign supply distributors in the industry convene in Jacksonville, displaying the most innovative products and services available.

Produced in collaboration between the Southern States Sign Council and the International Sign Association, the show is being held this year at the beautiful Sawgrass Marriott Resort and Beach Club. If your business is looking for an edge, ISA can help you find it. Get in the game. Attend the Southern Sign Show.

Feature Articles

TOYS 'R US: Toys with Digital Signage
By Louis Brill

The Center of the Toy Universe can be found in Times Square and it's operated by Toys 'R Us. With 110,000 square feet of various toy shopping zones, all aligned within three floors of merchandising space, the toy universe is a vast space.
Read the article...

Take It Outside...Current Trends in Out-of-Home Signage, Part III
By Johnny Duncan

In this section, we will look at the potential of expanding your business into vehicle wraps.
Read the article...

Benefits of Flexible-Face Mounting Systems
By Jennifer LeClaire

Vendors are manufacturing a variety of mounting systems to making installing flexible face signage a snap (and click).
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

As seen on the window of a barber shop in Columbia, SC:

    "During vacation of owner, a competent hair stylist will be here."

At a bookstore:

    "Rare, out-of-print, and nonexistent books"

On a window of a New Hampshire burger restaurant:

    "Yes, we are open. Sorry for the inconvenience."

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

ClearShield® Anti-Graffiti Coating
A formulated, two-component, waterborne, cross-linked, air-dry coating with excellent chemical resistance. It is well suited for high performance applications where hardness, flexibility and abrasion resistance is required. This coating also has excellent ultraviolet light resistance thereby permitting use in severe exterior applications. ClearShield Anti-Graffiti may be cleaned with a range of solvents including our citrus-based graffiti remover (R4001).
Read on...

Reduced pricing for Graphtec’s popular JX2000A Print & Cut Series...
In 42” and 60” model sizes, the JX2000A SignJet Pros are now available at the unbelievable price of $13,995.00 and $15,995.00 respectively, an excellent investment for those professionals that require print and cut solutions with a minimal investment.
Read on...

Shear Fabricators, Inc. Providing Wholesale Custom Signage to Companies Nationwide
Check out the high-end front and back-lit channel letters. Contact us for special pricing!
Read on...

Evolve Your Business: The New Océ Lineup of Outdoor Wide-Format Printers
Océ Display Graphics Systems' UV and solvent based printers and flatbeds can increase your commercial print opportunities and profits.
Read on...

SignLab™: For the Business of Sign Making
SignLab™ is a CADlink™ product designed to help the professional signmaker create any type of sign or poster required by his customer easily, effectively, quickly and with the highest quality. SignLab™ represents the pinnacle of sign software in the world today. CADlink™ has been developing sign software since 1987 and SignLab™ represents over 17 years of CADlink™'s experience in the industry. SignLab™ is s full suite of text, vector and raster design tools and support for vinyl cutters, sign printers, thermal ribbon printers, engravers, routers, dye sub printers
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Signage Market Press Releases
See what's new and what's happening in our industry all in one place.
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- Wishing you much success,

  Sean Scott
  Managing Editor

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