The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 2
Monday, January 17th, 2005

In this issue:


Habit Forming

    "A habit cannot be tossed out the window; it must be coaxed down the stairs a step at a time."
      --- Mark Twain

Experts tell us that one of the keys to losing weight is to always leave the table with the feeling that you could probably eat another serving of something. That is a good system to stick to if you have the discipline.

But, if you are in the habit of eating until stuffed, and you don't know how to change your habits, you may develop the all-to-common Furniture Disease: That is when your chest falls into your drawers!

    "Habits change into character."
      --- Publius Ovidius Naso Ovid

Just as habits can affect your health and your waistline, bad habits can also negatively impact your business. One of the greatest challenges in business today is staying motivated and creative.

To accomplish the ultimate goals in your business plan, a strategy for driving your business forward must be followed. Following the plan can be exhausting and the temptation to rest on old laurels and keep the status quo can be overwhelming.

    "Once you learn to quit, it becomes a habit."
      --- Vince Lombardi

Jerry Rice, a National Football League star, is an example of someone who stays hungry. Jerry has played professional football for over 20 years. He has played in three Super Bowls, set numerous NFL records and is respected for his professionalism, humbleness and his resilient abilities while still playing at age 40.

Despite all of his accomplishments and skills, he trains in the off-season as if there is a chance that he may not make the team. After all of his endeavors, he still stays hungry for improvement.

    "Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones."
      --- Benjamin Franklin

Take inventory of some of your work habits this week. Ask a close confidant that will tell you the hard stuff to point out what he or she observes in you as poor habits. Write down the ones that you want to eliminate. Focus on why the habits exist and determine which good habit you want to use as a replacement.

    "A nail is driven out by another nail. Habit is overcome by habit."
      --- Desiderius Erasmus

To eliminate old habits, something has to go in its place. Old habits don't just go away. They leave a void that is eventually filled with another bad habit unless you resolve to replace it with a good habit. The more energy you place into the good habit, the more the bad habit diminishes.

    "No man is fit to command another that cannot command himself."
      --- William Penn

Your business depends on you being creative and innovative with the ability to improvise when the needs arise. You must be open to new technology, new business ideas and new markets. You cannot be imprisoned by stifling habits that suffocate the vitality that is expected in a leader.

Some of these choking habits include various time-wasters such as performing mundane tasks that can be delegated; attempting to control too much instead of trusting those you've hired; focusing on competition; and losing sight of the business plan.

    "If you do not conquer self, you will be conquered by self."
      --- Napoleon Hill

Begin healthy habits this week. Get back to the basics of your business. Get back the drive you had when you started the business. Get back to staying hungry again!

    "Develop the winning edge; small differences in your performance can lead to large differences in your results."
      --- Brian Tracy

Southern Sign Show
January 27 - 29, 2005 - Jacksonville, Florida

This winter, increase your odds for success in 2005. Make plans today to attend the Southern Sign Show in Jacksonville, Florida, January 27-29. This show will give you many business and educational opportunities unique to the sign industry that are sure to improve your business. And you don’t want to miss the exhibit hall, where the most exciting action takes place. Don’t be left on the sidelines when the top product manufacturers and sign supply distributors in the industry convene in Jacksonville, displaying the most innovative products and services available.

Produced in collaboration between the Southern States Sign Council and the International Sign Association, the show is being held this year at the beautiful Sawgrass Marriott Resort and Beach Club. If your business is looking for an edge, ISA can help you find it. Get in the game. Attend the Southern Sign Show.

Feature Articles

How to Sell Your Airbrushed Vinyl
By Jennifer LeClaire

Butch 'Superfrog' Anton shares his secrets of his success in selling airbrushed vinyl. Hint: it’s a three-tiered pricing approach. Read on to learn more.
Read the article...

Tips and Tricks for Installing Cut Vinyl Vehicle Graphics
By Molly Waters

With the recent focus of the graphics industry being primarily on digital, we have been conditioned to think of vehicle graphics as full wraps. What we tend to forget is that cut vinyl graphics are a cost-effective alternative to full wraps and remain a very popular and effective method for decorating your vehicle or mobile advertisement
Read the article...

Putting Your Reclaiming Tools to Work: Reclaiming Screens to Maximize Your Profits (Part 2)
By Bill Stephens

Reclaiming your screens should take less time thus increasing productivity and your screens should last longer, decreasing expenses. These two factors can make a big impact on your bottom line.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

As seen on the side of a Texas highway:

    "Drive carefully! We have two cemeteries. No hospital."

Sign above a urinal in the men's room of a Chili's Restaurant in Tampa:

    "This Water Is Not For Drinking"

Billboard in Valdosta:

    "Tattoo Charlies. Done while you wait!"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Laser Etched Sign, Edge Lit with LEDs
1/2'' Cast Acrylic Laser Etched with Custom graphics,and edge lit with LEDs
Read on...

For On-Demand Production of 2-and 3-Dimensional Signs, Stencils, Boxes, and Design Samples… Check out the new heavy-duty FC3600 Series flatbed cutting machine from Graphtec.
Featuring user-selectable cutting speeds of up to 23.6 ips, 5000g cutting force, four head configurations and a choice of 5 tool types, the FC3600 handles a wide variety of materials including cardboard, styrene board, polystyrene foam, urethane sheet, rubber, leather and many more.
Read on...

$50 off Accessories with the Purchase of Your Saw Trax Panel Saw
Saw Trax makes precision, low cost, high quality vertical panel saws / panel routers / mat cutters. Interchangeable tool plates allow you to switch from your saw to a knife or a router in seconds. Our new floating router insert gives you consistent depth dados, even if your sheet is warped or bent. Now you can cut a V-groove in one side of the Alumalite and bend it. All models include our patented Accu-square System, so you can cut all the materials a sign shop uses and cut them accurately!
Read on...

The Southern Sign Show, January 27 – 29, 2005 in Jacksonville, Florida
This winter, increase your odds for success in 2005. Meet the top players in the sign industry at the Southern Sign Show, January 27 – 29, 2005 in Jacksonville, Florida. Don’t be left on the sidelines when the top product manufacturers and sign supply distributors in the industry convene in Jacksonville, displaying the most innovative products and services available. If your business is looking for an edge, ISA can help you find it. Get in the game. Attend the Southern Sign Show. Click above for more information.
Read on...

JSI Sign Systems New Year Specials
Click above for these and other featured products from JSI Sign Systems
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Signage Market Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

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