The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 3
Tuesday, February 1st, 2005

In this issue:


Leadership...Talent or Skill?

    "Leadership in today's world requires far more than a large stock of gunboats and a hard fist at the conference table."
      --- Hubert H. Humphrey

It is a widely held belief that people who start their own businesses, those with the entrepreneurial fire in their bellies, have in them a spirit of leadership. Some find it and use it to lead their enterprises to success, while others never discover this treasure.

Uncovering the leadership spirit requires some effort, but mostly requires diligence on the part of the individual to unearth their natural talents, dust them off, and buff them to a shine.

    "It is common sense to take a method and try it; if it fails, admit it frankly and try another. But above all, try something"
      --- Franklin D. Roosevelt

There is a difference between talents and skills. People are born with talents and skills can be acquired. If I want to golf well, I can take lessons and practice daily, but I will never be good enough to become a professional golfer.

Tiger Woods has talent. He still practices and trains hard almost every day. He polishes that which he is already gifted to do. Tiger has talent--- I don't. Without knowing the difference between talents and skills, a person can become quite frustrated trying to become a success at something they are not "fit" to do.

    "Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything."
      --- Napoleon Hill

Golf might not be your game, but there is in you a desire to excel in something. If not, you would not have gone into business. You do not strive to be mediocre. To survive in this industry requires a spirit of leadership-a desire to drive a company to a successful plateau.

    "I am a great believer in luck, and I find the harder I work the more I have of it."
      --- Thomas Jefferson

Developing your spirit of leadership requires practice. Like Tiger, it will mean taking those talents that you have and working to bring them to a level that will work for you. Many people take way too much time trying to develop the "non-talents". They work on their weak areas trying to bring them up to an acceptable level when that valuable time could be used for building on existing strengths.

    "Let us be thankful for the fools. But for them the rest of us could not succeed."
      --- Mark Twain

Your spirit of leadership is different from those around you. They have talents that you don't and visa versa. Work on the strengths of your talents and your spirit of leadership will grow. The desire is already there, you simply need to inflate the leadership spirit. The confidence that you acquire while improving on your strengths automatically constructs a stronger spirit of leadership.

    "A good plan today is better than a perfect plan tomorrow."
      ---General George S. Patton

Plan now to practice what you know, to polish your strong points. Changing your strategy is never fun, but make an effort to purposely quit trying to improve your weaknesses-at least for six months to a year. Really focus on your talents and watch your leadership spirit strengthen.

    "Whatever you are, be a good one."
      --- Abraham Lincoln

ISA International Sign Expo 2005
- Live from Las Vegas
Online Registration Now Open

ISA is pleased to announce the opening of online registration for the 59th Annual International Sign Expo, the sign industry's premiere event.

Click here to register today!

Sign up today to attend the largest sign show in the world. Expo 2005 comes to you live from Las Vegas, at the Mandalay Bay Hotel and Convention Center, March 30 - April 2, 2005. The Expo hosts over 500 exhibiting companies displaying over 1,500 booths showcasing the most advanced and innovative products and services in the sign industry.

For more information on International Sign Expo 2005,
visit the Official Expo Web site at

Feature Articles

The Super Bowl of Signs
By Jennifer LeClaire

Next generation scoreboards are offering new opportunities for sign makers who can design and install monstrous LED signs.
Read the article...

Dealing with the 'R' Word...Rivets
By Jennifer LeClaire

Learn the time-tested techniques of how to properly apply vinyl over rivets. Discover a five-step process that will help you deal with these annoying, yet necessary fasteners.
Read the article...

Lessons Offered By New York Subway Digital Signage Network
By Lyle Bunn

The 80-display New York subway entrance digital signage network offers some valuable lessons to digital signage users and suppliers as it celebrates its first birthday.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

Sign in a London department store:

    "Bargain basement upstairs"

Seen on an electrical appliance store in Spokane, WA:

    "Go modern! Go gas! Go BOOM!"

Sign in Chattanooga, Tennessee:

    "STUBBS PROSTHETICS. For those who won't take life sitting down"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

The New Gerber EDGE FX™...endless possibilities.
Unsurpassed versatility, reliability and performance now with a price tag that includes up to a $6,000 trade-in.* From window, floor and vehicle graphics to promotional novelties, POS displays, and decals, the opportunities to turn your sign making and specialty graphics business into a high profit center are limitless.
Read on...

New Dibond® Brushed Gold By Alcan Composites USA Saves Fabrication Time, Materials When Creating Bold Metallic Looks
Dibond Brushed Gold is the second member of the Dibond Metal Series, which also includes Dibond Brushed Silver (formerly Dibond Butler Finish). Other Dibond colors include: white both sides, black over white, dark bronze over fine silver, hunter red over caution yellow and ultra marine blue over white.
Read on...

Great Supply Specials from JSI Sign Systems
Click above for these and other featured products from JSI Sign Systems
Read on...

Photopolymer Signs
Sizes and pricing from CAB Plastics
Read on...

A Chemical Etching System for Every Sign & Nameplate Need from CHEMCUT
Systems are available for etching aluminum, brass, copper, inconel, manganese, nickel, silver, steel, zinc and even titanium with conveyor widths from 20 to 60 inches. Click above for details.
Read on...

MAXX-Brite™ Highly Reflective Channel Letter Coil from Amerimax Building Products
Channel letter coil with up to 30% more reflectivity. A brite new idea!
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Signage Market Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

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