The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 4
Tuesday, February 15th, 2005

In this issue:


Work Your Plan

    "I find it rather easy to portray a businessman. Being bland, rather cruel and incompetent comes naturally to me."
      --- John Cleese

There is a story told about Muhammad Ali, the great heavyweight boxer, when he was traveling on a plane home from a fight in which he won. The airline stewardess, (as they were called then), reminded Ali to fasten his seatbelt in preparation for takeoff. Ali responded, "Superman don't need no seatbelt." Without missing a beat, the stewardess snapped back to Ali, "Superman don't need no plane either. Now fasten your belt!"

We can get like that too. We let the immediate success of our businesses go to our head in a non-productive fashion when it should create a springboard for us to leap to new successes. Instead of riding the crest of the wave, we find ourselves believing we're unbreakable.

    "In the business world, the rearview mirror is always clearer than the windshield."
      --- Warren Buffet

Feeling invincible, we try to make success out of new, untried corners of the industry. We go after the many fuzzy areas in our industry that before appeared untouchable for us. We think that one day we will expand to one of those unknown ventures and make a killing. In an attempt to get there, we jump at shortcuts, fads and fantasies only to later realize that the here and now will get us there if we stick to the basics.

    "To freely bloom - that is my definition of success."
      --- Gerry Spence

Vince Lombardi, the legendary football coach of the Green Bay Packers, once ordered his team to the practice field after midnight, after a grueling game, and during temperatures near freezing. He had the team form a circle. He stood in the center holding a football and said, "Gentlemen, this is a football." Mr. Lombardi then proceeded to explain the laces on the football and how to hold it, throw it, catch it and kick it.

The coach was taking the team back to the basics. He was clearing their heads of conceit and bringing them down to a level of humbleness--- back to when the players had a hunger in their hearts to succeed.

    "When in doubt, mumble; when in trouble, delegate; when in charge, ponder."
      ---- James H. Boren

Making your business plan clearly known to everyone in your company, (including yourself!), is how to get back to the basics. Leadership has to start with you clearly defining the direction of the company. Make sure that everyone knows what it is you provide or make, who it is that you sell to, how you go about selling, and what it is that waits on the horizon.

    "Here is the prime condition of success: Concentrate your energy, thought and capital exclusively upon the business in which you are engaged. Having begun on one line, resolve to fight it out on that line, to lead in it, adopt every improvement, have the best machinery, and know the most about it."
      --- Andrew Carnegie

The basics of your business are your bread and butter. It is there that you will find the foundational roadmap that keeps you on course. Deviation from the course is fine if it produces profit and provides another route to your goals. In the meantime, focus on what you do well and do with it with all of your heart.

    "Success is often the result of taking a misstep in the right direction."
      --- Al Bernstein

Be sure to stick to the basics, to your plan and to your dream. Avoid the temptation to drift for the sake of keeping up with everyone else. Your plan is solid. Work your plan!

ISA International Sign Expo 2005
- Live from Las Vegas
Online Registration Now Open

ISA is pleased to announce the opening of online registration for the 59th Annual International Sign Expo, the sign industry's premiere event.

Click here to register today!

Sign up today to attend the largest sign show in the world. Expo 2005 comes to you live from Las Vegas, at the Mandalay Bay Hotel and Convention Center, March 30 - April 2, 2005. The Expo hosts over 500 exhibiting companies displaying over 1,500 booths showcasing the most advanced and innovative products and services in the sign industry.

For more information on International Sign Expo 2005,
visit the Official Expo Web site at

Feature Articles

Spreadsheets Works, but when is an Industry Specific Solution Better? You be the judge.
By Danny Tangredi

In the breadth of the sign & graphics industry many methods are used for estimating and job quoting. Some shops are using the correct tool for the job, while others aren’t. Which category does your business fall into?
Read the article...

Tri-Message on a Truck?
By Jennifer LeClaire

What do you get when you mix motional advertising with mobile billboards? A hot advertising concept. Find out how to tap into a new revenue stream by combining tri-message signage and mobile advertising.
Read the article...

Sign Designers Benefit from Stock Photography
By Trent Mueller

Photos increase a readers interest in viewing what you or your client is promoting in your signage or ads, and therefore increase the likelihood the information will get read.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

In a grocery store in Dennsiport, MA:

    "Snickers, 5 for $1.00(limit 4)"

On a dock in Juneau, Alaska:

    "Safety ladder, climb at own risk"

Sign in front of bankrupt store:

    "We Undersold Everybody"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

New Ink Jet Media from IJ Technologies
IJ Technologies has introduced new media for solvent printers in widths up to 60 inches plus instant dry microporous papers, glossy waterproof banner, new economical waterproof Poly Banner II and Premium Edition Water Resistant Canvas.
Read on...

Roland EX Sol Ink at Great Prices from JSI Sign Systems
Click above for these and other featured products from JSI Sign Systems
Read on...

Laser Etched Sign, Edge Lit with LEDs
1/2'' Cast Acrylic Laser Etched with Custom graphics,and edge lit with LEDs
Read on...

Considering a solvent printer...
Cosider this...A common misconception... solvents don’t provide color or UV durability... pigments do. And DicoJet is the only manufacturer worldwide with the technology to produce water based inks with better performance than solvent based inks. DicoJet LongLife Water Based Pigment Inks...3 year UV guarantee using your existing water based printer.
Read on...

Watchfire by Time-O-Matic: Electronic Signs
Time-O-Matic manufactures and markets Watchfire by Time-O-Matic LED message centers and time/temp displays. Our Watchfire message centers are available in color and monochrome and are enhanced by the animation and 3-D-like capabilities of our Watchfire exclusive graphics software. We sell only through sign dealers and support their efforts with outstanding service and a wide range of sales and marketing support tools. In addition, every Watchfire sign comes with our industry-best 5-year limited warranty. Click above for more details.
Read on...

MAXX-Brite™ Highly Reflective Channel Letter Coil from Amerimax Building Products
Channel letter coil with up to 30% more reflectivity. A brite new idea!
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Signage Market Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

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