O Mirth and Innocence! O milk and water! Ye happy mixtures of more happy days.
--- Lord Byron
Regardless of the political fence you are on, (or were on before the election); the economy is surprising just about everyone. While the confidence of Americans is not fully up to what it was in the late 90's, things do appear to be getting rosier.
Many experts and financial commentaries have predicted that we are in for a positive upward trend in the economy for the next 12 to 15 years. How do we prepare ourselves for this next business boom and what can you do to capitalize on it?
In good times, people want to advertise; in bad times, they have to.
--- Bruce Barton
The first order of business is to look at the past couple of years to determine how prepared your company was for the down times. Look to plug leaks in your weak areas of business. For some it will be the management of inventory, for others, the weightiness of overhead. Whatever was revealed to you in the poor economy, you should look to mend during the strong times.
This is a time to discover how you can insulate your business from the next downward trend. See if you need to have a well-rounded staff instead of specialists; find out if you can order just-in-time materials as opposed to warehousing everything.
Bad times have a scientific value. These are occasions a good learner would not miss.
--- Ralph Waldo Emerson
History shows us where we can improve and prepare for the next bump in the road. Here in Central Florida, more and more people own or are buying generators for their homes after the last 1-2-3 punch during hurricane season. Folks have learned that sleeping without air conditioning in August is not much fun.
In the same way, look at how your business fared over the past three or four years. Jot down some notes and work on how you can improve the weak areas. Look for ways that will help you sleep better at night.
If you pick up a starving dog and make him prosperous, he will not bite you. This is the principal difference between a dog and a man.
--- Mark Twain
After going through your checklist of the parts of your business that needs to be shored up, try to create a visual image of what you, your employees and your company will look like when your business reaches the successful goals you've set for it.
This visualization technique is used by many successful business people to help them in achieving their goals. The fact that you can see it will help you to achieve it. But, more than that, it will get you used to what prosperity will feel like. It will help to keep you grounded and prevent you from simply sitting on your laurels.
There be three things which make a nation great and prosperous: a fertile soil, busy workshops, easy conveyance for men and goods from place to place.
--- Francis Bacon
Finally, in order to get the most out of the upcoming good times, get back to the basics of creativity, planning, goal setting (a plan with a date on it!), hard work, and working with integrity. Shortcuts are an illusion and usually made up by folks afraid of W-O-R-K.
Providing a quality product or service at a reasonable price, while keeping promises is still the best way to run a business in good times and bad.
Tips and Tricks for Installing Full Wrap Vehicle Graphics
By Molly Waters
Vehicle wraps are now used in place of expensive custom paint jobs. In addition to being a lower cost option to paint, the vinyl can be removed when the advertising campaign is over or you are ready to turn in your leased vehicle. This article will take you step-by-step through the process of installing a full vehicle wrap. It will offer tips and tricks on how to provide your customer with a high quality wrap.
Read the article...
Soaring Profits from Glistening Gateways
By Jennifer LeClaire
Airports are bustling with opportunities as architects bring sign builders into the design process to capitalize on 21st century trends.
Read the article...
CRM Pt. III: Turning Prospects to Customers
By Johnny Duncan
Now is the time to employ CRM to convert your prospects to customers. The conversion process, (taking all of those prospect names in your data base and converting them to paying, loyal customers) is the profitable portion of your CRM program. This is the act of turning information into dollars.
Read the article...
Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now
Advertisement in lobby of hotel in Spain:
"The provision of a large French widow in every room adds to the visitors comfort."
In a Zurich hotel:
"Because of the impropriety of entertaining guests of the opposite sex
in the bedroom, it is suggested that the lobby be used for this purpose."
In a Paris hotel elevator:
"Please leave your values at the front desk."
Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to: firstname.lastname@example.org.