The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 6
Tuesday, March 15th, 2005

In this issue:


Good Times Ahead

    O Mirth and Innocence! O milk and water! Ye happy mixtures of more happy days.
      --- Lord Byron

Regardless of the political fence you are on, (or were on before the election); the economy is surprising just about everyone. While the confidence of Americans is not fully up to what it was in the late 90's, things do appear to be getting rosier.

Many experts and financial commentaries have predicted that we are in for a positive upward trend in the economy for the next 12 to 15 years. How do we prepare ourselves for this next business boom and what can you do to capitalize on it?

    In good times, people want to advertise; in bad times, they have to.
      --- Bruce Barton

The first order of business is to look at the past couple of years to determine how prepared your company was for the down times. Look to plug leaks in your weak areas of business. For some it will be the management of inventory, for others, the weightiness of overhead. Whatever was revealed to you in the poor economy, you should look to mend during the strong times.

This is a time to discover how you can insulate your business from the next downward trend. See if you need to have a well-rounded staff instead of specialists; find out if you can order just-in-time materials as opposed to warehousing everything.

    Bad times have a scientific value. These are occasions a good learner would not miss.
      --- Ralph Waldo Emerson

History shows us where we can improve and prepare for the next bump in the road. Here in Central Florida, more and more people own or are buying generators for their homes after the last 1-2-3 punch during hurricane season. Folks have learned that sleeping without air conditioning in August is not much fun.

In the same way, look at how your business fared over the past three or four years. Jot down some notes and work on how you can improve the weak areas. Look for ways that will help you sleep better at night.

    If you pick up a starving dog and make him prosperous, he will not bite you. This is the principal difference between a dog and a man.
      --- Mark Twain

After going through your checklist of the parts of your business that needs to be shored up, try to create a visual image of what you, your employees and your company will look like when your business reaches the successful goals you've set for it.

This visualization technique is used by many successful business people to help them in achieving their goals. The fact that you can see it will help you to achieve it. But, more than that, it will get you used to what prosperity will feel like. It will help to keep you grounded and prevent you from simply sitting on your laurels.

    There be three things which make a nation great and prosperous: a fertile soil, busy workshops, easy conveyance for men and goods from place to place.
      --- Francis Bacon

Finally, in order to get the most out of the upcoming good times, get back to the basics of creativity, planning, goal setting (a plan with a date on it!), hard work, and working with integrity. Shortcuts are an illusion and usually made up by folks afraid of W-O-R-K.

Providing a quality product or service at a reasonable price, while keeping promises is still the best way to run a business in good times and bad.

ISA International Sign Expo 2005
- Live from Las Vegas
Online Registration Now Open

Register Online for the 59th Annual International Sign Expo, the sign industry's premiere event.

Click here to register today!

Sign up today to attend the largest sign show in the world. Expo 2005 comes to you live from Las Vegas, at the Mandalay Bay Hotel and Convention Center, March 30 - April 2, 2005. The Expo hosts over 500 exhibiting companies displaying over 1,500 booths showcasing the most advanced and innovative products and services in the sign industry.

For more information on International Sign Expo 2005,
visit the Official Expo Web site at

Feature Articles

Tips and Tricks for Installing Full Wrap Vehicle Graphics
By Molly Waters

Vehicle wraps are now used in place of expensive custom paint jobs. In addition to being a lower cost option to paint, the vinyl can be removed when the advertising campaign is over or you are ready to turn in your leased vehicle. This article will take you step-by-step through the process of installing a full vehicle wrap. It will offer tips and tricks on how to provide your customer with a high quality wrap.
Read the article...

Soaring Profits from Glistening Gateways
By Jennifer LeClaire

Airports are bustling with opportunities as architects bring sign builders into the design process to capitalize on 21st century trends.
Read the article...

CRM Pt. III: Turning Prospects to Customers
By Johnny Duncan

Now is the time to employ CRM to convert your prospects to customers. The conversion process, (taking all of those prospect names in your data base and converting them to paying, loyal customers) is the profitable portion of your CRM program. This is the act of turning information into dollars.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

Advertisement in lobby of hotel in Spain:

    "The provision of a large French widow in every room adds to the visitors comfort."

In a Zurich hotel:

    "Because of the impropriety of entertaining guests of the opposite sex in the bedroom, it is suggested that the lobby be used for this purpose."

In a Paris hotel elevator:

    "Please leave your values at the front desk."

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Trade Up to the Best-Selling VersaCAMM™!
It’s the best-selling inkjet printer/cutter in history and now you can save $2500 when you trade up to an SP-300V before March 31, 2005.
Read on...

The Versatile JW1000 Wide Format Printer from Graphtec
The JW1000 is one of the most versatile printers suitable for multiple markets and applications. In addition to its superb output image quality and industry-leading print speed for production of graphic arts, the JW1000 is compatible with vector data format commonly used in CAD, CAM and AEC engineering. The printer can produce photo-realistic posters, exhibit display/graphics, CAD/CAM drawings and full color banners at a maximum print speed of 322 sq. ft./hour draft mode and 129 sq. ft./hour in standard mode.
Read on...

New Products and Other News from Roland
Learn about the new Pro II V series printers and printer/cutter, a special trade-up offer on the new VersaCAMM SP-300V, plus the latest Roland University schedule of workshops.
Read on...

Roland COLORIP® and VersaWorks™ Users: Want More Out of Your RIP, here's an Incentive to Upgrade To a Premium RIP
If you like the COLORIP® workflow you are not alone. Overwhelming feedback from users is that it’s the best RIP ever bundled with a large format printer. Did you ever wish you could use it with the rest of the printers in your production environment­both new and old? Well now you can! Wasatch SoftRIP™ has the same great COLORIP® workflow, and more! With support for top inkjet printers and additional advanced features SoftRIP will energize your workflow.
Read on...

Save $50 When You Purchase Your Saw Trax Panel Saw
Saw Trax makes precision, low cost, high quality vertical panel saws / panel routers / mat cutters. Interchangeable tool plates allow you to switch from your saw to a knife or a router in seconds. Now you can cut your own blanks or trim your mats or cut a V-groove in one side of Alumalite and bend it: ALL ON ONE MACHINE. All models include our patented Accu-square System, so you can cut all the materials a sign shop uses and cut them accurately!
Read on...

Must have clip-art for Sign Makers
Click above for these and other featured products from JSI Sign Systems.
Read on...

Oracal USA Introduces New Window Graphics Inkjet Media
Due to popular demand, Oracal USA has expanded their window graphics media selection with ORAJET® 3620 Transparent Window Graphics Inkjet Media.
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
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INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

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