The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 13
Friday, July 1st, 2005

In this issue:


Success Isn't An End Point

    "Success isn't everything but it makes a man stand straight."
      --- Lillian Hellman

Much has been written on how to become a successful business person, athlete, sales person, poker player, etc. Everyone who has "made it" suddenly becomes an expert on how to be successful. Unfortunately, too many people fall for the false wisdom of taking short cuts to success.

The definition for success remains elusive unless you've experienced it for yourself. Only at that time can one define success. Having others define it for you will only keep you chasing every definition of success until you die.

    "It is only the farmer who faithfully plants seeds in the Spring, who reaps a harvest in the Autumn."
      --- BC Forbes

For those of you who have cut your teeth in this industry, you know what success means to you. You've set the goals you wished to attain and have a direction or plan of the course to get you to your success. You know that only creative thinking, honest dealings and hard work will take you to your goals of success.

Far too many start-ups fail to make it in this industry because of the owner's perception of success. For these folks, finding their way to true success is difficult because their eyes are on how others define success. They've failed to make a plan and to follow it through to their ultimate successful destination.

    "The successful person makes a habit of doing what the failing person doesn't like to do."
      --- Thomas Edison

The price that needs to be paid before cashing in on success is too high for some people. They've neglected to read the sign that the elevator to the top is out of order and that they will have to take the stairs. Blood, sweat and tears is not always required for success, but it makes it taste much sweeter! Keeping a hand on the plow helps to make a straight row…ok, I'm running out of clichés, but you get the point.

You may have employees, subordinates or team members who are looking for the quick way to the land of milk and honey. The best thing that you can do to motivate them and to keep them focused is to explain the secret formula: W.O.R.K.

    "Success is dangerous. One begins to copy oneself, and to copy oneself is more dangerous than to copy others. It leads to sterility."
      --- Pablo Picasso

Once your level of success has been reached, set new goals. There is nothing more depressing than reaching the longed-for plateau only to find it unfulfilling if it ends there. The fact is that success is an ongoing pursuit for us all. You can be content in reaching preset business goals, but unless you are reaching retirement, you won't be satisfied for very long. You need more goals and more levels to reach.

    "Success is an absurd, erratic thing. She arrives when one least expects her and after she has come may depart again almost because of a whim."
      --- Alice Foote MacDougall

Reaching for more goals is not necessarily the same as greed. The pursuit of success through goal setting shows responsibility to your employees, your industry, and your community. Reaching for your definition of success and not what others define as success, shows business savvy and maturity and allows you to provide the realistic quality your customers expect.

    "The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-itiveness; third, common sense."
     --- Thomas Edison

This 4th of July holiday weekend should be a reminder of how success can be defined. The freedom of our nation was a goal set by our forefathers, but it didn't end there and hasn't ended yet. We as a nation, still strive for freedom for those in and outside of our borders.

If you get time this weekend, think about your business goals. Make sure that they are in line with how you define success. Tweak them here and there to set your business on a course to many goal-reaching levels.

Happy Independence Day!

New Technology. New Techniques. New Orleans! - Specialty Imaging Comes Together at SGIA ’05
New Orleans, Louisiana -- Sept. 28 - Oct. 1, 2005

The Specialty Printing & Imaging Technology Show
With more than 450 exhibitors and 14,000 attendees, SGIA '05 ( is where you'll find the latest technological innovations in specialty imaging. New technologies, new substrates, new inks and new processes mean exciting ideas and opportunities to save and make money.

Make the innovations work for you. Industry experts lead workshops on how these technologies can transform your specialty imaging business and leave your competition in the dust.

Traditional margins are shrinking. Competition is increasing. Customers are demanding more for less. Decide whether you'll profit or perish. SGIA '05 opens your eyes to the challenges, discoveries, and solutions of today's specialty imaging.

From POP to Ts, signs to decals, wide-format to golf balls -see the future of specialty graphic imaging up close at SGIA '05.

Feature Articles

Cast vs. Calendered Vinyl
By Molly Waters

Learn the differences and why to use the right vinyl in the right application. There huge differences and a quick read through this article will help you understand all the ins and outs of calendered and cast vinyls.
Read the article...

Reading, Writing and Profits With The School System Near You
By Jennifer LeClaire

You can position your company for profitability by serving the growing market for in-school advertising.
Read the article...

Halftones Continued: Pushing the Limits
By Bill Stephens

The history of screenprinting can be quickly summed up as a series of inventive solutions to printing problems.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Product Showcases

Free Vector Art
Download 5 mb vector art free. EPS and AI files, ready for CorelDRAW, Illustrator, Flexi, or any major sign or design program. Perfect for embroiderers, sign makers, screen printers, engravers, and ad specialty designers.
Read on...

Use your Inkjet Printer to Make More Profit With Wasatch VDP
When you customize your prints with variable data, you can charge a premium price. If you make signs, banners, Dye Sub sports jerseys or promotional items, POP, or full color labels SoftRIP VDP can help you create customized output fast. Let us show you how!
Read on...

The FC5100 Series Cutting Plotters From Graphtec...Power to the People!
With 4 model sizes to choose from, Graphtec's robust FC5100 Series high-performance cutting plotters offer a multitude of advanced features including an intelligent Registration Mark Sensor, making them fully compatible with modern digital imaging applications.
Read on...

New Technology. New Techniques. New Orleans! - Specialty Imaging Comes Together at SGIA ’05
Diverse printing technologies converge at SGIA ’05 — and that makes it the one show you’ve been waiting for. Come to experience a world of new, lucrative opportunities for edging out the competition, increasing profit margins, retaining customers and attracting new ones. With more than 450 key suppliers and 50 of the industry’s best seminars, SGIA '05 is where the best ideas, new technologies, and exciting developments will come together to help you take your sign business to the next level. Register Online Now!
Read on...

Shear Fabricators, Inc. Providing Wholesale Custom Signage to Companies Nationwide
Check out the high-end front and back-lit channel letters. Contact us for special pricing!
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

Could your co-workers use this newsletter?
If you have a friend or colleague who you think would be interested in receiving this newsletter, we encourage you to forward this message along to them. Or have them visit: Join Here

Funny Signs

Sign found in a repair shop somewhere in Kentucky:

    "We will oil your sewing machine and adjust tension in your home for $1."

Advertisement for lawn sprinkler system:

    "Dew it yourself."

In a New Jersey restaurant:

    "Open 11AM to 11PM Midnight."

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Our Supporters
We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  Corel Corp.:
  Cyrious Software:
  Digital Art Solutions:
  Graphtec (Western Graphtec):
  Info-Lite LED:
  International Sign Association (ISA):
  Mutoh America:
  Océ Display Graphics Systems:
  Roland DGA:
  Spraylat- Sign Coatings:

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 to learn more about this and other great advertising opportunities within

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