The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 15
Monday, August 1st, 2005

In this issue:


Beware of the Greed Disease

    "Nobody can think straight who does not work. Idleness warps the mind."
      --- Henry Ford

Since history repeats itself, it is probably a good time to brace for the upcoming gluttony and greed phase. This is the phase that usually follows the upswing in our economy. Typically, as in at least the past 100 years, once the economy begins to improve, new and improved methods of deceit and dishonest business ventures spring forth.

The best way to prepare to deal with the ravenous wolves is to stay the course of your business plan and to awaken your discernment skills.

    "You don't have to be the biggest to beat the biggest."
      --- Ross Perot

To avoid the trap yourself, remember that your business plan is the one that will take you to your goals only. You don't need to follow the course of anyone else---- especially the businesses that make it big overnight. Their downfall will usually come just as fast, but if it doesn't, what is it to you?

Just continue steering the ship on the course that you know and remember the basic principles that have profited you thus far. Little by little your business will grow as well as your good reputation.

    "I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well."
      --- Alan Greenspan

In the 1980's, businesses were gobbling up businesses at record pace. There were more and more conglomerates that came to fruition overnight than ever in the history of our nation. Unfortunately, not many are left to tell about their rise to the top. A lot of money was made dishonestly and a lot of people were left jobless because of the feeding frenzy.

Of course, there is nothing wrong with mergers and acquisitions when done with integrity, but it is usually the steady prodding of honest, hard work that builds success for owners, employees and communities.

    "I have developer's disease. I love to sit at a drafting table and draw plans for hotels, wrestling with problems of traffic and the flow of people. That's what turns me on."
      --- Steve Wynn

One of the key factors that help sign companies rise to the top is a relentless passion that is not only experienced at the top of the organization, but is instilled to every one in the company. A driving force that no unethical temptation can break and no amount of greed can penetrate.

Whether it is designing, building, selling, installing, etc.--- whatever it is that makes you want to show up for work each day, that is what will propel your plan along its course.

    "If we are together nothing is impossible. If we are divided all will fail."
      --- Winston Churchill

Now is probably a good time to make sure that your team members are clear on the direction of the company. Maybe posting your mission or vision statement for all to read might be the tool needed to communicate your plan. Or, perhaps it is time for a company party with prizes for employees who know the answer to company direction-related questions.

Do whatever it takes to make sure that everyone on board is rowing the same way!

    "Lust and greed are more gullible than innocence."
      --- Mason Cooley

New Technology. New Techniques. New Orleans! - Specialty Imaging Comes Together at SGIA ’05
New Orleans, Louisiana -- Sept. 28 - Oct. 1, 2005

The Specialty Printing & Imaging Technology Show
With more than 450 exhibitors and 14,000 attendees, SGIA '05 ( is where you'll find the latest technological innovations in specialty imaging. New technologies, new substrates, new inks and new processes mean exciting ideas and opportunities to save and make money.

Make the innovations work for you. Industry experts lead workshops on how these technologies can transform your specialty imaging business and leave your competition in the dust.

Traditional margins are shrinking. Competition is increasing. Customers are demanding more for less. Decide whether you'll profit or perish. SGIA '05 opens your eyes to the challenges, discoveries, and solutions of today's specialty imaging.

From POP to Ts, signs to decals, wide-format to golf balls -see the future of specialty graphic imaging up close at SGIA '05.

Feature Articles

Rent, Lease or Finance Your Sign Equipment
By Mark E. Battersby

Find the right answer to the question of whether your sign business should rent, lease or own the equipment used in your operations. Few sign professionals are able to accept the fact that there is no one right answer that fits everyone or every situtation.
Read the article...

CRM Part IV: Improving Sales and Customer Loyalty
By Johnny Duncan

In this, the final in a series of articles revealing how Customer Relationship Management (CRM) can transform your business to a new profitable level, we will address the selling and customer loyalty strategies that you can implement through CRM.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

As seen on a billboard ad for a safe company:

    "If your stuff is stolen, it's not our vault."

From the side of a box truck:

    "Bill's Septic Cleaning: We Haul American Made Products"

Advertisement found near college in Indiana:

    "Get a Little John -- The Traveling Urinal: Holds 2-1/2 Bottles of Beer."

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Sandblasting? Hartco SandMask Resist Simplifies Sign Making.
With a wide range of resist materials for use in low pressure applications to the toughest blasting conditions. A Sandmask For All Your Needs. Also with two different adhesive choices for proper adhesion to smooth or porous surfaces.
Read on...

SignLab™: For the Business of Sign Making
Depending on your needs, SignLab delivers full enterprise solutions for large businesses, or less-robust cut-only solutions for smaller shops-we give the power to you. With a full suite of text, vector and raster design tools and support for vinyl cutters, sign printers, thermal ribbon printers, engravers, routers, dye sub printers. Choose either VInyl, or Print & Cut and see how SignLab can work for you.
Read on... Download 7,000+ True Type fonts free! We know line art
See all the clipart and fonts we have to offer by clicking above.
Read on...

For On-Demand Production of 2-and 3-Dimensional Signs, Stencils, Boxes, and Design Samples… Check out the new heavy-duty FC3600 Series flatbed cutting machine from Graphtec.
Featuring user-selectable cutting speeds of up to 23.6 ips, 5000g cutting force, four head configurations and a choice of 5 tool types, the FC3600 handles a wide variety of materials including cardboard, styrene board, polystyrene foam, urethane sheet, rubber, leather and many more.
Read on...

New Technology. New Techniques. New Orleans! - Specialty Imaging Comes Together at SGIA ’05
Diverse printing technologies converge at SGIA ’05 — and that makes it the one show you’ve been waiting for. Come to experience a world of new, lucrative opportunities for edging out the competition, increasing profit margins, retaining customers and attracting new ones. With more than 450 key suppliers and 50 of the industry’s best seminars, SGIA '05 is where the best ideas, new technologies, and exciting developments will come together to help you take your sign business to the next level. Register Online Now!
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

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