The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 16
Monday, August 15th, 2005

In this issue:


Up With People

    "Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer."
      --- Dale Carnegie

A top HR executive confided in me recently that while interviewing candidates for jobs in his Human Resources department, he was immediately turned off by prospects who told him, "I love people. I love working with people. I am a people person." Right or wrong, the basis for the executive's distaste is that most people don't truly love working with people. They may be good at it and they may tolerate other people, but the fact is that people can be difficult to work with.

Of course, once a business owner realizes that people are his or her greatest asset, it makes it easier to bend and accommodate for others. A printer or cutter or software won't ever get moody (although we could argue this point!), and you usually don't see the type of learning curve with a dryer that you would with an employee. Still, people are your creators, inventors, and thinkers with emotional artistic values that you nurture as well as "tolerate" for the growth of your company.

    "Everything that irritates us about others can lead us to an understanding of ourselves."
      --- Carl Jung

Every person hired has something to contribute not only to your business, but to your own personal development. We learn from those who have been with us for 40 years to those we just fired after a week of work. People help us to grow by stretching our intellect and sometimes our patience. Regardless of how twisted the term "cultural diversity" has become, we need to have on our team people who bring something new and different to the job.

    "You can buy a person's hands but you can't buy his heart. His heart is where his enthusiasm, his loyalty is."
      --- Stephen Covey

Knowing the importance of people in your business is the first step to creating a work atmosphere where productivity is high and morale even higher. Industrial psychologists determined long ago that if employees like their job, they tend to be successful at it. As obvious as this is, many business owners still prefer to let the employee sink or swim rather than fit the person to the job.

    "My father taught me to work; he did not teach me to love it."
      --- Abraham Lincoln

Many of the successful sign businesses today fit their job candidates to the job by qualifying the candidate before they are offered a job. This process allows the candidate to explore their skills and talents and lets the employer know where best to place the employee.

In addition, the employer now has a foundation to build upon. If the employee wishes to change job positions in the future, the training can be somewhat customized for the employee to accommodate for the perfect fit.

    "Good leadership consists of showing average people how to do the work of superior people."
      --- John D Rockefeller

People skills are required for almost any occupation. We don't have to "love to work with people" in order to create a successful company, but we do have to know how to communicate with people. Knowing that our greatest asset is people, we can place more value on them and treat them like the most priceless feature of our business that we have. In doing so, we can keep and train a team that will in turn be able to spread the contagious philosophy that people are important in your company.

New Technology. New Techniques. New Orleans! - Specialty Imaging Comes Together at SGIA ’05
New Orleans, Louisiana -- Sept. 28 - Oct. 1, 2005

The Specialty Printing & Imaging Technology Show
With more than 450 exhibitors and 14,000 attendees, SGIA '05 ( is where you'll find the latest technological innovations in specialty imaging. New technologies, new substrates, new inks and new processes mean exciting ideas and opportunities to save and make money.

Make the innovations work for you. Industry experts lead workshops on how these technologies can transform your specialty imaging business and leave your competition in the dust.

Traditional margins are shrinking. Competition is increasing. Customers are demanding more for less. Decide whether you'll profit or perish. SGIA '05 opens your eyes to the challenges, discoveries, and solutions of today's specialty imaging.

From POP to Ts, signs to decals, wide-format to golf balls -see the future of specialty graphic imaging up close at SGIA '05.

Feature Articles

Sign Design 101: Create Eye-Catching Banners
By Keri Collett

Basic color combinations, font styles, margins and graphics usage in successful banners.
Read the article...

Raster Images versus Vector Images
By Jay Busselle

All electronic art images are divided into one of two core types, raster images (also know as 'bitmaps') and vector images. In a nutshell raster images are composed of connected dots and vectors are images composed of connected lines.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

At a dry cleaners somewhere in Nebraska:

    "We do not tear your clothing with machinery. We do it carefully by hand."

On the window of a appliance repair shop in El Mira, New York:

    "We will oil your sewing machine and adjust tension in your home for $1"

Advertisement on side of road in Waynesville, NC:

    "For Sale: Firewood to go"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Must Be the Skip in Their Step
Discover The Advantages of an ISA (International Sign Assoc) Membership.
Read on...

Vector Art for imprinting professionals - FAST! Perfect for sign making, screen printing, embroidery, engraving, any imprinting field. Production ready for CorelDRAW, Illustrator, Flexi and any major sign or design program. CD's & Downloads available. Lowest prices GUARANTEED! Download 10MB FREE!
Read on...

ReplicaFinish™ by Advance Corporation, Braille-Tac Division™
ReplicaFinish™ It’s one of those things that you have to see to believe. In a nutshell, it is a revolutionary decorative finish applied to a wide variety of materials and products. Now ADA signage (Photopolymer, Magnesium, Zinc and Raster Braille) can be unique, colorful, and durable at the same time. Call for a free sample.
Read on... -- Making a sign? Need vector logos, graphics or templates? We have it.
Great for Screen Printing too. Works with most sign design programs. Lowest prices guaranteed. - Thousands of vector clip art, logos and graphics perfect for sign making and screenprinting ready for CorelDRAW, Illustrator, Flexi and any major sign or design program. Check out our price guarantee.
Read on...

JSI Sign Systems end of Summer Special
Click above for these and other featured products from JSI Sign Systems
Read on...

Add wireless network connectivity to signs, scoreboards, LEDs, and other serial-based displays.
ConnexNet Ethernet-Enabled Transceivers from Aerocomm...Rugged, plug-and-play ConnexNet Ethernet-enabled transceivers facilitate networking virtually around the world! ConnexNets provide a complete hardware & software solution.
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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Visit our friends and advertisiers that support this publication:

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- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
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