The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 17
Thursday, September 1st, 2005

In this issue:


Sharing Responsibility

    "There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities."
      --- Michael Dell

Ah, the joys or running a business! You get to call the shots, be the boss, and be the big cheese, the big Kahuna. You also get to choose from a variety of head gear. In other words, wear many hats--- accountant, janitor, delivery person, and receptionist and so on.

Juggling these responsibilities is not only time consuming, but can cause you to lose focus of the direction of the business. You don't have time for time management classes, so how do you keep your eye on the ball while trying to do it all?

    "Businesses are made by people. We've proven time and time again that you can have a wonderful shop, and put a bloke in there that's no good, and he'll stuff it up. Put a good bloke in, and it just turns around like that."
      --- Gerry Harvey

A priority should be to duplicate you. Cloning is not an option so finding a key person to take over some of the responsibilities of the business should be your first goal. This is the one thing that holds many potentially successful people back because they don't want to let go of some of the daily tasks. There is a distrust so deep rooted that most start-ups remain at the start-up level.

Finding a trustworthy individual to help run the show will take time, but is worth the search. The best way is to let all of your family, friends and associates know about the kind of person you are looking for. Put up notices in your church office, Kiwanis clubs, Rotary networks, etc. Get the word out about the requirements, hours, and pay as well as the type of character you expect.

    "My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company."
      --- Philip Knight

The next thing you should focus on is seeking advice from successful business owners. If you don't know of any in your area, go online and seek advice from the many free resources available. Read free articles from,,, and many more that offer free newsletters, message boards for exchanging ideas, and even online experts that mentor you through the tough times.

    "If you can run the company a bit more collaboratively, you get a better result, because you have more bandwidth and checking and balancing going on."
      --- Larry Page

Finally, if you've found the help that you need, make sure that you get them to share their thoughts and ideas about the business. You don't have to use them, but listen to them. They can add valuable insight and help you to direct the company to success. Perhaps it is a family shop; listen to your wife, husband, brothers, sisters, and kids. You can't see all of the angles and they can assist you with the big picture.

    "We are the creative force of our life, and through our own decisions rather than our conditions, if we carefully learn to do certain things, we can accomplish those goals."
     --- Stephen Covey

Digital Signage Business Summit - Advertiser
Maximize your Profit Opportunity with America's Fastest Growing New Media - Stakeholders Come Together in Chicago at Digital Signage Event
Building Your Successful Digital Signage Business Summit - November 15th and 16th, 2005

This event held in Chicago, IL, the first of its kind, will deliver the intelligence buyers need for the million-dollar they will be making. It brings together all stakeholders with a focus on making digital signage networks profitable while maintaining margins along the value chain.

Hear industry leaders and learn from these top networks: Simon Property Group, PRN, Clear Channel Outdoor, Harris Bank, f.y.e., TBM (South Africa), Transit Television Network, i-vu USA Inc., and PubliSystema (Chile) This summit will give you the opportunity to develop a profitable business model for digital signage in your organization, achieve maximum advertising impact and exceptional ROI on advertising dollars and elevate your business by using innovative technology and advertising strategies.

Network with individuals at the center of influence from system integrators and contractors, top network operators, location owners from various verticals including retail, transportation, hospitality, government, entertainment facilities, banks and advertising agencies.

--> Click Here to For More Information
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PS - Register by September 16th and save with our early bird offer.

Feature Articles

Outdoor Eco/Low-Solvent Printing Market 2005
By Jennifer LeClaire

Manufacturers are beginning to introduce entry-level outdoor eco-solvent printers. Are you ready to take the plunge?
Read the article...

The Price is Right. Or is it? Estimating Tips That Make Sense
By Greg Nelson

The rules are simple and straightforward. To win, you must find an applicable price point that affords you an appropriate profit margin while, at the same time, keeps your competition at arm’s length and keeps your customers happy and satisfied.
Read the article...

Gild like an Egyptian
By Jennifer LeClaire

Gilding is an ancient art that dates back to Egyptian times. Get some time-tested tips from modern-day pros.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

In the window of a Travel Agency:

    "Please Go Away!"

Sign on a doctors' office wall in Plano, Texas:

    "Emergencies Welcome--- By Appointment"

At a bookstore in Mobile, AL:

    "Rare, out-of-print, and nonexistent books"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Profit Now from Digital Imaging, Two New Books from SGIA/DPI
Avoid costly mistakes, get the facts, and watch your profits soar! Make digital imaging profitable NOW with two new books from SGIA/DPI — The Digital Print Sales System by Terry Nagi and 2005 Guide to Digital Imaging: A Useful Guide to the Markets Served, Materials Used and Equipment Utilized in the Digital Imaging Industry by DPI staff.
Read on...

Photopolymer Signs
Sizes and pricing from CAB Plastics
Read on...

Laser Etched Sign, Edge Lit with LEDs
1/2'' Cast Acrylic Laser Etched with Custom graphics,and edge lit with LEDs
Read on...

New Dibond® Brushed Gold By Alcan Composites USA Saves Fabrication Time, Materials When Creating Bold Metallic Looks
Dibond Brushed Gold is the second member of the Dibond Metal Series, which also includes Dibond Brushed Silver (formerly Dibond Butler Finish). Other Dibond colors include: white both sides, black over white, dark bronze over fine silver, hunter red over caution yellow and ultra marine blue over white.
Read on...

Digital Sign Making Seminar features the Roland VersaCAMM
Roland’s best-selling VersaCAMM is traveling the nation as part of the GIA 2005 Fall Digital Sign Making Seminar Series. Learn the production process from start to finish, including software RIP instruction, ink and media options, color matching and finishing techniques, and business strategies to ensure success.
Read on...

Add wireless network connectivity to signs, scoreboards, LEDs, and other serial-based displays.
ConnexNet Ethernet-Enabled Transceivers from Aerocomm...Rugged, plug-and-play ConnexNet Ethernet-enabled transceivers facilitate networking virtually around the world! ConnexNets provide a complete hardware & software solution.
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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Visit our friends and advertisiers that support this publication:

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- Wishing you much success,

  Sean Scott
  Managing Editor

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