The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 20
Monday, October 17th, 2005

In this issue:


Little by Little

    "It's not that I'm so smart, it's just that I stay with problems longer."
      --- Albert Einstein

Ten years from now networks will be showing reruns of "The Apprentice" and we will easily find the problems in most of the participant's business philosophy. It will be easy to see why those fictitious businesses didn't succeed. The vision of our hindsight will reveal every flaw.

One of the obvious ones will be the lack of perseverance. Just like other businesses in the world today, many sign companies fail because the owners don't give it time to grow. Overnight success is sought rather than looking to cultivate an enterprise. Like digging for gold, the real reward comes in the gathering of nuggets little by little, saving and re-investing the profits until your own mining company is in full operation.

    "In the business world an executive knows something about everything, a technician knows everything about something and the switchboard operator knows everything."
      --- Harold Coffin

As the leader of an organization, you are not the only one who needs to hold back on the get-rich-quick mentality. The other members of your team may be seeking early wealth from the proceeds of the company. Communicating the vision of the business to everyone on board will prevent future conflicts and frustrations.

Also, ensuring that everyone involved understands their job descriptions along with the agreed upon compensation, helps to relieve imaginary pressures and perceived expectations.

    "In this business it takes time to be really good - and by that time, you're obsolete."
     --- Cher

When talking to folks at the various trade shows that have been in business longer than 10 years, they tell us stories of the competition that used to be. They've watched others one by one close the doors to their shops because they were seeking the big break or the short cut.

Those businesses that have persevered through steady, consistent, sticking to the plan action, have reaped profits that are difficult to visualize in the beginning. It is only through unwavering determination to deliver quality products and services at fair prices that these companies last.

    "A business that makes nothing but money is a poor business."
      --- Henry Ford

One of the best ways to take the focus off of the "gotta-have-it-now" mentality is to focus all energies toward delivering the best product possible or providing the best service in the area or having the best prices in town --- something that separates your business from the average and that separates you from chasing the dollar. The money will come if these foundational practices are in place.

    "I've got to keep breathing. It'll be my worst business mistake if I don't."
      --- Steve Martin

To keep keeping on, we need to reevaluate the basics. To do this, make a list of what your company has provided for your customers in these past ten months. Be sure to list any extra areas of the industry that your company dabbled in due to a customer special request.

Then review your list and determine the most profitable areas of your business. If the same product or the same type of installation that has provided the bread and butter comes to the top of the list, make a note of it. It may be, that some new activity is now surpassing the old way of business, so make a note of that.

    "There is no substitute for accurate knowledge. Know yourself, know your business, know your men."
      --- Lee Iacocca

Finally, determine where the majority of your business income is derived from, and study that area of business. Dissect it; review how your company does things in regards to that area. Seek out new technologies that might support it, research better, faster and less expensive ways of providing it. In other words, find out how to do what you do best, better.

    "If a business does well, the stock eventually follows."
      --- Warren Buffett

The SGIA Digital Expo - Advertiser
The SGIA Digital Expo - Experience the Digital Community Marketplace
Phoenix, Arizona - December 8–10

Exciting technology, new products and imaging’s innovators come together for a cutting-edge exposition and first-rate conference. Join your digital community while you visit leading suppliers and compare flatbeds, ink, media, and more, side-by-side and face-to-face. Get the first-hand insight only SGIA can provide. Plan to attend today.

You'll find a highly-focused forum where you can immerse yourself in the digital imaging marketplace. Your technology and markets are moving fast, and to take advantage of all the opportunities you face, you need the type of insight only SGIA can provide.

Keep the Pace
Constantly-changing technology and ever-shifting markets is what digital imaging is all about, and it's what you'll experience at the SGIA Digital Expo. During three energetic days in Phoenix, you'll meet suppliers and users who are changing your business landscape.

Come Together
New technology, exciting applications & imaging's most successful innovators converge for a cutting-edge exposition hall and a first-rate conference program. See first-hand how technologies are changing your community and how your marketplace is making technology change.

Learn by Knowing
Your time at the SGIA Digital Expo is your time to make new contacts, shoot the breeze with old friends and generally plug into your network. Visit leading suppliers and evaluate your choices, side-by-side and face-to-face. Compare everything you need to win the digital imaging trifecta: speed, quality and profit margins.

New opportunities come to light when new markets and technologies come together. Join us at your digital community marketplace: SGIA Digital Expo.

--> Click Here For More Information about the SGIA Digital Expo

Digital Expo Special: Join SGIA & Get 3 Months Free
When you join SGIA by October 31, you’ll get an additional three months free membership. Join online at, contact SGIA: 888.385.3588 or Satisfaction guaranteed!

Feature Articles

On-Premise Commercial Signage Curbs Traffic Accidents
By Jennifer LeClaire

Government research proves that signage helps drivers navigate unfamiliar roadways. Learn how to boost business while maintaining driver safety.
Read the article...

The Sign Challenges of a Arctic Canadian Winter
By Kimberly Toth

Selkirk Signs teams with TIR Systems to solve the cold hard challenges of signage for Federated Co-op chain of stores.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Digital Signage Business Summit - Advertiser
Maximize your Profit Opportunity with America's Fastest Growing New Media - Stakeholders Come Together in Chicago at Digital Signage Event
Building Your Successful Digital Signage Business Summit - November 15th and 16th, 2005

This event held in Chicago, IL, the first of its kind, will deliver the intelligence buyers need for the million-dollar they will be making. It brings together all stakeholders with a focus on making digital signage networks profitable while maintaining margins along the value chain.

Hear industry leaders and learn from these top networks: Simon Property Group, PRN, Clear Channel Outdoor, Harris Bank, f.y.e., TBM (South Africa), Transit Television Network, i-vu USA Inc., and PubliSystema (Chile) This summit will give you the opportunity to develop a profitable business model for digital signage in your organization, achieve maximum advertising impact and exceptional ROI on advertising dollars and elevate your business by using innovative technology and advertising strategies.

Network with individuals at the center of influence from system integrators and contractors, top network operators, location owners from various verticals including retail, transportation, hospitality, government, entertainment facilities, banks and advertising agencies.

--> Click Here to For More Information
--> Click Here to Register

Funny Signs

As seen on the back of a delivery truck in Wyoming:

    "In case of nuclear attack, the ban on school prayer will be lifted."

Posted on the snack bar of a hospital in Prince Georges County, Maryland:

    "Hospital Policy is to refuse service to hospital patients."

On church marquee:

    "Honey I Shrunk the Sermon"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Clear Your Calendar. The Western Sign Show Is Coming to San Diego in February!
The Western Sign Show, to be held February 6-8 in beautiful San Diego will feature more than 100 exhibit booths, displaying the latest in products and the most advanced technologies developed for the sign industry. Plus, attendees will have the chance to take advantage of invaluable educational opportunities, including special presentations from ISA’s Discovery Seminar Series.
Read on...

Get low monthly payments* or $2,000 cash back on Summa DC3 Plus
Purchase a Summa DC3 Plus between October 1 and November 30, 2005 and choose between 2.9% financing with payments as low as $359 per month or $2,000 cash back directly from Summa. *2.9% financing is available to qualified buyers in the US and Canada, on approved credit.
Read on...

Sign World USA 2005 in Atlantic City, NJ - December 1 thru 3, 2005
Exhibits, seminars, and workshops at the world-class Atlantic City Convention Center. See virtually every product made for use in the manufacture of signs - from banners to the latest computer graphic design systems to crane and ladder trucks... all on display! Don't miss out: December 1 thru 3, 2005.
Read on...

JSI Sign Systems 'Top 10' sign supply products for all sign shops
Click above for these and other featured products from JSI Sign Systems
Read on...

The SGIA Digital Expo - Experience the Digital Community Marketplace...Phoenix, Arizona - December 8–10
Exciting technology, new products and imaging’s innovators come together for a cutting-edge exposition and first-rate conference. Join your digital community while you visit leading suppliers and compare flatbeds, ink, media, and more, side-by-side and face-to-face. Get the first-hand insight only SGIA can provide. Plan to attend today.
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
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