The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 21
Tuesday, November 1st, 2005

In this issue:


Positively Increasing Profits

    "When the sandpiper and the clam grapple, it is the fisherman that profits."
      --- Chinese proverb

Sometimes profits from our labor flow in as they should. Other times, there is a constant struggle to find the fruit. We fail to see the benefits of all the hard work and scream, "Somebody show me the money!"

If your business is like most, there are highs and lows and striking a balance between the two can be tricky. It is often the high times that we depend upon to carry us through the low. The good news is that you can streamline the process so that you get more highs.

    "The day of large profits is probably past. There may be room for further intensive, but not extensive, development of industry in the present area of civilization."
      --- D. Carroll Wright, U.S. commissioner of labor. ---1885

The problem that some of us have is that we don't believe that we can get any more than we are already taking in. Our NMA (Negative Mental Attitude) as well as our lack of knowledge of our markets causes us to settle for mediocre when we could be enjoying a feast.

Changing our thought process is the first place to begin and in order to change our thoughts we need to change our business goals and plans. Putting bigger goals on paper produces larger results in the bank!

    "Grant me profits only, grant me the joy of profit made, and see to it that I enjoy cheating the buyer!"
      ---Ovid (Publius Ovidius Naso)

As stated before in this newsletter, there are no short cuts to success. Integrity, fairness and honesty are still the best course to follow. It is not true that nice guys finish last. The "nice" guys or those working with integrity do produce generous profits. You must first have the foundational basics in place and then think BIG. Know that all of your homework: market analysis, business plan, bringing in the right people, etc, will pay off. Believe in your plan.

    "Never be frightened to take a profit. Better in your pocket than theirs."
      --- Michael Levy

Depending on what segment of the industry you are in and your demographics, there is almost always competition. Competition is good, in that it keeps the creative juices flowing and provides variety for customers. There is no reason to fear competition, but use it to make your products and services even better.

Study your market and gather the knowledge needed to increase your profits. This may mean that you might have to diversify your business and offer other products or you may need to change the way you currently position your current offerings. Learn another segment of the trade and don't be afraid to dream. Dream up more and better profit-producing strategies and don't worry about the business down the street.

    "Profit and morality are a hard combination to beat."
      --- Hubert H. Humphrey

Temptations to get involved with risky or unethical practices to increase the bottom line will always be out there. Flee from them. Don't even entertain them in your thoughts. Instead, look for the positives in your business and seek alternate means for providing the very best that you can for your customer base and beyond.

    "I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well."
      --- Alan Greenspan

Sign World USA 2005
December 1-3
Atlantic City, New Jersey

Exhibits, seminars, and workshops at the world-class Atlantic City Convention Center. See virtually every product made for use in the manufacture of signs - from banners to the latest computer graphic design systems to crane and ladder trucks... all on display! Don't miss out: December 1 thru 3, 2005.

Feature Articles

Awnings Provide Continued Growth and More Opportunities for Sign Makers
By Johnny Duncan

With new technology and advances in architectural design, awnings are providing a new source of revenue for sign professionals.
Read the article...

Learning the Language of Light for Trade Show Signage
By Jennifer LeClaire

Get some tips and tricks for communicating with the language of light so you can offer value-added advice to your customers.
Read the article...

Illuminated Signs Help McGruff Take a Bite Out of Crime
By Jennifer LeClaire

The National Crime Prevention Council sanctions illuminated signs as a crime prevention tool. Find out how on-premise signs can help your business ­ and your community.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

The SGIA Digital Expo - Advertiser
The SGIA Digital Expo - Experience the Digital Community Marketplace
Phoenix, Arizona - December 8–10

Exciting technology, new products and imaging’s innovators come together for a cutting-edge exposition and first-rate conference. Join your digital community while you visit leading suppliers and compare flatbeds, ink, media, and more, side-by-side and face-to-face. Get the first-hand insight only SGIA can provide. Plan to attend today.

You'll find a highly-focused forum where you can immerse yourself in the digital imaging marketplace. Your technology and markets are moving fast, and to take advantage of all the opportunities you face, you need the type of insight only SGIA can provide.

Keep the Pace
Constantly-changing technology and ever-shifting markets is what digital imaging is all about, and it's what you'll experience at the SGIA Digital Expo. During three energetic days in Phoenix, you'll meet suppliers and users who are changing your business landscape.

Come Together
New technology, exciting applications & imaging's most successful innovators converge for a cutting-edge exposition hall and a first-rate conference program. See first-hand how technologies are changing your community and how your marketplace is making technology change.

Learn by Knowing
Your time at the SGIA Digital Expo is your time to make new contacts, shoot the breeze with old friends and generally plug into your network. Visit leading suppliers and evaluate your choices, side-by-side and face-to-face. Compare everything you need to win the digital imaging trifecta: speed, quality and profit margins.

New opportunities come to light when new markets and technologies come together. Join us at your digital community marketplace: SGIA Digital Expo.

--> Click Here For More Information about the SGIA Digital Expo

Digital Expo Special: Join SGIA & Get 3 Months Free
When you join SGIA by October 31, you’ll get an additional three months free membership. Join online at, contact SGIA: 888.385.3588 or Satisfaction guaranteed!

Funny Signs

Sign in downtown Detroit on the Fisher building door:

    "Caution: Automatic Door (push to operate)"

A sign outside a furniture store in northern Virginia:

    "ANTIQUE Tables Made Here Daily"

Seen at a junkyard in North Carolina:

    "Drive Reckless. It Helps Business!"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Philips Vidiwall release World's first LED based 120'' TV. Designed and Engineered for Digital Signage Applications.
The newest product range introduced by Philips Vidiwall goes by the name of Candeo. These 120'' LED-based screens are the latest in Philips displays. Ultra-high brightness, so viewing is crystal clear, even in bright ambient conditions.
Read on...

Attend a 2-Day VersaCAMM™ Workshop November 7-8 in Irvine, CA
The Roland VersaCAMM™ User Workshop is priced at $299. Sign up before Nov. 4th and receive a $50 Early Bird discount!
Read on...

Vector Art for imprinting professionals - FAST! Perfect for sign making, screen printing, embroidery, engraving, any imprinting field. Production ready for CorelDRAW, Illustrator, Flexi and any major sign or design program. CD's & Downloads available. Lowest prices GUARANTEED! Download 10MB FREE!
Read on...

Gemini's Pronto™ Changeable Copy Letters
High quality changeable copy letters are available in 6 font styles in economical sets or individually as replacement letters. Track and accessories are also available. See our website for more information.
Read on...

Clear Your Calendar. The Western Sign Show Is Coming to San Diego in February!
The Western Sign Show, to be held February 6-8 in beautiful San Diego will feature more than 100 exhibit booths, displaying the latest in products and the most advanced technologies developed for the sign industry. Plus, attendees will have the chance to take advantage of invaluable educational opportunities, including special presentations from ISA’s Discovery Seminar Series.
Read on...

Advertise here for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

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