The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 23
Thursday, December 1st, 2005

In this issue:


Company Loyalty

    "I will follow thee to the last gasp with truth and loyalty."
      --- William Shakespeare

When John D. Rockefeller began his oil business, he was surrounded by men who were loyal, not to the paycheck or the security of the job, but to Rockefeller himself. They believed in the cause and would work day and night for the man. They believed in the company and what was to come in the future and gave their all to make the company a success.

In return, these bold, hardworking men became very rich. Their loyalty paid off in large paychecks and stock options that are still taking care of their great-grandchildren to this day.

    "I'll take fifty percent efficiency to get one hundred percent loyalty."
      --- Samuel Goldwyn

We don't see the same loyalty that was exhibited in the early industrial days. Partly because so much opportunity is out there that the temptation to jump ship is great. It is estimated that the average worker will change jobs an average of nine times in their lifetime and change careers an average of four times!

Another reason that loyalty to one company is not as it use to be is because of how company owners treat their employees. Rockefeller was known to visit his employees at home and if there was a sick child of one of his employees, he would see that the child was given proper medical care. He took responsibility for their lives and they returned the favor in kind.

    "Loyalty to petrified opinions never yet broke a chain or freed a human soul in this world-and never will."
      --- Mark Twain

Blind loyalty can be dangerous, both for the employee and employer. Communication is the key to keeping everyone loyal to the success plan. If the entire team knows the direction that is being taken, then there is more of a chance for loyalty to settle amongst the troops. It is the guessing or being left in the dark that causes people to dream up their own resolutions regarding the company.

The wondering increases the risk of disloyal employees. To keep this from happening, offer regular updates for all those involved with the company. Depending on your size, you could send out a simple email notice letting everyone know the status of the company or a monthly newsletter to their homes. Anything to keep the communication flowing and to increase company loyalty.

    "The game is my wife. It demands loyalty and responsibility, and it gives me back fulfillment and peace."
      --- Michael Jordan

Rewarding the loyal following is one sure way to keep them that way. Finding even the smallest successes to reward will give you back huge amounts of dedicated service. Seek out those who have suffered with you through the start-up phase and have given extra hours for nothing to see the company grow. Give them something in return. Maybe a small portion of the company is not a bad idea. Just think of the amount of loyalty that will create.

    "The General has dedicated himself so many times; he must feel like the cornerstone of a public building." (Said of President Eisenhower)
     --- Adlai Stevenson

Finally, remind your team that the company is not a one-man show. Everyone contributes and everyone should feel ownership for the successes as well as the failures. Keep them, and you focused on the goals and the rewards that are to come and eventually the loyalty will follow.

The SGIA Digital Expo - Advertiser
The SGIA Digital Expo - Experience the Digital Community Marketplace
Phoenix, Arizona - December 8–10

Exciting technology, new products and imaging’s innovators come together for a cutting-edge exposition and first-rate conference. Join your digital community while you visit leading suppliers and compare flatbeds, ink, media, and more, side-by-side and face-to-face. Get the first-hand insight only SGIA can provide. Plan to attend today.

You'll find a highly-focused forum where you can immerse yourself in the digital imaging marketplace. Your technology and markets are moving fast, and to take advantage of all the opportunities you face, you need the type of insight only SGIA can provide.

Keep the Pace
Constantly-changing technology and ever-shifting markets is what digital imaging is all about, and it's what you'll experience at the SGIA Digital Expo. During three energetic days in Phoenix, you'll meet suppliers and users who are changing your business landscape.

Come Together
New technology, exciting applications & imaging's most successful innovators converge for a cutting-edge exposition hall and a first-rate conference program. See first-hand how technologies are changing your community and how your marketplace is making technology change.

Learn by Knowing
Your time at the SGIA Digital Expo is your time to make new contacts, shoot the breeze with old friends and generally plug into your network. Visit leading suppliers and evaluate your choices, side-by-side and face-to-face. Compare everything you need to win the digital imaging trifecta: speed, quality and profit margins.

New opportunities come to light when new markets and technologies come together. Join us at your digital community marketplace: SGIA Digital Expo.

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Feature Articles

The Digital Signage Business Continuum: 'More than broadcasting or publishing on steroids'
By Lyle Bunn

The digital signage continuum seeks to reduce messaging cost (creative, production, fulfillment and display), increase messaging success, improve organizational alignment around branding messages, accelerate “speed to display” (therein also driving out process costs) and improve display compliance.
Read the article...

Printing Halftones ­ Part One: Frames, Mesh and Moiré
By Bill Stephens

Having the right frame, the right mesh and the right timing can make all the difference in the world in presenting a quality final product to your customer.
Read the article...

Awnings Provide Continued Growth and More Opportunities for Sign Makers
By Johnny Duncan

With new technology and advances in architectural design, awnings are providing a new source of revenue for sign professionals.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

Sign in downtown Detroit:

    "Caution: Automatic Door (push to operate)"

On a marquee of jewelry store in Charlotte, NC:

    "We buy old boyfriends jewelry!"

Hand-made sign on roadside in Tennessee:

    "Fire wood for sale to go."

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Use your Inkjet Printer to Make More Profit With Wasatch VDP
When you customize your prints with variable data, you can charge a premium price. If you make signs, banners, Dye Sub sports jerseys or promotional items, POP, or full color labels SoftRIP VDP can help you create customized output fast. Let us show you how!
Read on...

The SGIA Digital Expo - Experience the Digital Community Marketplace...Phoenix, Arizona - December 8–10
Exciting technology, new products and imaging’s innovators come together for a cutting-edge exposition and first-rate conference. Join your digital community while you visit leading suppliers and compare flatbeds, ink, media, and more, side-by-side and face-to-face. Get the first-hand insight only SGIA can provide. Plan to attend today.
Read on...

Philips Vidiwall release World's first LED based 120" TV. Designed and Engineered for Digital Signage Applications.
The newest product range introduced by Philips Vidiwall goes by the name of Candeo. These 120" LED-based screens are the latest in Philips displays. Ultra-high brightness, so viewing is crystal clear, even in bright ambient conditions.
Read on...

Gemini's Pronto™ Changeable Copy Letters
High quality changeable copy letters are available in 6 font styles in economical sets or individually as replacement letters. Track and accessories are also available. See our website for more information.
Read on...

Brightboard -Low Cost, High Impact, Easy to Use Digital Sign System
Brightboard™ is the first digital signage system to offer low cost, easy set-up and a simple update process in a stand-alone, solid-state package.
Read on...

Banner Blanks at Wholesale low as $2.19
2' X 6' (Finished size) 10 ounce Banner blanks with double stitched hems, Grommets every 2 Ft. Individually packed and available in: White, Yellow, Black, Red, Blue, Green. Most standard sizes readily available.
Read on...

Advertise a product showcase for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

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