The Online Magazine For The Sign Trade
e-NewsLetter Volume 6 Issue 24
Thursday, December 15th, 2005

In this issue:


The Joy of Giving

    "Giving presents is a talent; to know what a person wants, to know when and how to get it, to give it lovingly and well."
      --- Pamela Glenconner

Traditionally, Christmas is celebrated with the giving of gifts. Many of us are still trying to find the gifts that we believe will put a smile on the face of the recipient come Christmas morning. This is the time of the year for most people, when it feels good to give.

But, what about the other 364 days of the year? It is a good point to ponder if you run a business or seek to open one. Although it seems somewhat odd to think that a business can prosper through gift giving, but let's explore just a few gift-giving ideas that will improve your profile, inflate your profits, and increase productivity.

    "A hundred times every day I remind myself that my inner and outer life are based on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving."
      --- Albert Einstein

First, consider giving gifts to your employees and team members year round. These gifts are not ties, umbrellas or Chia Pets, (although those are cool!), but the kind of gifts that will enhance their lives; gifts that help them to become better at their jobs, life, or just better people.

Consider giving a copy of a book that has helped you to overcome obstacles or to learn more in-depth about the trade. Other lasting gifts include classes, seminars, gym memberships, and audio books.

    "The joy of giving is indeed a pleasure, especially when you get rid of something you don't want."
      --- Frank Butler

Next, practice giving gifts randomly to your customers. They won't expect it, and you will feel good doing it. It doesn't have to be expensive and could probably even be something already in your shop. You may have some material overruns that a particular customer can use. Don't charge them for it. Explain to them that you would like to give them a gift. Be sincere and you will be amazed at their appreciation and future loyalty.

From time to time, we all usually have an outdated piece of equipment sitting in a corner that we are not using. While talking to your customers, you may discover that they have a child in need of a second-hand computer, typewriter or whatever. Don't sell it to them--- give them a gift. You will feel great about it!

    "Giving out crowns to everyone will not make a nation of kings."
      --- Mason Cooley

We have to be careful not to give gifts with the wrong attitude though. Giving gifts to your employees in an attempt to get something from them does not work and they usually will see right through you. The same holds true with your customers. Honest, sincere gift giving because you value and appreciate them is the only way to give. There is no joy in giving to receive. That just takes all of the fun out of it.

    "Gifts must affect the receiver to the point of shock."
      --- Walter Benjamin

Finally, give yourself a gift from time to time. Surprise yourself with a special treat such as a lunch at a quiet park to get away from it all or a shopping spree for new clothes, fishing gear or a massage. These little treats, coupled with the good feeling that you get from giving to others, is a refreshing way to renew your energy and revive your attitude toward your business and toward others.

    "Many will entreat the favour of the prince: and every man is a friend to him that giveth gifts."
      --- Bible: Hebrew Proverbs 19:6.

ISA Western States Sign Show - Advertiser
Clear Your Calendar. The Western Sign Show Is Coming to San Diego in February!
San Diego, California - February 6-8, 2006

The Western Sign Show, to be held February 6-8 in beautiful San Diego will feature more than 100 exhibit booths, displaying the latest in products and the most advanced technologies developed for the sign industry. Plus, attendees will have the chance to take advantage of invaluable educational opportunities, including special presentations from ISA’s Discovery Seminar Series.

Find out more at, contact the ISA at: (703) 836-4012 or

Feature Articles

Imaged Fabric Adds a Touch of Class to Hum Drum Displays
By Jennifer LeClaire

Fabric is findings its place in the trade show arena and beyond. Discover how this flexible, portable material fits into your business plan.
Read the article...

Recovery with a Hand from Uncle Sam
By Mark E Battersby

Few professional risk managers predicted or planned for the battering suffered by Florida-based businesses in 2004. Few businesses in the Gulf region could have predicted or obtained insurance against the tremendous damages produced by Hurricane Katrina, Rita or Wilma.
Read the article...

The Digital Signage Business Continuum: 'More than broadcasting or publishing on steroids'
By Lyle Bunn

The digital signage continuum seeks to reduce messaging cost (creative, production, fulfillment and display), increase messaging success, improve organizational alignment around branding messages, accelerate “speed to display” (therein also driving out process costs) and improve display compliance.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

Sign seen in a store:

    "Unattended children will be given an espresso and a free puppy"

In a Maine restaurant:

    "Open 7 days a week and weekends"

Inside a Bowling Alley:

    " Please be quiet, we need to hear a pin drop."

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Shear Fabricators, Inc. Providing Wholesale Custom Signage to Companies Nationwide
Check out the high-end front and back-lit channel letters. Contact us for special pricing!
Read on...

Exciting News from Roland
Catch the latest news from Roland, including a major end-of-year promotion.
Read on...

Get low monthly payments* or $2,000 cash back on Summa DC3 Plus
Purchase a Summa DC3 Plus between now and December 31, 2005 and choose between 2.9% financing* with payments as low as $359 per month or $2,000 cash back directly from Summa. *2.9% financing is available to qualified buyers in the US and Canada, on approved credit.
Read on...

COOLFLEX® dreamScape™ Digitally Printable Wall Coverings from Cooley Digital Products
Typically used for commercial and residential wall coverings, borders, indoor sign displays, trade show banners, indoor banners, murals and more. 20 oz. weight and 12 unique textured surfaces.
Read on...

NEW! Weathertyte Advanced Awning Substrate from Cooley Sign & Awning Products
Cooley Presents Weathertyte™, the industry's first truly waterproof material with the look of high-end woven fabric. Weathertyte, a revolutionary new material that has the look and feel of a decorative fabric, with the weather-resistant properties of a high-performance composite vinyl substrate.
Read on...

Use your Inkjet Printer to Make More Profit With Wasatch VDP
When you customize your prints with variable data, you can charge a premium price. If you make signs, banners, Dye Sub sports jerseys or promotional items, POP, or full color labels SoftRIP VDP can help you create customized output fast. Let us show you how!
Read on...

Advertise a product showcase for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
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