The Online Magazine For The Sign Trade
e-NewsLetter Volume 7 Issue 1
Tuesday, January 3rd, 2006

In this issue:


Resolution to Change

    "Good resolutions are useless attempts to interfere with scientific laws. Their origin is pure vanity. Their result is absolutely nil. They give us, now and then, some of those luxurious sterile emotions that have a certain charm for the weak.... They are simply cheques that men draw on a bank where they have no account."
      --- Oscar Wilde

A friend in the business told me the other day that he no longer makes New Year's resolutions. He said that gives him freedom to reach unset goals and the strength and confidence that comes with hitting un-targeted marks.

As weird as that sounds, he might have a point. Too often the new year creates opportunities for us to set unreachable goals. We are saddled with hope for a new year with a new, fresh start, and we enthusiastically set unrealistic resolutions.

    Mrs. Finney: "Can't we have some peace in this house, even on New Year's Eve?"
    Sadie: "You got it mixed up with Christmas. New Year's Eve is when people go back to killing each other."
      --- Joseph L. Mankiewicz (1909-1993), U.S. director, screenwriter.

Although our resolutions or goals, either business or personal, should be of the ambitious sort (lose weight, increase profits, etc.), they should also reflect a determination to change.

Ponds that remain stagnate create an unhealthy environment for productive living. So too, your business should seek positive changes for the new year. A goal to keep the status quo is not a healthy nor productive one. You want to find the balance somewhere between too lofty of a goal and no goal at all. The reasonable goal is the one that is difficult to reach, but not impossible.

    "I find the great thing in this world is not so much where we stand, as in what direction we are moving: To reach the port of heaven, we must sail sometimes with the wind and sometimes against it,-but we must sail, and not drift, nor lie at anchor."
      --- Oliver Wendell Holmes

Even if you're not big on setting New Year's resolutions, the beginning of the year is a good place to begin examining the direction of your business. Look at what worked and what didn't in 2005. Where were the profits coming from? How did you fare in relation to your business plan? Are your customers staying with you or going down the road?

Look back at the past 365 days to determine where you've been, where you want to go, and how you want to get there.

    "Change your opinions, keep to your principles; change your leaves, keep intact your roots."
      --- Victor Hugo

If your business is part of a niche market, keep doing what you're doing, but find even more efficient means of doing it. If your business is sharing a saturated market, look at diversifying your business. Set goals to learn a new section of the industry. Find where the seminars and trade shows are for 2006 and plot them in your day planner.

Imagine that you are the general in a battle. Develop a strategy for this year for taking your business to victory, however you define it. Plan your course for the entire 12 months and create in your mind alternate courses of action for when the storms come --- and they will come.

"Change is the only constant. Hanging on is the only sin."
  --- Denise McCluggage

ISA Western States Sign Show - Advertiser
Clear Your Calendar. The Western Sign Show Is Coming to San Diego in February!
San Diego, California - February 6-8, 2006

The Western Sign Show, to be held February 6-8 in beautiful San Diego will feature more than 100 exhibit booths, displaying the latest in products and the most advanced technologies developed for the sign industry. Plus, attendees will have the chance to take advantage of invaluable educational opportunities, including special presentations from ISA’s Discovery Seminar Series.

Find out more at, contact the ISA at: (703) 836-4012 or

Feature Articles

Seaming: Not As Hard As It Seems
By Jennifer LeClaire

Tired of sending your banners out so some one else can profit from the seaming? Now you don’t have to.
Read the article...

More Choices: Looking at the New Faces of Digital Display Technology
By Johnny Duncan

In this Part I of a series that examines the newest technology available for digital signage, as well as the improvements made to existing technologies, we will explore some of the general, cutting edge advances made in this segment of our industry.
Read the article...

Using Technology To Its Best To Maximize Your Company's Workflow
By Greg Nelson

Do you think you are running your business as efficiently and effectively as possible? See how technology can assist you in keeping a closer track on your bottom line and maximize your profits while reducing the time your organization spends on communicating between departments.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

At A Tire Shop In Milwaukee:

    "Invite us to your next blowout."

A sign on the elevator door:

    "This elevator is out of whack. More whack is on order."

On the side of a truck for Bill's Septic Cleaning:

    "We Haul American Made Products"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Banner Blanks at Wholesale low as $2.19
2' X 6' (Finished size) 10 ounce Banner blanks with double stitched hems, Grommets every 2 Ft. Individually packed and available in: White, Yellow, Black, Red, Blue, Green. Most standard sizes readily available.
Read on...

Philips Vidiwall release World's first LED based 120'' TV. Designed and Engineered for Digital Signage Applications.
The newest product range introduced by Philips Vidiwall goes by the name of Candeo. These 120'' LED-based screens are the latest in Philips displays. Ultra-high brightness, so viewing is crystal clear, even in bright ambient conditions.
Read on...

Laser Etched Sign, Edge Lit with LEDs
1/2" Cast Acrylic Laser Etched with Custom graphics,and edge lit with LEDs
Read on...

Specials on Heat Transfer Materials for all garments
Click above for these and other featured products from JSI Sign Systems
Read on...

Brightboard -Low Cost, High Impact, Easy to Use Digital Sign System
Brightboard™ is the first digital signage system to offer low cost, easy set-up and a simple update process in a stand-alone, solid-state package.
Read on...

Advertise a product showcase for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

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