"I'm only interested in winning ball games and I can't be worrying about whether the sun's out or the moon's out."
--- Jim Frey, Chicago Cubs manager
Total focus on the tasks required to bring your business to success is difficult at best. There are at least a dozen things to accomplish before 9:00am and by the time those are taken care of, a dozen or so more will pop up.
As a business owner, complete concentration is so elusive in today's market. When pulled in several different directions, it takes a strong-minded manager to sort the priorities from the urgent.
"Concentration is the secret of strength in politics, in war, in trade, in short in all management of human affairs."
--- Ralph Waldo Emerson
Successful people are those who continually think about pictures and images of the people they would like to be and the lives they would like to lead. Unsuccessful people, unfortunately, are those who continually dwell upon and imagine exactly the things they don't want to happen in their lives. Your subconscious mind is extraordinarily powerful, but it is a servant, not a master.
"We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour."
--- Philip Knight
Our vision is one of the most sensitive and complicated of all of our physical senses. And a surprising 25% of our brain is actively involved in the complex process of seeing, and then interpreting what we've seen.
If you remember way back to your science class, you may recall that what we see from those 125 million receptors in each eye is not the physical objects that we are looking at, but the light reflected from the object.
With that brief Discovery Channel lecture, you can "see" that it is easy to trick the eyes, and especially your mind's eye, into believing what you are visualizing.
"Next in importance to having a good aim is to recognize when to pull the trigger."
--- David Letterman
Such a "seeing" process requires that you clearly fill in the details of how it will be to have achieved that goal. The more detailed your goal, the better you will be able to see and achieve it.
If you want to venture into new areas of business for example, then begin to ask yourself what areas? What will the new business look like? See the shop as it expands or changes. Visualize the finished product, sales, profits, etc.
Just as world-level athletes create entirely new levels of performance, you can create whatever reality you desire. Science is solidly behind you and this is no magic ball theory or dependence on the alignment of the moon and stars. The key is to first see the success before you can attain it.
"The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-itiveness; third, common sense."
--- Thomas Edison
You've already established the ingredients for a successful company. Now all that you need to practice is the "seeing" of your business goals to fruition. The hard work that is already ingrained in your team, along with the desire, will be driven by your vision. Strive to constantly keep that vision in the forefront of your daily activities.
"Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade. Your mind will seek to develop the picture."
--- Norman Vincent Peale
Vinyl: Choosing Airbrush Pigments
By Jennifer LeClaire
No two airbrush pigments are created equal. Find out how to choose the best pigment for your specific project. Should you use water-based paints? Automotive paints? Or solvent-based paints? Find out the pros and cons of each option.
Read the article...
Unlocking the Psychology of Signage
By Jennifer LeClaire
Successful sign making depends on effective visual communication. Understanding how consumers relate to signage, then, is key to helping your customers unlock the door to greater revenues.
Read the article...
Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now
ISA Western States Sign Show - Advertiser
Clear Your Calendar. The Western Sign Show Is Coming to San Diego in February!
San Diego, California - February 8-11, 2006
The Western Sign Show, to be held February 8-11 in beautiful San Diego will feature more than 100 exhibit booths, displaying the latest in products and the most advanced technologies developed for the sign industry. Plus, attendees will have the chance to take advantage of invaluable educational opportunities, including special presentations from ISA’s Discovery Seminar Series.
Find out more at www.signs.org, contact the ISA at: (703) 836-4012 or firstname.lastname@example.org.
Found outside hair Salon in Russell Manitoba Canada:
A sign in Calcutta, India:
"Do not spit here and there."
As seen on a sign in a Massachusetts parking area reserved for birdwatchers:
"Parking for birds only."
Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to: email@example.com.