The Online Magazine For The Sign Trade
e-NewsLetter Volume 7 Issue 2
Monday, January 16th, 2006

In this issue:


Seeing is Believing

    "I'm only interested in winning ball games and I can't be worrying about whether the sun's out or the moon's out."
      --- Jim Frey, Chicago Cubs manager

Total focus on the tasks required to bring your business to success is difficult at best. There are at least a dozen things to accomplish before 9:00am and by the time those are taken care of, a dozen or so more will pop up.

As a business owner, complete concentration is so elusive in today's market. When pulled in several different directions, it takes a strong-minded manager to sort the priorities from the urgent.

    "Concentration is the secret of strength in politics, in war, in trade, in short in all management of human affairs."
      --- Ralph Waldo Emerson

Successful people are those who continually think about pictures and images of the people they would like to be and the lives they would like to lead. Unsuccessful people, unfortunately, are those who continually dwell upon and imagine exactly the things they don't want to happen in their lives. Your subconscious mind is extraordinarily powerful, but it is a servant, not a master.

    "We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour."
      --- Philip Knight

Our vision is one of the most sensitive and complicated of all of our physical senses. And a surprising 25% of our brain is actively involved in the complex process of seeing, and then interpreting what we've seen.

If you remember way back to your science class, you may recall that what we see from those 125 million receptors in each eye is not the physical objects that we are looking at, but the light reflected from the object.

With that brief Discovery Channel lecture, you can "see" that it is easy to trick the eyes, and especially your mind's eye, into believing what you are visualizing.

    "Next in importance to having a good aim is to recognize when to pull the trigger."
     --- David Letterman

Such a "seeing" process requires that you clearly fill in the details of how it will be to have achieved that goal. The more detailed your goal, the better you will be able to see and achieve it.

If you want to venture into new areas of business for example, then begin to ask yourself what areas? What will the new business look like? See the shop as it expands or changes. Visualize the finished product, sales, profits, etc.

Just as world-level athletes create entirely new levels of performance, you can create whatever reality you desire. Science is solidly behind you and this is no magic ball theory or dependence on the alignment of the moon and stars. The key is to first see the success before you can attain it.

    "The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-itiveness; third, common sense."
      --- Thomas Edison

You've already established the ingredients for a successful company. Now all that you need to practice is the "seeing" of your business goals to fruition. The hard work that is already ingrained in your team, along with the desire, will be driven by your vision. Strive to constantly keep that vision in the forefront of your daily activities.

    "Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade. Your mind will seek to develop the picture."
     --- Norman Vincent Peale

Digital Signage CONTENT STRATEGIES - Advertiser
Only ONE week remaining until the industry's first ever summit dedicated to Digital Signage CONTENT STRATEGIES

Digital Signage Content Strategies will be held at the Venetian Resort Hotel Casino in Las Vegas on Monday January 23 and Tuesday January 24, 2006.

Don't miss this opportunity to learn to make the most of content management, creation and delivery options that will impact your bottom line.

North America's first conference on Digital Signage for Venues and Public Spaces takes place at the Hilton McLean Tysons Corner Hotel in Washington, DC on Tuesday February 28 and Wednesday, March 1 2006.

This unique educational and networking opportunity features key insights and case studies from a stellar line-up of industry leading experts.

Learn how your organization can benefit from this incredible new technology.

To register, email or call 1.866.453.3345 in North America.

Take advantage of incremental SAVINGS! Register for one event and save 10% on the second event! Act fast as this offer is valid only until January 20, 2006.

Feature Articles

Vinyl: Choosing Airbrush Pigments
By Jennifer LeClaire

No two airbrush pigments are created equal. Find out how to choose the best pigment for your specific project. Should you use water-based paints? Automotive paints? Or solvent-based paints? Find out the pros and cons of each option.
Read the article...

Unlocking the Psychology of Signage
By Jennifer LeClaire

Successful sign making depends on effective visual communication. Understanding how consumers relate to signage, then, is key to helping your customers unlock the door to greater revenues.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

ISA Western States Sign Show - Advertiser
Clear Your Calendar. The Western Sign Show Is Coming to San Diego in February!
San Diego, California - February 8-11, 2006

The Western Sign Show, to be held February 8-11 in beautiful San Diego will feature more than 100 exhibit booths, displaying the latest in products and the most advanced technologies developed for the sign industry. Plus, attendees will have the chance to take advantage of invaluable educational opportunities, including special presentations from ISA’s Discovery Seminar Series.

Find out more at, contact the ISA at: (703) 836-4012 or

Funny Signs

Found outside hair Salon in Russell Manitoba Canada:

    "Ubald Hair Salon."

A sign in Calcutta, India:

    "Do not spit here and there."

As seen on a sign in a Massachusetts parking area reserved for birdwatchers:

    "Parking for birds only."

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Sandblasting? Hartco SandMask Resist Simplifies Sign Making.
With a wide range of resist materials for use in low pressure applications to the toughest blasting conditions. A Sandmask For All Your Needs. Also with two different adhesive choices for proper adhesion to smooth or porous surfaces.
Read on...

ReplicaFinish™ by Advance Corporation, Braille-Tac Division™
ReplicaFinish™ It’s one of those things that you have to see to believe. In a nutshell, it is a revolutionary decorative finish applied to a wide variety of materials and products. Now ADA signage (Photopolymer, Magnesium, Zinc and Raster Braille) can be unique, colorful, and durable at the same time. Call for a free sample.
Read on...

Mark I, The Revolutionary Metal Sign Paint
Now available in conventional or Low VOC versions. Mark I is a member Of the Series 95 Family Of Metal Signage Paints from Spraylat.
Read on...

New Books on Digital Printing from SGIA/DPI
Make digital imaging profitable NOW with two new books from SGIA/DPI — The Digital Print Sales System by Terry Nagi and 2005 Guide to Digital Imaging: A Useful Guide to the Markets Served, Materials Used and Equipment Utilized in the Digital Imaging Industry by DPI staff. Avoid costly mistakes, get the facts, and watch your profits soar!
Read on...

NEW! Weathertyte Advanced Awning Substrate from Cooley Sign & Awning Products
Cooley Presents Weathertyte™, the industry's first truly waterproof material with the look of high-end woven fabric. Weathertyte, a revolutionary new material that has the look and feel of a decorative fabric, with the weather-resistant properties of a high-performance composite vinyl substrate.
Read on...

New Year Specials on Heat Transfer Materials for all garments
Click above for these and other featured products from JSI Sign Systems
Read on...

Advertise a product showcase for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Street Graphics and the Law
By International Sign Association

Find the history and impact of Street Graphics and the Law and see its recent revised release in October will have an impact on your clients rights and your businesses future if we don't intervene.
Read the article...

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Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
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  International Sign Association (ISA):
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- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
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