The Online Magazine For The Sign Trade
e-NewsLetter Volume 7 Issue 6
Wednesday, March 15th, 2006

In this issue:


Innovate for Business Profitability

    "The winner is the chef who takes the same ingredients as everyone else and produces the best results."
      --- Edward de Bono

Seeking innovation for improving the bottom line of your business is not a new business success strategy. It has been the secret weapon of industry leaders for centuries. Andrew Carnegie, John D. Rockefeller, Henry Ford, and many other great business leaders depended on innovation to keep their enterprises not only alive, but also thriving.

Your business will naturally become stale and unprofitable without change. Your dictionary probably defines innovation as the act of introducing something new. For your business, it is more than that. It is improving on the products and services you already provide.

    "When you innovate, you've got to be prepared for everyone telling you you're nuts."
      --- Larry Ellison

If you are selling pet rocks and they sell like crazy every day for three weeks, you could make a bundle. But, if you decide not to innovate or change your product selection, you'd better invest that bundle into some US port management company or something that will make you enough money to survive.

The sign products or services you are providing now will either be obsolete in a few years or your competitors providing the same products will flood your market area. You have to continually think about changing, updating, improving and adding versatility to your product/service line.

    "The real source of wealth and capital in this new era is not material things.. it is the human mind, the human spirit, the human imagination, and our faith in the future."
      --- Steve Forbes

Change to your product line does not always involve a complete, expensive makeover of your shop. Simply adding a customer checklist to all of your invoices is an inexpensive change that could add to your bottom line. You could create a reminder checklist that helps to market the other products that you offer.

Another quick, inexpensive way to innovate is to empower your installation team to up-sell to your customers while they are on the customer's property. This can be accomplished in a non-intrusive way and gives your business more exposure than just your name in the phone book and your shop traffic.

    "Innovation distinguishes between a leader and a follower."
      --- Steve Jobs

If you are finding it challenging to brainstorm innovation ideas, then set aside every second Thursday, or Monday, or whenever to visit the library and read other industry journals and trade magazines. Ideas will come. Keep an idea journal or a tape recorder handy to record your thoughts. Record even the off-the-wall thoughts. Only you will have access to it.

Use these ideas to come up with innovative ways to improve your company's bottom line and to add some spice to the humdrum of your everyday business.

    "The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow."
      --- Rupert Murdoch

It has been said that the race is not always to the swift… but that is how you should bet. Be slow in developing your innovative changes, but fast in implementing them and you will stay ahead of the pack.

Internatioanl Sign Expo - Advertiser
Mark Your Calendar for the 2006 International Sign Expo
April 5-8, 2006
Orange County Convention Center - Orlando, Florida

ISA invites you to celebrate our 60 years of unsurpassed great moments, educational programs and the best opportunity to network in the industry. We're inviting over 24,000 people to the International Sign Expo's 60th anniversary celebration! Come and discover over 1,600 exhibit booths, 37 high-powered educational and training sessions, the DPXtreme launch of ISA's new digital training conference and Orlando's world-famous attractions.

For more information on the Expo:, contact the ISA at: (703) 836-4012 or

Feature Articles

Trying to Make Sense of the Graphics Market Mess
By Michael Flippin

Understanding your business and how it fits into the evolving U.S. graphics industry may well be vital in your survivial in the changing marketplace involving screen printing, wide-format imaging and your sign shop. Part 1 of a 3 part series.
Read the article...

To Airbrush or Not To Airbrush?
By Jennifer LeClaire

Butch ‘Superfrog’ Anton shares his views on what tools to use to create airbrushed effects on vinyl. What you discover may surprise you.
Read the article...

Do You Speak the Language of Color?
By Jennifer LeClaire

The language of color is vast, with deep meanings that speak to the subconscious of consumers. Understanding its meanings can help your sales.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

Roadside sign:

    "GEORGIA PEACHES -- California grown - 89 cents lb."

Changeable Letter Sign In Front Of Church In Springhill, FL

    "Smoking or Non-Smoking?"

A sign on the side f the highway:

    "Used Cows for Sale"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Brightboard™ ­ A Low Cost, High Impact, Easy to Use Digital Sign System - Now with network update capability!
Brightboard™ is the first digital signage system to offer low cost, quick and easy set-up and a simple update process in a stand-alone, solid-state package. Various sizes and configurations are available.
Read on...

Save Thousands on a VersaCAMM SP-300V
Spring training has arrived and it's a great time to make the perfect pitch for a proven winner. Get an instant cash rebate when you purchase or lease a new VersaCAMM SP-300V 30'' printer/cutter by March 31st.
Read on...

Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 65 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Flexi-Jet Multi-Substrate Printer- The Printer of The Future is Here!
Unbelievably Fast this printer will print on Shirts, Towels, Mouse Pads, Garments of about any type, Wood Products, Tile and More. With the Flexijet 4800S you will be amazed at the Quality and Speed of the Prints.
Read on...

Turn those nameplate, panels, and durable signs 'No Quotes' into new business!
Join the many Resellers who have been able to expand into new markets, grow their customer base, and increase their profits by using our services.
Read on...

Fluorescent & Holographic vinyl's for Racing Season!!
Click above for these and other featured products from JSI Sign Systems
Read on...

Advertise a product showcase for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- EPA Reconsiders On-premise Rulemaking
By International Sign Association

Find the latest legislative moves that effect our industry.
Read the article...

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Our Supporters
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Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
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  International Sign Association (ISA):
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- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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