The Online Magazine For The Sign Trade
e-NewsLetter Volume 7 Issue 8
Monday, April 17th, 2006

In this issue:


Don't Be a Novice to Networking

    "Human relationships always help us to carry on because they always presuppose further developments, a future - and also because we live as if our only task was precisely to have relationships with other people."
      --- Albert Camus

We all value relationships, whether personal or business, and we all expect the give and take that comes with those relationships. In business, one of the best ways to begin and develop relationships is through networking.

Networking opportunities are designed for establishing and building relationships and networking events are a means for business people to make connections with others, whether it is a potential new client or a strategic business alliance.

    "When I got my first television set, I stopped caring so much about having close relationships."
      --- Andy Warhol

There are many forms of networking and much has been written about how to network, but we will condense networking to five basic tips.

The first is to create what is known as an "elevator speech." This is a 30 second succinct description of you and your company. The best approach is to develop this into a description of the problem that your company can solve. Be creative and make it memorable. Write it down and practice it until you know it by heart. Make it so good that the person hearing it will know that your company is head and shoulders above the competition.

    "An attitude of gratitude creates blessings.. Help yourself by helping others. You have the most powerful weapons on and prayer."
      --- John Templeton

Secondly, ask others what you can do to help them. When you give to others, they are more apt to give back to you. You may not land a big contract or even sell your products or services, but these things may not be too far down the road if you are able to help your prospect with a need outside of your particular business.

    "The fact is the human race is not only slow about borrowing valuable ideas--it sometimes persists in not borrowing them at all."
      --- Mark Twain

Thirdly, provide valuable information on a regular basis for free. Create a monthly newsletter to distribute in your network that is helpful. Don't be afraid to give away advice. You will establish credibility in your field and your solutions and helpful advice will be shared with others who will one day remember you.

    "We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either."
      --- Steve Ballmer

Fourthly, you need to identify the people that you want to make contact with and make every effort to build relationships. This is a time-consuming approach, but well worth the effort.

Find out about their social circles, where they eat, where they play golf, etc. Don't stalk them, but be where they are. Remember, people buy from people that they know, trust and like.

    "To write it, it took three months; to conceive it three minutes; to collect the data in it - all my life."
      --- F. Scott Fitzgerald

Finally, you have to effectively collect and manage data. All of the networking in the world will not benefit your business if you have no way to follow up with prospects. Make notes on the back of a business card and then transfer those notes into a data base.

Then, find a reason to stay in touch with your prospects. Clip articles from magazines and newspapers that you think will interest the prospect. Remember birthdays if it was mentioned or favorite coffees. This is not to advocate cheap flattery. You and your prospect will spot that right away. No, this is about finding ways to help your prospect and to stay in touch with them. If you don't do it, your competition will.

Feature Articles

UV Ink in the Wide-Format Market: Should Wide-Format Printers Take the Cure?
By Lilach Sapir

A whole new world of applications is opening in the rigid-substrate sector by printers that are willing to invest in and push the technology and their businesses forward.
Read the article...

Incoming SGIA Chairman David Van Veldhuizen Speaks on Changes and Challenges

The industry is changing, lines between niche markets are becoming transparent, technology is pushing delivery systems to a new level and anybody in the world is only 1.7 seconds away.
Read the article...

High Brightness LEDs Shine On
By Louis Brill

Light Emiting Diodes (LEDs) have distinguished themselves as a highly unique and significant lighting source that has both immediate and far reaching consequences for the sign industry.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - HP
The Biggest Name In Printing Is Revolutionizing Outdoor
HP brings its world-renowned printing reputation to the outdoor market with the new HP Designjet 9000s series printer.

Designed specifically for signs, banners, vehicle graphics and any other large-format application that requires excellent image quality and durability, the HP Designjet 9000s series printer is a low-solvent, large-format printer that truly delivers. Exceptional print speeds mean more uptime, too, for increased profitability.

The new HP Designjet 9000s series printer can help you satisfy your customers' needs for great, durable signage, while driving more profits and increasing your bottom line.

HP Designjet 9000s Series Printers

  • Exceptional print speeds with excellent image quality
  • HP service and reliability for more up time
  • A complete system with consistent quality and performance with genuine HP inks and media
  • Low-solvent inks for longevity and durability
  • Vivid colors
  • Unattended operation
  • Low cost of operation
To locate the dealer nearest you or to schedule a product demo, visit:

Funny Signs

Seen in a pet shop:

    "All birds going cheap"

In a Jewelry Store:

    "We buy old boyfriends jewelry!"

On the front of a catholic elementary school:

    "Jesus is coming! No bingo Sunday."

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Mercury Retractable Banner Stands by Testrite!
Made in the U.S.A. Telescopic pole system for varying heights. Easy to use Hook Loop mounting system. Free travel bag. 24''-36''-48''-60'' widths. Price- single sided 36'' about $100 wholesale depending on quantity.
Read on...

Your customers want signs that last. You need MAK™, from Sheffield Plastics Inc.
Wind, hail, storms, blowing debris and vandals are just a few of the reasons why your customers demand nothing less than the superior strength of MAKROLON® SL Polycarbonate Sheet in their signage. Achieve brighter whites, less yellowing and superior light transmission. Your signs will last longer and look better. Backed by a 10-year limited warranty. Nothing is tougher than MAK™. Sheffield Plastics Inc. is a Bayer MaterialScience Company. Clearly the Right Choice.
Read on...

After 40 Years In Business…Signtronix Chooses Sheffield Plastics As Their Primary Supplier Of Polycarbonate Sheet For Customer Signs
For nearly 40 years, Signtronix has prided itself on designing and manufacturing high-quality signs for small businesses nationwide. Based in Torrance, CA, Signtronix has produced over 600,000 sign units including outdoor electric, electronic message centers (EMCs), indoor signs, letter marquee and headliners.
Read on...

HP brings its world-renowned printing reputation to the outdoor market with the new HP Designjet 9000s series printer.
Designed specifically for signs, banners, vehicle graphics and any other large-format application that requires excellent image quality and durability, the HP Designjet 9000s series printer is a low-solvent, large-format printer that truly delivers. Exceptional print speeds mean more uptime, too, for increased profitability.
Read on...

Flexi-Jet Multi-Substrate Printer- The Printer of The Future is Here!
Unbelievably Fast this printer will print on Shirts, Towels, Mouse Pads, Garments of about any type, Wood Products, Tile and More. With the Flexijet 4800S you will be amazed at the Quality and Speed of the Prints.
Read on...

Roland’s R-Mail Newsletter Features New Products, Events and Promotions
Read R-Mail today for complete information on Roland’s 25th anniversary celebration, the new AdvancedJET AJ-1000 grand format printer, Roland Wrap Vehicle Graphics Contest, new lower VersaCAMM pricing and more.
Read on...

SIGNWarehouse announces Vinyl Express Q-Series Vinyl Sign Cutters
The Q-Series is the latest and greatest generation of Vinyl Express sign cutters. Engineered and built exclusively for SIGNWarehouse by one of the sign industry’s finest and most respected manufacturers, the VE Q Series annihilates the competition with class leading quality at a price only SIGNWarehouse can offer. The Q-Series is a partnership bringing together two of the most established names in the sign industry.
Read on...

Advertise a product showcase for just $90 per month.
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- EPA Reconsiders On-premise Rulemaking
By International Sign Association

Find the latest legislative moves that effect our industry.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
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