The Online Magazine For The Sign Trade
e-NewsLetter Volume 7 Issue 10
Monday, May 15th, 2006

In this issue:


Intensifying Innovation

    "It is good to obey all the rules when you're young, so you'll have the strength to break them when you're old."
      --- Mark Twain

Google is sitting on top of the world right now. Innovation, creativity, hard work, and talent all contribute to Google's success. But, do you know how Google comes up with all its cool new services and innovative tools? Do you think that their people struggle through 60-hour weeks to come up with all those new ideas? Not exactly, and they may have a model that you could use for yourself or your company to increase innovation.

    "You must master your time rather than becoming a slave to the constant flow of events and demands on your time. And you must organize your life to achieve balance, harmony, and inner peace."
     --- Brian Tracy

Google encourages its engineers to spend one day a week, or 20 percent of their time, on projects that are unrelated to work. Called "20 percent time," the concept is credited with helping the company bypass the competition and develop cash cow products.

It could be that your efforts to strive for creativity and innovation may actually be preventing you from breaking through to the next great idea. The need to get to a point of diminishing return for the time that you invest in your work is greater than ever. You could potentially achieve more by working less.

    "The real act of discovery is not in finding new lands, but in seeing with new eyes."
      -- Marcel Proust

Asked to explain the difference between himself and an average person, Albert Einstein explained that, when faced with the problem of finding a needle in a haystack, the average person would stop when he or she found a needle. But Einstein would tear through the entire haystack looking for all possible needles.

But, Mr. Einstein also took hours, days, and weeks to himself (outside of his work) just to reflect. Thoughts, some very creative, and some not so inventive, would flow through his mind. What he did with those gave him his reputation of being a genius. The point is that he didn't just constantly work to achieve his goals, but allowed the "downtime" to inspire him.

    "My success, part of it certainly, is that I have focused in on a few things."
      --- Bill Gates

While it is desirable to have total concentration and focus on the tasks needed to bring success to a business, it is also required to have all brain activity rested and functioning to full capacity. That is why working on unrelated projects, as Google's engineers do, is so important for your team members to recharge and re-focus.

    "Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists."
      --- Edward de Bono

For some business owners, the luxury of giving team members "20 percent time" is taking time away from the business of making profits. But, if these team members can use the time to work in another area of the business, the company will benefit from the productivity of cross-trained employees as well as better, creative thinkers.

Consider a job rotation system every couple of weeks to break up daily ruts and instill new energy and live into your organization.

Feature Articles

Mainstreaming Digital Electronic Signage With Metric Optimization Software
By Sean Scott

Trying to determine when ads are at their most effective point is the golden ring many have been searching for in the advertising through digital electronic signage.
Read the article...

Wrap It Up: Vehicle Wraps See New Developments Through Digital

Almost anything can be wrapped, including cars, trucks, motorcycles, buses, boats, trailers, railroad cars and even buildings. Learn the critical steps to planning, creating and installing a successful wrap. Or else you'll wish you did.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - HP
The Biggest Name In Printing Is Revolutionizing Outdoor
HP brings its world-renowned printing reputation to the outdoor market with the new HP Designjet 9000s series printer.

Designed specifically for signs, banners, vehicle graphics and any other large-format application that requires excellent image quality and durability, the HP Designjet 9000s series printer is a low-solvent, large-format printer that truly delivers. Exceptional print speeds mean more uptime, too, for increased profitability.

The new HP Designjet 9000s series printer can help you satisfy your customers' needs for great, durable signage, while driving more profits and increasing your bottom line.

HP Designjet 9000s Series Printers

  • Exceptional print speeds with excellent image quality
  • HP service and reliability for more up time
  • A complete system with consistent quality and performance with genuine HP inks and media
  • Low-solvent inks for longevity and durability
  • Vivid colors
  • Unattended operation
  • Low cost of operation
To locate the dealer nearest you or to schedule a product demo, visit:

Funny Signs

As seen in front of bait shop in Georgia:

    "Ice cold watermelons. We have worms"

A sign on top of a San Francisco drug store located across the street from the Transbay bus terminal:

    "Terminal Drugs"

On a delicatessen wall:

    "Our best is none too good"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases Offers Complete Web Design and More for Sign Companies ONLY.
Whether you need a web site or a 'site overhaul', can help. We do complete web design, search engine placement, site upgrades and much more. Click here to find out about our awesome ' Special' good for a limited time only!
Read on...

Classic Banner Stands by Testrite!
Made in the U.S.A. Telescopic aluminum poles. Easy to use hanging systems. Round, square, and travel bases available. One sided and two sided models. Retractable banner stands also available. Great quality & sharp price points.
Read on...

All Signs Point to SGIA ’06 in Las Vegas September 26-29, 2006
See what’s around the bend at SGIA ’06. When you cruise the show floor, you’ll open new doors to business success. Think innovation and inspiration. Think new markets. Think success! In addition to seeing the latest technologies — hardware, software and consumables — you’ll build your personal network and your knowledge base all at the same time. Free Expo Pass when you register by July 15.
Read on...

Laser Etched Sign, Edge Lit with LEDs
1/2" Cast Acrylic Laser Etched with Custom graphics,and edge lit with LEDs
Read on...

Wholesale Custom Signage to Companies Nationwide from Shear Fabricators, Inc.
Check out the high-end front and back-lit channel letters. Contact us for special pricing!
Read on...

30" Solvent Printer/Cutter for $12,995.00 from JSI Sign Systems
Click above for these and other featured products from JSI Sign Systems
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- EPA Reconsiders On-premise Rulemaking
By International Sign Association

Find the latest legislative moves that effect our industry.
Read the article...

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Our Supporters
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Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Roland DGA:
  Sheffield Plastics Inc:
  Wasatch: Car Wraps:

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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