The Online Magazine For The Sign Trade
e-NewsLetter Volume 7 Issue 13
Tuesday, July 3rd, 2006

In this issue:


Summer Reading

    "Reading gives us someplace to go when we have to stay where we are".
      --- Mason Cooley

Summer is typically the time when families take a relaxing vacation to be with one another and to rest and relax from the toils of labor. It is a time to see other parts of one's state or the country, or even to visit other countries. It is truly a time to venture outside of the known and familiar to locations only dreamed about.

Another way to escape the well-known and recognizable is to dive into some good books. There are plenty advertised for summer reading at, Borders, Barnes and Noble and many more book stores. Those are great places to get ideas, but we thought we would make it a little easier for you and suggest some good reads for the summer of '06.

    "Reading a book is like re-writing it for yourself.... You bring to a novel, anything you read, all your experience of the world. You bring your history and you read it in your own terms."
      --- Angela Carter

A few out there to help you to transition from your business to relaxing are books that will help to keep you sharp in your business without taxing your mind too much. We suggest a book by Zig Ziglar titled, Better Than Good. This is a book that helps to recreate the positive attitude you may have lost in only the way that the famous Mr. Zigler can present this topic. Try it for a quick reminder as well as a quick read.

    "Reading is equivalent to thinking with someone else's head instead of with one's own."
      --- Arthur Schopenhauer

Another good read for the summer is a collaboration by Jim Loehr and Tony Schwartz, The Power of Full Engagement. . This is good for those who have been over-stressed by the demands of our industry. You will find it extremely helpful in distinguishing good stress from the bad and how stress in itself is not necessarily a bad thing.

Now, on to more relaxing books where you can get lost and forget your troubles. Some good "beach" reads are Twelve Sharp, by Janet Evanovich. This is a crime caper featuring sassy bounty hunter Stephanie Plum. Also, try Dean Koontz, The Husband. , another mystery thriller that starts out with a California gardener, Mitchell Rafferty, gets a call on his cell phone from a stranger saying that Mitch's beloved wife, Holly, has been kidnapped and that he has less than three days to come up with $2 million in cash. Of course, he's warned not to involve the police.

    "Reading maketh a full man; conference a ready man; and writing an exact man."
      --- Francis Bacon

Naturally, you can choose from a list of good books that are out there today. If you are like most of us, you probably have not even read the bestsellers from about five years ago, let alone the ones on the 2006 list, but whatever you do, grab one that will take your mind away from the business for a short time --- especially if you are not able to get away from your area physically, a book helps you to escape mentally.

    "Thought reading is like the circulation of the blood. We are all thought readers only we don't pay attention to it."
      --- Samuel Butler

If you get too bored, don't forget that this time of the year, (half way through it), is a good time to review your balance sheets and your Profit and Loss Statements. That is, only if you get tired of the pool, and the sun, and the fun!

Feature Articles

Lasers: Ready to Buy-What you Really Need to Know
By Diane Bosworth

For those new to laser technology, buying laser equipment can be an intimidating experience. The word laser often conjures images of danger, mystery, impossible learning curves, and high price tags. However, with the user-friendly, increasingly affordable laser engraving equipment of today, nothing could be further from the truth.
Read the article...

Printing Halftones (Part III): Making Halftone Stencils with Photoreactive Film
By Bill Stephens

Despite the many advantages of using films for halftone work, liquid direct emulsions continue to be very popular and also have a few advantages of their own. Discover the many advantages and disadvantages of halftone stencils.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - SGIA '06
All Signs Point to SGIA ’06
September 26-29, 2006 - Las Vegas

See what’s around the bend at SGIA ’06.

When you cruise the show floor, you’ll:

  • Open new doors to business success
  • Think innovation and inspiration.
  • Think new markets.
  • Think success!
In addition to seeing the latest technologies — hardware, software and consumables — you’ll build your personal network and your knowledge base all at the same time.

Register by July 15th and get a Free Expo Pass

Go to:

Funny Signs

In a New York drugstore:

    "We dispense with accuracy"

On a New York convalescent home:

    "For the sick and tired of the Episcopal church"

In a Tacoma, Washington men's clothing store:

    "15 men's wool suits - $100 - They won't last an hour!"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Super Bright, UL-Approved LEDs for way less than you're paying now!
Top quality LEDs priced so low, now YOU can make a profit. Electraletter LEDs are easy to install, maintenance free, energy efficient, and have a life expectancy of up to 100,000 hours! All the benefits of LEDs for as little as $1.53 per module! Visit our website by clicking above, then click on the link for our LEDs Online Store for quick and easy shopping.
Read on...

Expand and Improve your Product Line with Channel Letters from AI Innovations
Count on AI Innovations for Wholesale Only Channel Letters. At AI you can choose from, front lit, back lit, flat cut out aluminum, and stud mount acrylic letters. All letters are available in a variety of colors and styles. Whether you need something custom or standard, AI is the only source you need for wholesale only channel letters.
Read on...

Brightboard™ ­ A Low Cost, High Impact, Easy to Use Digital Sign System - Now with network update capability!
Brightboard™ is the first digital signage system to offer low cost, quick and easy set-up and a simple update process in a stand-alone, solid-state package. Various sizes and configurations are available.
Read on...

Enter the Roland Wrap Vehicle Graphics Contest Today
Don’t miss this opportunity to win a brand new VersaCAMM SP-300V or up to $1,000 in cash. Enter today!
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- EPA Reconsiders On-premise Rulemaking
By International Sign Association

Find the latest legislative moves that effect our industry.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

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