The Online Magazine For The Sign Trade
e-NewsLetter Volume 7 Issue 15
Tuesday, August 1st, 2006

In this issue:


Silver Linings

    "Let your hook always be cast; in the pool where you least expect it, there will be a fish."
      --- Ovid

In a world of uncertainty, and especially business uncertainty, it is irresponsible to relax and to rest upon past successes. We never know what future catastrophe or unknown circumstance may disrupt the foundation of our business we've worked so hard to create. But, as the legendary Mary Kay Ash or Mary Kay Cosmetics once stated, "Nothing wilts faster than a laurel sat upon." In other words, we must never be completely satisfied with the state of our business.

    "The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty."
      --- Winston Churchill

Wars and rumors of war are widespread and there is more negative media coverage than ever before regarding our economy. Even the weather is presented in a negative light. This bombardment of negativism, combined with all of the other forces working against your business makes it tough to get up in the morning.

Even with tougher competition, bigger government regulations, and an up and down economy, there are still opportunities for sign businesses today to succeed. Remember that along with what is perceived as negative also comes opportunities. Better technology in LEDs, better sign making equipment, and better estimating and accounting software open new avenues for businesses to venture into.

    "In the middle of every difficulty lies opportunity."
      --- Albert Einstein

Beginning this month, make it a point to look at the positive in every aspect of your business. This is not a miracle cure for any downside your business may be experiencing, but it helps to, as the warden in Cool Hand Luke stated, "get your mind right."

With the right frame of mind, all of your senses become open to opportunities that exist and even those that don't exist yet.

    "Small opportunities are often the beginning of great enterprises."
      --- Demosthenes

Now that you are geared toward a new thought pattern, you can begin to implement plans to take on new challenges. The best way to begin is to put in writing a list of all of the new opportunities that you see. List them without thinking about them just yet. Write down even the ones that seem silly or impossible to pursue.

Then, take each one separately and write out a plan of attack. Without your list of ideas and a plan of attack, you are more likely to simply dream of opportunities without taking action.

    "Opportunity is missed by most people because it is dressed in overalls and looks like work."
      --- Abraham Cowley

Now, work your list and work it well. Even if not one of the ideas you've generated pan out, you have conditioned your mind to be open to entrepreneurial endeavors and now you will see opportunities that before you were blind to.

Feature Articles

Good Estimating Affects the Bottom Line
By Johnny Duncan

Unless your business is to provide the same product, without variation, at the same cost of production, there is no fast, simple answer to the question...'What Does It Cost?'
Read the article...

RIPs: The Meaning Behind the Puzzle of Digital Graphic Output
By Terry Lee

Raster Image Processors are used by most large format graphic shops, but this article will help you to understand what they do and why you need this vital piece to complete your puzzle.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - SGIA '06
All Signs Point to SGIA ’06
September 26-29, 2006 - Las Vegas

See what’s around the bend at SGIA ’06.

When you cruise the show floor, you’ll:

  • Open new doors to business success
  • Think innovation and inspiration.
  • Think new markets.
  • Think success!
In addition to seeing the latest technologies — hardware, software and consumables — you’ll build your personal network and your knowledge base all at the same time.

To Register Online Go to:

Funny Signs

Sign seen on emergency exit of a Perkins restaurant:

    "This door is not to be used for entering or exiting the building"

In a supermarket in Westchester:


On a Maine shop:

    "Our motto is to give our customers the lowest possible prices and workmanship"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Are You Sandblasting? Hartco SandMask Resist Simplifies Sign Making.
With a wide range of resist materials for use in low pressure applications to the toughest blasting conditions. A Sandmask For All Your Needs. Also with two different adhesive choices for proper adhesion to smooth or porous surfaces.
Read on...

Wholesale Only Awnings from AI Innovations
AI Innovations is the only source you need for Wholesale only Manufactured Awnings. AI Innovations is dedicated to helping you reduce overhead and increase your profits while growing your business. Manufacturing is based on intelligent design, custom fabrication, and advanced technology to achieve the highest level of service and quality in the industry. AI delivers on their trucks and has four manufacturing facilities nationwide.
Read on...

New banner case by Prezenta provides durable protection for MagicPak and other banner systems
Prezenta Presentation Products, a division of EXPOGO, Inc. announces its new blow-molded banner case designed to protect MagicPak and other banner systems during transport. This durable and stylish case is offered in gold for MagicPak or pearlescent-gray for private labeling with other banner systems. The case comes complete with a shoulder strap and an optional 50-watt LumaStar™ Halogen Light that stores securely in the lid.
Read on...

Brightboard™ ­ Low Cost, High Impact, Easy to Use Digital Signage System
In the space of a single static printed sign, you can now show a perpetual slideshow of high resolution images (including full motion video with audio) to get your message across. Adding or changing messages is fast and simple. Ideal for way-finding or promotion.
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- EPA Reconsiders On-premise Rulemaking
By International Sign Association

Find the latest legislative moves that effect our industry.
Read the article...

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- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
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